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https://gigaom.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
93
GRADE
A
FIX
1
REVIEW
1
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 1 REVIEW 1 FIX
F
Schema Markup Audit
Action
1 schema types detected
FIX

Rich result eligibility

NewsArticle Not eligible

Article rich results

Missing: image, author, datePublished

Detected schema types

NewsArticle json-ld → Article rich results
1/4 required · 0/2 recommended
Required fields (Google)
  • headline — Required by Google's structured data spec
  • image — Add a image value to the NewsArticle schema Required by Google's structured data spec
  • author — Add a author value to the NewsArticle schema Required by Google's structured data spec
  • datePublished — Add a datePublished value to the NewsArticle schema Required by Google's structured data spec
Recommended fields
  • dateModified — Consider adding dateModified to enrich the NewsArticle schema Recommended for stronger rich result eligibility
  • description — Consider adding description to enrich the NewsArticle schema Recommended for stronger rich result eligibility
Google's spec for this type

Missing schema opportunities

  • moderate

    Review

    Page has review markup or testimonials that could be marked up

    Enables star-rating snippets in search

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Your NewsArticle structured data is missing required fields for Google's Article rich results. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://gigaom.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://gigaom.com Canonical https://gigaom.com/ Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 13 chars
PASS
Title: 13 chars
Info::
Page title is set
Got: Home - Gigaom
Warning::
Title is only 13 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Home - Gigaom"

13 characters Too short
Title: Home - Gigaom
H1: Create a Free GigaOm Account, or Sign in
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Content Depth
1660 words, Difficult
PASS
1660 words, Difficult
Info::
Page has 1660 words — good depth for search engines
Info::
Reading level: Difficult (grade 14)
1660 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 14

Text-to-HTML Ratio

7% text 93% HTML

11 KB / 158 KB

A+
Image SEO
26 images, 26 descriptive filenames
PASS
26 images, 26 descriptive filenames
Info::
All images have descriptive filenames
26 descriptive
0 hash-based
0 generic
26 total
All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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