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https://mt.gov

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
87
GRADE
B
FIX
0
REVIEW
2
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 2 REVIEW
B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://mt.gov Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

C
Content Depth
Action
983 words, Very Difficult
REVIEW
983 words, Very Difficult
Info::
Page has 983 words of content
Info::
Text-to-HTML ratio is 4%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 25)
983 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 25

Text-to-HTML Ratio

4% text 96% HTML

7 KB / 193 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: MT.gov - Official State Website
Info::
Title length (31 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"MT.gov - Official State Website"

31 characters Optimal ✓
Title: MT.gov - Official State Website
H1: Welcome To Montana.gov
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Image SEO
147 images, 137 descriptive filenames
PASS
147 images, 137 descriptive filenames
Info::
10 image(s) have hash/generic filenames
137 descriptive
0 hash-based
10 generic
147 total
FilenameQualityAltIssues
.generic1
IMG_4212.jpggeneric1
Current: IMG_4212.jpg
Suggested: thumbs.jpg
DSC_0196.jpggeneric1
Current: DSC_0196.jpg
Suggested: thumbs.jpg
20080715_096.jpggeneric1
Current: 20080715_096.jpg
Suggested: thumbs.jpg
DSC_0220.jpggeneric1
Current: DSC_0220.jpg
Suggested: thumbs.jpg
DSC_0262.jpggeneric1
Current: DSC_0262.jpg
Suggested: thumbs.jpg
DSC_1301.jpggeneric1
Current: DSC_1301.jpg
Suggested: thumbs.jpg
DSC_1302.jpggeneric1
Current: DSC_1302.jpg
Suggested: thumbs.jpg
DSC_1655.jpggeneric1
Current: DSC_1655.jpg
Suggested: thumbs.jpg
.generic1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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