Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 3 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

39/100

Site name appears as

Page title	DPG Media logo
og:site_name	AD.nl
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

Brand name differs across channels — users see inconsistent identity
No social share image — shared links render as bare URLs
og:image missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

Action

200 links checked, 195 healthy, 4 broken

REVIEW

200 links checked, 195 healthy, 4 broken

195 of 200 links are healthy

Broken link: https://myprivacy-static.dpgmedia.net

Found in <link href>. Returns HTTP 503.

Got: HTTP 503

Broken link: https://t.ad.nl

Found in <link href>. Returns HTTP 400.

Got: HTTP 400

Long redirect chain: http://ad.nl/service/?utm_source=AD&utm_medium=... (5 hops)

Broken link: https://www.ad.nl/login?dpg_source=ad&dpg_campaign=stdc_a...

Found in <a href>. Returns HTTP 406.

Got: HTTP 406

Broken link: https://www.ad.nl/login?dpg_medium=interne_referral&dpg_s...

Found in <a href>. Returns HTTP 406.

Got: HTTP 406

200 total 194 healthy 4 broken 2 redirects

Broken Links (5)

Status	URL	Found in	Error
503	https://myprivacy-static.dpgmedia.net	`<link>`	Service Unavailable
400	https://t.ad.nl	`<link>`	Bad Request
406	https://www.ad.nl/login?dpg_source=ad&dpg_campaign...	`<a>`	HTTP 406
406	https://www.ad.nl/login?dpg_medium=interne_referra...	`<a>`	HTTP 406
403	https://images.ad.nl	`<link>`	Forbidden

Redirects (2)

URL	Destination	Found in	Hops
https://mijnomgeving.ad.nl	https://mijnomgeving.ad.nl	`<a>`	0
http://ad.nl/service/?utm_source=AD&utm_...	https://mijnomgeving.ad.nl/privacygate-c...	`<a>`	5

200 https://statics.ad.nl/ <link>

200 https://advertising-cdn.dpgmedia.cloud <link>

200 https://s1.mychannels.video <link>

200 https://statics.ad.nl/css/main-5b14d6843a.css <link>

200 https://collector.brandmetrics.com/c.js?siteid=c8d4c3fe-8e9e... <script>

200 https://www.googletagmanager.com/gtag/destination?id=DC-8228... <script>

200 https://t.ad.nl/gtm.js?id=GTM-TK3PJZT&gtm=4e64k0&sign=5e7876... <script>

200 https://sp.dpgmedia.net/X9MmT8zP6LqV4RdK7Jw_v4_4_0.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-WCJFQQ&gtg_he... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-DN0P5D59BT&cx=... <script>

