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https://guardian.co.uk

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
87
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Image SEO
113 images, 6 descriptive filenames
REVIEW
113 images, 6 descriptive filenames
Warning::
95% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
6 descriptive
1 hash-based
106 generic
113 total
FilenameQualityAltIssues
1080.jpggeneric1
Current: 1080.jpg
Suggested: master.jpg
1462.jpggeneric1
Current: 1462.jpg
Suggested: master.jpg
5000.jpggeneric1
Current: 5000.jpg
Suggested: master.jpg
3346.jpggeneric1
Current: 3346.jpg
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2585.jpggeneric1
Current: 2585.jpg
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3000.jpggeneric1
Current: 3000.jpg
Suggested: master.jpg
4551.jpggeneric1
Current: 4551.jpg
Suggested: master.jpg
5528.jpggeneric1
Current: 5528.jpg
Suggested: master.jpg
1800.jpggeneric1
Current: 1800.jpg
Suggested: master.jpg
958.jpggeneric1
Current: 958.jpg
Suggested: master.jpg
6860.jpggeneric1
Current: 6860.jpg
Suggested: master.jpg
1536.jpggeneric1
Current: 1536.jpg
Suggested: master.jpg
1907.jpggeneric1
Current: 1907.jpg
Suggested: master.jpg
4261.jpggeneric1
Current: 4261.jpg
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1083.jpggeneric1
Current: 1083.jpg
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3832.jpggeneric1
Current: 3832.jpg
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7920.jpggeneric1
Current: 7920.jpg
Suggested: master.jpg
1350.jpggeneric1
Current: 1350.jpg
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6627.jpggeneric1
Current: 6627.jpg
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2585.jpggeneric1
Current: 2585.jpg
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1462.jpggeneric1
Current: 1462.jpg
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5000.jpggeneric1
Current: 5000.jpg
Suggested: master.jpg
3000.jpggeneric1
Current: 3000.jpg
Suggested: master.jpg
3346.jpggeneric1
Current: 3346.jpg
Suggested: master.jpg
1476.jpggeneric1
Current: 1476.jpg
Suggested: master.jpg
3257.jpggeneric1
Current: 3257.jpg
Suggested: master.jpg
1350.jpggeneric1
Current: 1350.jpg
Suggested: master.jpg
1875.jpggeneric1
Current: 1875.jpg
Suggested: master.jpg
1875.jpggeneric1
Current: 1875.jpg
Suggested: master.jpg
1875.jpggeneric1
Current: 1875.jpg
Suggested: master.jpg
d7f61ec6-06a9-4463-9169-825189e7c601-iberdrola_horizontal.pnghash1
Current: d7f61ec6-06a9-4463-9169-825189e7c601-iberdrola_horizontal.png
Suggested: 2025.png
2682.jpggeneric1
Current: 2682.jpg
Suggested: master.jpg
2860.jpggeneric1
Current: 2860.jpg
Suggested: master.jpg
3543.jpggeneric1
Current: 3543.jpg
Suggested: master.jpg
3892.jpggeneric1
Current: 3892.jpg
Suggested: master.jpg
3152.jpggeneric1
Current: 3152.jpg
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3364.jpggeneric1
Current: 3364.jpg
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3214.jpggeneric1
Current: 3214.jpg
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3224.jpggeneric1
Current: 3224.jpg
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914.jpggeneric1
Current: 914.jpg
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3396.jpggeneric1
Current: 3396.jpg
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3648.jpggeneric1
Current: 3648.jpg
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2867.jpggeneric1
Current: 2867.jpg
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5000.jpggeneric1
Current: 5000.jpg
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4707.jpggeneric1
Current: 4707.jpg
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3473.jpggeneric1
Current: 3473.jpg
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4640.jpggeneric1
Current: 4640.jpg
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5083.jpggeneric1
Current: 5083.jpg
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3060.jpggeneric1
Current: 3060.jpg
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5200.jpggeneric1
Current: 5200.jpg
Suggested: master.jpg
3421.jpggeneric1
Current: 3421.jpg
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4233.jpggeneric1
Current: 4233.jpg
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6439.jpggeneric1
Current: 6439.jpg
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5000.jpggeneric1
Current: 5000.jpg
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1559.jpggeneric1
Current: 1559.jpg
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2911.jpggeneric1
Current: 2911.jpg
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2700.jpggeneric1
Current: 2700.jpg
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3367.jpggeneric1
Current: 3367.jpg
