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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

adjust.com

Accelerate your app’s growth with Adjust | Adjust

Adjust is your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app growth across platforms with our award-winning technology.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Accelerate your app’s growth with Adjust | Adjust
  • twitter:description — Adjust is your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app gro...
  • twitter:image — https://a.storyblok.com/f/47007/2501x1314/884dd286a6/meta-adjuststandard.png/m/1200x630/filters:quality(70)

ADJUST.COM

Accelerate your app’s growth with Adjust | Adjust

Adjust is your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app growth across platforms with our award-winning technology.

Preview quality · Facebook D · 50/100

Description will be truncated (172 chars / 155 max)

  • og:title — Accelerate your app’s growth with Adjust | Adjust
  • og:description — Adjust is your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app gro...
  • og:image — https://a.storyblok.com/f/47007/2501x1314/884dd286a6/meta-adjuststandard.png/m/1200x630/filters:quality(70)
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (172 chars, max 155)

    → Tighten og:description to ≤155 characters

Accelerate your app’s growth with Adjust | Adjust

adjust.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (172 chars / 150 max)

  • og:title — Accelerate your app’s growth with Adjust | Adjust
  • og:description — Adjust is your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app gro...
  • og:image — https://a.storyblok.com/f/47007/2501x1314/884dd286a6/meta-adjuststandard.png/m/1200x630/filters:quality(70)

  • Description will be truncated on LinkedIn (172 chars, max 150)

    → Tighten og:description to ≤150 characters

adjust.com

Accelerate your app’s growth with Adjust | Adjust

Adjust is your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app growth across platforms with our award-winning technology.

Preview quality · Slack A+ · 100/100
  • og:title — Accelerate your app’s growth with Adjust | Adjust
  • og:description — Adjust is your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app gro...
  • og:image — https://a.storyblok.com/f/47007/2501x1314/884dd286a6/meta-adjuststandard.png/m/1200x630/filters:quality(70)

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleAdjust
og:site_name—
twitter:site@adjustcom
Organization.nameAdjust

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No favicon link tags detected — browsers fall back to the generic globe
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "Corporation" — unable to validate specific properties

JSON-LD Blocks

Block 1 : Corporation
10 properties Valid
{
  "@type": "Corporation",
  "name": "Adjust",
  "legalName": "Adjust GmbH",
  "description": "Adjust is your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app growth across platforms with our award-winning technology.",
  "url": "https://www.adjust.com/",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Berlin",
    "postalCode": "10405",
    "streetAddress": "Saarbrücker Str. 37A",
    "addressCountry": {
      "@type": "Country",
      "name": "DE"
    }
  },
  "logo": {
    "@type": "ImageObject",
    "url": "https://a.storyblok.com/850x283/4ceff16f7e/adjust_logo_black.png/m/850x283/filters:quality(70)"
  },
  "sameAs": [
    "https://www.facebook.com/adjustcom",
    "https://www.linkedin.com/company/adjustcom/",
    "https://twitter.com/adjustcom",
    "https://www.instagram.com/adjustcom/",
    "https://www.youtube.com/channel/UCLxY21pzKyjTuODjUytJIsA"
  ],
  "@context": "https://schema.org",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://www.adjust.com/"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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