200 https://t.ad.nl/gtm.js?id=GTM-WCJFQQ <script>

200 https://statics.ad.nl/js/head-8fb7a9a3bb.js <script>

200 https://statics.ad.nl/fonts/FlamaSemicond-Bold-8199bf9ba9.wo... <link>

200 https://statics.ad.nl/fonts/Flama-Basic-38a942a4fb.woff2 <link>

200 https://statics.ad.nl/fonts/FlamaSemicond-Black-6cf7d54458.w... <link>

200 https://embed.mychannels.video/sdk?brand=ad <script>

200 https://myprivacy-static.dpgmedia.net/consent.js <script>

200 https://login-static.dpgmedia.net/ssosession/main.js <script>

200 https://dev.visualwebsiteoptimizer.com <link>

200 https://statics.ad.nl/js/advertising-dbc43085ca.js <script>

200 https://advertising-cdn.dpgmedia.cloud/web-advertising/18/5/... <script>

200 https://adsdk.microsoft.com/ast/ast.js <script>

200 https://cdn.brandmetrics.com/survey/script/c8d4c3fe8e9e450a9... <script>

200 https://cdn.optoutadvertising.com/script/ootag.v2.min.js <script>

200 https://advertising-cdn.dpgmedia.cloud/web-advertising/prebi... <script>

200 https://advertising-cdn.dpgmedia.cloud/header-bidding/prod/a... <script>

200 https://advertising-cdn.dpgmedia.cloud/native-templates/prod... <script>

200 https://advertising-cdn.dpgmedia.cloud/native-renderer/main.... <script>

200 https://statics.ad.nl/img/favicon-6252d997a1.png <link>

200 https://statics.ad.nl//img/apple-touch-icon-120x120-precompo... <link>

200 https://statics.ad.nl//img/apple-touch-icon-152x152-precompo... <link>

200 https://statics.ad.nl//img/apple-touch-icon-72-precomposed.p... <link>

200 https://ad.nl/manifest.json <link>

200 https://www.ad.nl/home/rss.xml <link>

200 https://www.ad.nl/ <link>

200 https://login-static.dpgmedia.net/pip-components/components.... <script>

200 https://tags.crwdcntrl.net/lt/c/18347/sync.min.js <script>

200 https://cdn.optoutadvertising.com/script/sf/base.min.js <script>

200 https://cdn.optoutadvertising.com/script/sf/hostOptOut.min.j... <script>

200 https://cdn.jsdelivr.net/npm/@snowplow/browser-plugin-focalm... <script>

200 https://www.ad.nl/integratie/weer/?utm_source=AD&utm_medium=... <a>

200 https://www.ad.nl/tv-gids <a>

200 https://krant.ad.nl/?utm_source=AD&utm_medium=tekstlink&utm_... <a>

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

og:title is long (66 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 66 chars Expected: 25–60 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 66 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

No image set

ad.nl

AD.nl, het laatste nieuws uit binnen- en buitenland, sport en show

Blijf altijd op de hoogte van het laatste nieuws via de snelste en leukste nieuwssite van Nederland, 24 uur per dag en 7 dagen in de week

Preview quality · Twitter/X D · 60/100

twitter:card — app
twitter:title — falling back from og:title
twitter:description — Blijf altijd op de hoogte van het laatste nieuws via de snelste en leukste nieuwssite van Nederland, 24 uur per dag e...
twitter:image — Add twitter:image — preview card without an image looks broken

No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

AD.NL

AD.nl, het laatste nieuws uit binnen- en buitenland, sport en show

Blijf altijd op de hoogte van het laatste nieuws via de snelste en leukste nieuwssite van Nederland, 24 uur per dag en 7 dagen in de week

Preview quality · Facebook D · 60/100

Title will be truncated (66 chars / 60 max)

og:title — AD.nl, het laatste nieuws uit binnen- en buitenland, sport en show
og:description — Blijf altijd op de hoogte van het laatste nieuws via de snelste en leukste nieuwssite van Nederland, 24 uur per dag e...
og:image — Add og:image — preview card without an image looks broken
og:type — website
og:url — https://www.ad.nl/
og:site_name — AD.nl

Title will be truncated on Facebook (66 chars, max 60)
→ Shorten og:title to ≤60 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

AD.nl, het laatste nieuws uit binnen- en buitenland, sport en show

ad.nl

Preview quality · LinkedIn C · 65/100

og:title — AD.nl, het laatste nieuws uit binnen- en buitenland, sport en show
og:description — Blijf altijd op de hoogte van het laatste nieuws via de snelste en leukste nieuwssite van Nederland, 24 uur per dag e...
og:image — Add og:image — preview card without an image looks broken

No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

ad.nl

AD.nl, het laatste nieuws uit binnen- en buitenland, sport en show

Blijf altijd op de hoogte van het laatste nieuws via de snelste en leukste nieuwssite van Nederland, 24 uur per dag en 7 dagen in de week

Preview quality · Slack B · 80/100

og:title — AD.nl, het laatste nieuws uit binnen- en buitenland, sport en show
og:description — Blijf altijd op de hoogte van het laatste nieuws via de snelste en leukste nieuwssite van Nederland, 24 uur per dag e...
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 66/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description		—	—	—
twitter:image		—	—	—

Structured Data

1 JSON-LD block(s) found — some improvements recommended.

REVIEW

1 JSON-LD block(s) found — some improvements recommended.

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Missing required property "url" for WebSite

The "url" property is required for the WebSite schema type.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

