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https://smore.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https:\\/\\/schema.o\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https:\\/\\/schema.o\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebSite
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https:\\/\\/schema.o\n\t^...............................\n"
[
  {
    "@context": "https:\/\/schema.org\/",
    "@type": "WebSite",
    "@id": "https:\/\/www.smore.com#website",
    "headline": "Smore",
    "name": "Smore",
    "url": "https:\/\/www.smore.com",
    "description": "Create engaging newsletters with Smore's easy-to-use newsletter builder. Keep families & educators informed with customizable templates. Get started for free!",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https:\/\/www.smore.com?s={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https:\/\/schema.org\/",
    "@type": "Organization",
    "@id": "https:\/\/www.smore.com\/#Organization",
    "name": "",
    "legalName": "",
    "url": "",
    "description": "",
    "award": "",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "",
      "addressCountry": "",
      "addressLocality": "",
      "addressRegion": "",
      "postalCode": "",
      "telephone": "",
      "email": ""
    },
    "duns": "",
    "founder": "",
    "foundingDate": "",
    "hasCredential": "",
    "knowsAbout": "",
    "memberOf": "",
    "parentOrganization": "",
    "sameAs": [
      "",
      "",
      "",
      "",
      "",
      ""
    ]
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleSign Up Free
og:site_nameSmore
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

smore.com

Smore Newsletter Builder for Educators - Sign Up for Free

Create engaging newsletters with Smore's easy-to-use newsletter builder. Keep families & educators informed with customizable templates. Get started for free!

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Smore Newsletter Builder for Educators - Sign Up for Free
  • twitter:description — Create engaging newsletters with Smore's easy-to-use newsletter builder. Keep families & educators informed with cust...
  • twitter:image — https://www.smore.com/wp-content/uploads/One-Key-Hack-to-Get-Parents-to-Open-Your-Emails_LC.png

SMORE.COM

Smore Newsletter Builder for Educators - Sign Up for Free

Create engaging newsletters with Smore's easy-to-use newsletter builder. Keep families & educators informed with customizable templates. Get started for free!

Preview quality · Facebook A+ · 95/100

Description will be truncated (158 chars / 155 max)

  • og:title — Smore Newsletter Builder for Educators - Sign Up for Free
  • og:description — Create engaging newsletters with Smore's easy-to-use newsletter builder. Keep families & educators informed with cust...
  • og:image — https://www.smore.com/wp-content/uploads/Meta-image_Home-Page.png
  • og:type — website
  • og:url — https://www.smore.com/
  • og:site_name — Smore

  • Description will be truncated on Facebook (158 chars, max 155)

    → Tighten og:description to ≤155 characters

Smore Newsletter Builder for Educators - Sign Up for Free

smore.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (158 chars / 150 max)

  • og:title — Smore Newsletter Builder for Educators - Sign Up for Free
  • og:description — Create engaging newsletters with Smore's easy-to-use newsletter builder. Keep families & educators informed with cust...
  • og:image — https://www.smore.com/wp-content/uploads/Meta-image_Home-Page.png

  • Description will be truncated on LinkedIn (158 chars, max 150)

    → Tighten og:description to ≤150 characters

smore.com

Smore Newsletter Builder for Educators - Sign Up for Free

Create engaging newsletters with Smore's easy-to-use newsletter builder. Keep families & educators informed with customizable templates. Get started for free!

Preview quality · Slack A+ · 100/100
  • og:title — Smore Newsletter Builder for Educators - Sign Up for Free
  • og:description — Create engaging newsletters with Smore's easy-to-use newsletter builder. Keep families & educators informed with cust...
  • og:image — https://www.smore.com/wp-content/uploads/Meta-image_Home-Page.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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