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2001.jpggeneric1
Current: 2001.jpg
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3000.jpggeneric1
Current: 3000.jpg
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8736.jpggeneric1
Current: 8736.jpg
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1500.jpggeneric1
Current: 1500.jpg
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6830.jpggeneric1
Current: 6830.jpg
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2952.jpggeneric1
Current: 2952.jpg
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3640.jpggeneric1
Current: 3640.jpg
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1012.jpggeneric1
Current: 1012.jpg
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1047.jpggeneric1
Current: 1047.jpg
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2700.jpggeneric1
Current: 2700.jpg
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5840.jpggeneric1
Current: 5840.jpg
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1548.jpggeneric1
Current: 1548.jpg
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3484.jpggeneric1
Current: 3484.jpg
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1455.jpggeneric1
Current: 1455.jpg
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3356.jpggeneric1
Current: 3356.jpg
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1350.jpggeneric1
Current: 1350.jpg
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3584.jpggeneric1
Current: 3584.jpg
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5840.jpggeneric1
Current: 5840.jpg
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2188.jpggeneric1
Current: 2188.jpg
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5650.jpggeneric1
Current: 5650.jpg
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3840.jpggeneric1
Current: 3840.jpg
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2882.jpggeneric1
Current: 2882.jpg
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2480.jpggeneric1
Current: 2480.jpg
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6880.jpggeneric1
Current: 6880.jpg
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5000.jpggeneric1
Current: 5000.jpg
Suggested: master.jpg
2350.jpggeneric1
Current: 2350.jpg
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7806.jpggeneric1
Current: 7806.jpg
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2000.jpggeneric1
Current: 2000.jpg
Suggested: master.jpg
961.jpggeneric1
Current: 961.jpg
Suggested: master.jpg
1188.jpggeneric1
Current: 1188.jpg
Suggested: master.jpg
3000.jpggeneric1
Current: 3000.jpg
Suggested: master.jpg
2999.jpggeneric1
Current: 2999.jpg
Suggested: master.jpg
3491.jpggeneric1
Current: 3491.jpg
Suggested: master.jpg
4332.jpggeneric1
Current: 4332.jpg
Suggested: master.jpg
2397.jpggeneric1
Current: 2397.jpg
Suggested: master.jpg
1082.jpggeneric1
Current: 1082.jpg
Suggested: master.jpg
4450.jpggeneric1
Current: 4450.jpg
Suggested: master.jpg
2480.jpggeneric1
Current: 2480.jpg
Suggested: master.jpg
4677.jpggeneric1
Current: 4677.jpg
Suggested: master.jpg
2910.jpggeneric1
Current: 2910.jpg
Suggested: master.jpg
4409.jpggeneric1
Current: 4409.jpg
Suggested: master.jpg
4560.jpggeneric1
Current: 4560.jpg
Suggested: master.jpg
4040.jpggeneric1
Current: 4040.jpg
Suggested: master.jpg
4583.jpggeneric1
Current: 4583.jpg
Suggested: master.jpg
5000.jpggeneric1
Current: 5000.jpg
Suggested: master.jpg
5000.jpggeneric1
Current: 5000.jpg
Suggested: master.jpg
5000.jpggeneric1
Current: 5000.jpg
Suggested: master.jpg
5000.jpggeneric1
Current: 5000.jpg
Suggested: master.jpg
3250.pnggeneric1
Current: 3250.png
Suggested: master.png

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A
Canonical URL
Minor issues
PASS
Minor issues
Info::
Canonical tag present
Got: https://www.theguardian.com
Warning::
Canonical does not match final URL (https://www.theguardian.com/europe)
Info::
Canonical target returns 302
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://guardian.co.uk Canonical https://www.theguardian.com Match Points to a different page Target 302 ✓
A
Meta Tags
Title: 21 chars
PASS
Title: 21 chars
Info::
Page title is set
Got: double quotation mark
Warning::
Title is only 21 characters — consider expanding
Title

"double quotation mark"

21 characters Too short
Robots: Indexable (no restrictions)
A
Content Depth
3142 words, Very Difficult
PASS
3142 words, Very Difficult
Info::
Page has 3142 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 28)
3142 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 28

Text-to-HTML Ratio

1% text 99% HTML

19 KB / 1302 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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