2 properties Valid

Missing required property: name

Missing required property: url

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://www.ad.nl/#website",
      "name": "Algemeen Dagblad",
      "url": "https://www.ad.nl",
      "potentialAction": {
        "@type": "SearchAction",
        "query-input": "required name=search_term_string",
        "target": "/zoeken?query={search_term_string}"
      },
      "publisher": {
        "@id": "https://www.ad.nl/#organization"
      }
    },
    {
      "@id": "https://www.ad.nl/#webpage",
      "@type": [
        "CollectionPage",
        "ItemList"
      ],
      "name": "Home",
      "url": "https://www.ad.nl/",
      "publisher": {
        "@id": "https://www.ad.nl/#organization"
      },
      "copyrightHolder": {
        "@id": "https://www.ad.nl/#organization"
      },
      "speakable": {
        "@type": "SpeakableSpecification",
        "xpath": [
          "/html/head/title",
          "/html/head/meta[@name='description']/@content"
        ]
      },
      "mainEntityOfPage": "https://www.ad.nl/",
      "inLanguage": "nl-NL",
      "isPartOf": {
        "@id": "https://www.ad.nl/#website"
      },
      "breadcrumb": {
        "@id": "https://www.ad.nl/#breadcrumb"
      },
      "numberOfItems": 10,
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "item": {
            "@type": [
              "NewsArticle"
            ],
            "@id": "https://www.ad.nl/binnenland/voetbalclub-rouwt-om-overlijden-12-jarige-wayne-tiener-redde-in-laatste-daad-van-liefde-vier-mensenlevens~a51e429e/#webpage",
            "url": "https://www.ad.nl/binnenland/voetbalclub-rouwt-om-overlijden-12-jarige-wayne-tiener-redde-in-laatste-daad-van-liefde-vier-mensenlevens~a51e429e/",
            "name": "Voetbalclub rouwt om overlijden 12-jarige Wayne: tiener redde 'in laatste daad van liefde' vier mensenlevens",
            "headline": "Voetbalclub rouwt om overlijden 12-jarige Wayne: tiener redde 'in laatste daad van liefde' vier mensenlevens",
            "author": [
              {
                "@type": "Person",
                "name": "Thomas Bosman"
              }
            ],
            "isAccessibleForFree": "True",
            "image": [
              {
                "@type": "ImageObject",
                "caption": "Voetbalclub rouwt om overlijden 12-jarige Wayne: tiener redde 'in laatste daad van liefde' vier mensenlevens",
                "url": "https://images.ad.nl/M2Q3NTg4MTA1MDdhOGMxN2YzYmEvZGlvLzI3MjcxNjQxNi9jcm9wLWFuZC1maWxsLzYxLzM2LzExOTEvODkzLzQ2MC8zNDU/wayne-bastiaans-speelde-voor-een-jeugdteam-van-venlosche-boys"
              }
            ],
            "datePublished": "2026-04-22T21:09"
          }
        },
        {
          "@type": "ListItem",
          "position": 2,
          "item": {
            "@type": [
              "NewsArticle"
            ],
            "@id": "https://www.ad.nl/buitenland/trump-beoordeelt-navo-bondgenoten-als-een-schoolmeester-stoute-landen-moeten-vrezen-voor-straf~ab7a5e86/#webpage",
            "url": "https://www.ad.nl/buitenland/trump-beoordeelt-navo-bondgenoten-als-een-schoolmeester-stoute-landen-moeten-vrezen-voor-straf~ab7a5e86/",
            "name": "Trump beoordeelt Navo-bondgenoten als een schoolmeester: ‘stoute’ landen moeten vrezen voor straf",
            "headline": "Trump beoordeelt Navo-bondgenoten als een schoolmeester: ‘stoute’ landen moeten vrezen voor straf",
            "author": [
              {
                "@type": "Person",
                "name": "Buitenlandredactie redacteur"
              }
            ],
            "isAccessibleForFree": "True",
            "image": [
