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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
3
REVIEW
0
PASS
2
INFO
0
Checks
5
2 PASS 3 FIX
D
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.irishtimes.com/resizer/v2/https%3A%2F%2Fstatic.themebuilder.aws.arc.pub%2Firishtimes%2F1647534191476.png?auth=631eeaa12e7a61c005c8eb0bbf348f785c131b10c4d6b25c28247a15965b5a36&width=1200
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is short (15 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 15 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: https://www.irishtimes.com/resizer/v2/https%3A%2F%2Fstatic.themebuilder.aws.arc.pub%2Firishtimes%2F1647534191476.png?auth=631eeaa12e7a61c005c8eb0bbf348f785c131b10c4d6b25c28247a15965b5a36&width=1200

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 15 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

irishtimes.com

The Irish Times

No description

Preview quality · Twitter/X A · 90/100

Description will be truncated (216 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — The Irish Times
  • twitter:description — falling back from <meta name=description>
  • twitter:image — https://www.irishtimes.com/resizer/v2/https%3A%2F%2Fstatic.themebuilder.aws.arc.pub%2Firishtimes%2F1647534191476.png?...

  • Description will be truncated on Twitter/X (216 chars, max 200)

    → Tighten the description to ≤200 characters

IRISHTIMES.COM

The Irish Times

No description

Preview quality · Facebook D · 60/100

Description will be truncated (216 chars / 155 max)

  • og:title — The Irish Times
  • og:description — falling back from <meta name=description>
  • og:image — https://www.irishtimes.com/resizer/v2/https%3A%2F%2Fstatic.themebuilder.aws.arc.pub%2Firishtimes%2F1647534191476.png?...
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — The Irish Times

  • Description will be truncated on Facebook (216 chars, max 155)

    → Tighten og:description to ≤155 characters

The Irish Times

irishtimes.com

Preview quality · LinkedIn A · 90/100

Description will be truncated (216 chars / 150 max)

  • og:title — The Irish Times
  • og:description — falling back from <meta name=description>
  • og:image — https://www.irishtimes.com/resizer/v2/https%3A%2F%2Fstatic.themebuilder.aws.arc.pub%2Firishtimes%2F1647534191476.png?...

  • Description will be truncated on LinkedIn (216 chars, max 150)

    → Tighten og:description to ≤150 characters

irishtimes.com

The Irish Times

No description

Preview quality · Slack A+ · 95/100
  • og:title — The Irish Times
  • og:description — falling back from <meta name=description>
  • og:image — https://www.irishtimes.com/resizer/v2/https%3A%2F%2Fstatic.themebuilder.aws.arc.pub%2Firishtimes%2F1647534191476.png?...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 83/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image———
D
Structured Data
Action
1 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
1 JSON-LD block(s) found — issues found that may affect search visibility.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://schema.org/ Expected: https://schema.org
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
URL: http://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing or invalid @context
Missing required property: name
Missing required property: url
{
  "@context": "http://schema.org/",
  "@graph": [
    {
      "@id": "https://www.irishtimes.com/#website",
      "@type": "WebSite",
      "description": "Trusted journalism since 1859",
      "inLanguage": "en-IE",
      "name": "The Irish Times",
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.irishtimes.com/search/?query={search_term_string}"
          },
          "query-input": "required name=search_term_string"
        }
      ],
      "publisher": {
        "@id": "https://www.irishtimes.com/#organization"
      },
      "url": "https://www.irishtimes.com/"
    },
    {
      "@id": "https://www.irishtimes.com/#organization",
      "@type": "Organization",
      "address": {
        "@type": "PostalAddress",
        "postOfficeBoxNumber": "PO Box 74",
        "streetAddress": "24-28 Tara Street",
        "addressLocality": "Dublin 2",
        "addressRegion": "County Dublin",
        "addressCountry": "IE",
        "postalCode": "D02 CX89"
      },
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "contactType": "Customer Support",
          "email": "services@irishtimes.com",
          "telephone": "+353 1 9203901"
        },
        {
          "@type": "ContactPoint",
          "contactType": "Sales",
          "email": "mediasolutions@irishtimes.com",
          "telephone": "+353 1 5320978"
        },
        {
          "@type": "ContactPoint",
          "contactType": "News Desk",
          "email": "newsdesk@irishtimes.com",
          "telephone": ""
        }
      ],
      "image": {
        "@id": "https://www.irishtimes.com/#/schema/logo/image/"
      },
      "logo": {
        "@type": "ImageObject",
        "@id": "https://www.irishtimes.com/#/schema/logo/image/",
        "url": "https://www.irishtimes.com/resizer/v2/U2PAOOOEIVHTJEP6IX3N5QHLYM.png?smart=true&auth=8ed926a16ed518a8a7d3811053a580479dcf90f84d2adaaa3a5ebeb4bb68695f&width=1024",
        "width": 1024,
        "height": 547,
        "caption": "The Irish Times"
      },
      "name": "The Irish Times",
      "sameAs": [
        "https://www.facebook.com/irishtimes/",
        "http://www.linkedin.com/company/the-irish-times",
        "https://www.youtube.com/user/IrishTimes",
        "https://x.com/IrishTimes"
      ],
      "url": "https://www.irishtimes.com"
    }
  ]
}
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

52/100

Site name appears as

Page titleLatest news and headlines - Irish news, world news, video and podcasts
og:site_nameThe Irish Times
twitter:site@IrishTimes
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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