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https://www.activatedigital.co.uk

SEO

· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
97
GRADE
A+
FIX
0
REVIEW
0
PASS
13
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
14
13 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.activatedigital.co.uk/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://www.activatedigital.co.uk Canonical https://www.activatedigital.co.uk/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title: 64 chars
PASS
Title: 64 chars
Info::
Page title is set
Got: We're a digital marketing agency in Liverpool | Activate Digital
Info::
Title is 64 characters — may be truncated in search results
Info::
Meta description length (139 chars) is optimal
Info::
Title and H1 are well-aligned
Title

"We're a digital marketing agency in Liverpool | Activate Digital"

64 characters Will truncate
Title: We're a digital marketing agency in Liverpool | Activate Digital
H1: A High-Performance Digital Marketing Agency in Liverpool - Why Should You Choose Us?
Match: Very different
Robots: Indexable (no restrictions)
A+
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
PASS
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
A
Content Depth
1495 words, Difficult
PASS
1495 words, Difficult
Info::
Page has 1495 words — good depth for search engines
Info::
Text-to-HTML ratio is 5%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 14)
1495 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 14

Text-to-HTML Ratio

5% text 95% HTML

10 KB / 194 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
62 images, 58 descriptive filenames
PASS
62 images, 58 descriptive filenames
Info::
4 image(s) have hash/generic filenames
Info::
2 image(s) missing alt text — see Accessibility tab
58 descriptive
0 hash-based
4 generic
62 total
FilenameQualityAltIssues
.generic✓1
.generic✓1
.generic✓1
.generic✓1
adsctdescriptive✗1
adsctdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Hreflang URL Quality
No hreflang tags on the page
PASS
No hreflang tags on the page
Info::
No hreflang tags on the page
A+
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
PASS
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+
Sitemap Freshness
Sitemap updated within 90 days (5/5 URLs have lastmod)
PASS
Sitemap updated within 90 days (5/5 URLs have lastmod)
Info::
Sitemap actively maintained — newest lastmod: 2 months ago
Got: 2026-02-23T13:40:28Z
A+
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts detected
PASS
No sitemap-vs-robots conflicts detected
Info::
Sitemap URLs are not blocked by robots.txt
A+
Sitemap Hygiene
Sitemap structure / size look healthy (5 URLs, 965 bytes)
PASS
Sitemap structure / size look healthy (5 URLs, 965 bytes)
Info::
Sitemap structure / size look healthy (5 URLs)
A
Markup Quality
2 markup-quality issue(s) detected
PASS
2 markup-quality issue(s) detected
Info::
`<meta charset>` declared at byte 1950 -- past the 1024-byte spec window
The HTML5 spec requires the encoding declaration to appear in the first 1024 bytes. Browsers that started parsing in a default encoding and discover the real charset later DISCARD parsing state and re-parse from the top -- a measurable hit to First Contentful Paint. Move the `<meta charset>` tag to be the first child of `<head>`.
Info::
1 redundant ARIA role attribute(s) on native semantic element(s)
The W3C "ARIA in HTML" spec calls this its first rule: don't use ARIA when a native HTML element already conveys the semantics. `<button role="button">`, `<a href role="link">`, `<nav role="navigation">`, `<main role="main">` -- the role attribute either does nothing or shadows the native semantic, occasionally breaking assistive-tech behaviors. Remove the redundant role.
A+
Schema Markup Audit
13 schema types detected
PASS

Rich result eligibility

LocalBusiness Eligible

Local business rich results

Detected schema types

LocalBusiness json-ld → Local business rich results
3/3 required · 4/6 recommended
Required fields (Google)
  • name — Required for local business rich results
  • address — Required for the local pack and map cards
  • image — Required — local pack always shows an image
Recommended fields
  • telephone — Enables click-to-call from search results
  • url — Required for the website-link button
  • openingHours — Add openingHoursSpecification entries Shows the open/closed badge
  • aggregateRating — Add aggregateRating with ratingValue and reviewCount Enables star ratings in the local pack
  • geo — Improves map placement accuracy
  • priceRange — Shows the affordability badge
Google's spec for this type
CreativeWork json-ld
0/0 required
CreativeWork json-ld
0/0 required
CreativeWork json-ld
0/0 required
CreativeWork json-ld
0/0 required
CreativeWork json-ld
0/0 required
CreativeWork json-ld
0/0 required
CreativeWork json-ld
0/0 required
CreativeWork json-ld
0/0 required
CreativeWork json-ld
0/0 required
BlogPosting json-ld
0/0 required
BlogPosting json-ld
0/0 required
BlogPosting json-ld
0/0 required

Adding these recommended fields improves chances of getting Local business rich results in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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