              {
                "@type": "ImageObject",
                "caption": "Trump beoordeelt Navo-bondgenoten als een schoolmeester: ‘stoute’ landen moeten vrezen voor straf",
                "url": "https://images.ad.nl/ZGNkYTZlNGQzNGZkZmIzNDUwMGUvZGlvLzI3MjU2NTgzMy9mb2N1cy1hbmQtZmlsbC8wLjUwLzAuNTAvMjI1LzE2OQ/president-donald-trump-listens-in-the-oval-office-of-the-white-house-saturday-april-18-2026-in-washington-ap-photo-julia-demaree-nikhinson"
              }
            ],
            "datePublished": "2026-04-22T22:02:56.709"
          }
        },
        {
          "@type": "ListItem",
          "position": 3,
          "item": {
            "@type": [
              "NewsArticle"
            ],
            "@id": "https://www.ad.nl/politiek/met-belofte-over-goedkope-treinkaart-en-sussende-teksten-manoeuvreert-jetten-door-energiedebat~a3731e8c/#webpage",
            "url": "https://www.ad.nl/politiek/met-belofte-over-goedkope-treinkaart-en-sussende-teksten-manoeuvreert-jetten-door-energiedebat~a3731e8c/",
            "name": "Met belofte over goedkope treinkaart, en sussende teksten, manoeuvreert Jetten door energiedebat",
            "headline": "Met belofte over goedkope treinkaart, en sussende teksten, manoeuvreert Jetten door energiedebat",
            "author": [
              {
                "@type": "Person",
                "name": "Niels Klaassen"
              }
            ],
            "isAccessibleForFree": "True",
            "image": [
              {
                "@type": "ImageObject",
                "caption": "Met belofte over goedkope treinkaart, en sussende teksten, manoeuvreert Jetten door energiedebat",
                "url": "https://images.ad.nl/MWU1NDA0NDg3NGZkM2Q3ZDNjZGMvZGlvLzI3MjcxMTUwMS9jcm9wLWFuZC1maWxsLzUwMi80MjYvMTg5OC8xNDI1LzIyNS8xNjk/2026-04-22-16-35-04-den-haag-minister-president-rob-jetten-en-geet-wilders-pvv-tijdens-het-debat-over-het-steunpakket-voor-de-hoge-energie-en-brandstofprijzen-in-de-tweede-kamer-door-de-oorlog-in-iran-en-de-blokkade-van-de-straat-van-hormuz-zijn-de-prijzen-voor-energie-en-brandstof-zwaar-gestegen-jeroen-jumelet-anp"
              }
            ],
            "datePublished": "2026-04-22T20:53"
          }
        },
        {
          "@type": "ListItem",
          "position": 4,
          "item": {
            "@type": [
              "NewsArticle"
            ],
            "@id": "https://www.ad.nl/binnenland/verkopers-boos-over-toeslagen-bij-bol-com-de-lol-is-er-door-dit-soort-praktijken-wel-vanaf~a14e3063/#webpage",
            "url": "https://www.ad.nl/binnenland/verkopers-boos-over-toeslagen-bij-bol-com-de-lol-is-er-door-dit-soort-praktijken-wel-vanaf~a14e3063/",
            "name": "Verkopers boos over toeslagen bij Bol.com: ‘De lol is er door dit soort praktijken wel vanaf’",
            "headline": "Verkopers boos over toeslagen bij Bol.com: ‘De lol is er door dit soort praktijken wel vanaf’",
            "author": [
              {
                "@type": "Person",
                "name": "Dénis van Vliet"
              }
            ],
            "isAccessibleForFree": "False",
            "image": [
              {
                "@type": "ImageObject",
                "caption": "Verkopers boos over toeslagen bij Bol.com: ‘De lol is er door dit soort praktijken wel vanaf’",
                "url": "https://images.ad.nl/OTE5MGQ0Y2ZhM2RhMTlkNDRlYTYvZGlvLzI3MjQ2ODIxMy9jcm9wLWFuZC1maWxsLzE1NTQvMC8yOTQ2LzIyMTIvMjI1LzE2OQ/nlbeeld-sint-willebrord-moreno-molenaar-pix4profs-ondernemer-c-heeren-voelt-zicht-genaaid-door-bol-com"
              }
            ],
            "datePublished": "2026-04-22T20:30"
