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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
76
GRADE
C
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleTechdirt.
og:site_nameTechdirt
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.techdirt.com/wp-content/themes/techdirt/assets/images/td-rect-logo-white.png
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is short (8 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 8 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://www.techdirt.com/wp-content/themes/techdirt/assets/images/td-rect-logo-white.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 8 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

techdirt.com

Techdirt

No description

Preview quality · Twitter/X F · 45/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — Add twitter:description to give the preview body text
  • twitter:image — https://www.techdirt.com/wp-content/themes/techdirt/assets/images/techdirt-white-square.png

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

TECHDIRT.COM

Techdirt

No description

Preview quality · Facebook A · 85/100
  • og:title — Techdirt
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.techdirt.com/wp-content/themes/techdirt/assets/images/td-rect-logo-white.png
  • og:type — website
  • og:url — https://www.techdirt.com/
  • og:site_name — Techdirt

Techdirt

techdirt.com

Preview quality · LinkedIn A · 85/100
  • og:title — Techdirt
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.techdirt.com/wp-content/themes/techdirt/assets/images/td-rect-logo-white.png

techdirt.com

Techdirt

No description

Preview quality · Slack A · 85/100
  • og:title — Techdirt
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.techdirt.com/wp-content/themes/techdirt/assets/images/td-rect-logo-white.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 75/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description———
twitter:image———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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