          }
        },
        {
          "@type": "ListItem",
          "position": 5,
          "item": {
            "@type": [
              "NewsArticle"
            ],
            "@id": "https://www.ad.nl/voetbal/handhavingsdroom-telstar-springlevend-na-klinkende-zege-op-dramatisch-sparta~a731fe4e/#webpage",
            "url": "https://www.ad.nl/voetbal/handhavingsdroom-telstar-springlevend-na-klinkende-zege-op-dramatisch-sparta~a731fe4e/",
            "name": "Handhavingsdroom Telstar springlevend na klinkende zege op dramatisch Sparta ",
            "headline": "Handhavingsdroom Telstar springlevend na klinkende zege op dramatisch Sparta ",
            "author": [
              {
                "@type": "Person",
                "name": "Wout Fassbender"
              }
            ],
            "isAccessibleForFree": "True",
            "image": [
              {
                "@type": "ImageObject",
                "caption": "Handhavingsdroom Telstar springlevend na klinkende zege op dramatisch Sparta ",
                "url": "https://images.ad.nl/MjBmMjZkNTc2MzA2NWNkYTdlNjQvZGlvLzI3MjcyMTUwNi9mb2N1cy1hbmQtZmlsbC8wLjQ5LzAuMTYvMjI1LzE2OQ/2026-04-22-21-45-01-velsen-jelani-seedorf-van-telstar-met-de-4-1-tijdens-de-nederlandse-eredivisie-wedstrijd-tussen-telstar-en-sparta-rotterdam-in-het-buko-stadion-op-22-april-2026-in-velsen-nederland-olaf-kraak-anp"
              }
            ],
            "datePublished": "2026-04-22T22:08"
          }
        },
        {
          "@type": "ListItem",
          "position": 6,
          "item": {
            "@type": [
              "NewsArticle"
            ],
            "@id": "https://www.ad.nl/show/strijd-barst-meteen-los-tussen-aso-s-en-kakkers-in-eerste-beelden-van-nieuwe-flodder-reeks~a6f0f621/#webpage",
            "url": "https://www.ad.nl/show/strijd-barst-meteen-los-tussen-aso-s-en-kakkers-in-eerste-beelden-van-nieuwe-flodder-reeks~a6f0f621/",
            "name": "Strijd barst meteen los tussen aso's en kakkers in eerste beelden van nieuwe Flodder-reeks",
            "headline": "Strijd barst meteen los tussen aso's en kakkers in eerste beelden van nieuwe Flodder-reeks",
            "author": [
              {
                "@type": "Person",
                "name": "Showredactie redacteur"
              }
            ],
            "isAccessibleForFree": "True",
            "image": [
              {
                "@type": "ImageObject",
                "caption": "Strijd barst meteen los tussen aso's en kakkers in eerste beelden van nieuwe Flodder-reeks",
                "url": "https://images.ad.nl/NWFlYWJkNDgwOTNjNjYxODM4ZWIvZGlvLzI3MjcxNjM1OC9jcm9wLWFuZC1maWxsLzI2My82Ny8xMjY3Lzk1MC82NjYvNDk5/tatjana-simic-als-kees-flodder"
              }
            ],
            "datePublished": "2026-04-22T20:15"
          }
        },
        {
          "@type": "ListItem",
          "position": 7,
          "item": {
            "@type": [
              "NewsArticle"
            ],
            "@id": "https://www.ad.nl/wonen/meterkast-uitbreiden-voor-laadpaal-of-warmtepomp-vanaf-juli-sta-je-in-de-wachtrij~a80f4f3f/#webpage",
            "url": "https://www.ad.nl/wonen/meterkast-uitbreiden-voor-laadpaal-of-warmtepomp-vanaf-juli-sta-je-in-de-wachtrij~a80f4f3f/",
            "name": "Meterkast uitbreiden voor laadpaal of warmtepomp? Vanaf juli sta je in de wachtrij",
            "headline": "Meterkast uitbreiden voor laadpaal of warmtepomp? Vanaf juli sta je in de wachtrij",
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A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

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