Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

52/100

Site name appears as

Page title	From the American Academy of Pediatrics
og:site_name	HealthyChildren.org
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Links

200 links checked, 198 healthy, 1 broken

PASS

200 links checked, 198 healthy, 1 broken

198 of 200 links are healthy

Broken link: https://healthychildren.org/_layouts/15/AAP.HealthyChildr...

Found in <link href>. Returns HTTP 500.

Got: HTTP 500

Long redirect chain: https://healthychildren.org?form=HealthyChildren (4 hops)

200 total 199 healthy 1 broken

Broken Links (1)

Status	URL	Found in	Error
500	https://healthychildren.org/_layouts/15/AAP.Health...	`<link>`	Internal Server Error

200 https://scripts.clarity.ms/0.8.59/clarity.js <script>

200 https://www.clarity.ms/tag/ofz9bs6k0l?ref=gtm2 <script>

200 https://connect.facebook.net/signals/config/430407417721803?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://aap.hum.works/js/main.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-1FTMBGL94V&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-FD9D3XZVQQ&cx=... <script>

200 https://buttons-config.sharethis.com/js/6480928dcc05f1001391... <script>

200 https://cdn.fundraiseup.com/widget/ADAHKUXY <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-5FJ8N24 <script>

200 https://healthychildren.org/_catalogs/masterpage/Assets/imag... <link>

200 https://snippet.maze.co/maze-universal-loader.js?apiKey=e592... <script>

200 https://healthychildren.org/_layouts/15/AAP.HealthyChildren/... <script>

200 https://googleads.g.doubleclick.net/pagead/viewthroughconver... <script>

200 https://snippet.maze.co/static/2e79a818eb83f241d166a00591105... <script>

200 https://ucarecdn.com/ <link>

200 https://cdn.userway.org/styles/2026-04-14-10-40-20/widget_ba... <link>

200 https://healthychildren.org/_layouts/15/sp.init.js?rev=UI6qO... <script>

200 https://cdn.userway.org/widgetapp/images/spin_wh.svg <img>

200 https://cdn.userway.org/widgetapp/images/body_wh.svg <img>

200 https://healthychildren.org/_catalogs/masterpage/Assets/less... <link>

200 https://healthychildren.org/_layouts/15/1033/styles/corev4.c... <link>

200 https://healthychildren.org/Style%20Library/en-US/Themable/C... <link>

200 https://healthychildren.org/_layouts/15/1033/initstrings.js?... <script>

200 https://healthychildren.org/_layouts/15/init.js?rev=%2Be%2Fj... <script>

200 https://healthychildren.org/_layouts/15/aap.healthychildren/... <script>

200 https://healthychildren.org/ScriptResource.axd?d=NJmAwtEo3Ip... <script>

200 https://healthychildren.org/_layouts/15/blank.js?rev=jP7n0fl... <script>

200 https://healthychildren.org/ScriptResource.axd?d=dwY9oWetJoJ... <script>

200 https://healthychildren.org/_layouts/15/1033/strings.js?rev=... <script>

200 https://healthychildren.org/_layouts/15/core.js?rev=74F6aH92... <script>

200 https://healthychildren.org/English/_vti_bin/spsdisco.aspx <link>

200 https://www.healthychildren.org:443/English/Pages/default.as... <link>

200 https://healthychildren.org/_catalogs/masterpage/Assets/less... <link>

200 https://maxcdn.bootstrapcdn.com/font-awesome/4.3.0/css/font-... <link>

200 https://healthychildren.org/_layouts/15/HealthyChildrenHALF/... <link>

200 https://healthychildren.org/_layouts/15/AAP.HealthyChildren/... <link>

200 https://healthychildren.org/_catalogs/masterpage/Assets/less... <link>

200 https://fonts.googleapis.com/css?family=Arvo <link>

200 https://fonts.googleapis.com/css?family=Arvo:400,700 <link>

200 https://healthychildren.org/_catalogs/masterpage/Assets/less... <link>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.healthychildren.org/_layouts/15/AAP.HealthyChildren/images/hc_favicon_square.png

og:title is long (62 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 62 chars Expected: 25–60 chars

URL: https://www.healthychildren.org/_layouts/15/AAP.HealthyChildren/images/hc_favicon_square.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 62 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

healthychildren.org

HealthyChildren.org - From the American Academy of Pediatrics

HealthyChildren.org - Powered by pediatricians. Trusted by parents.

Preview quality · Twitter/X A · 85/100

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

HEALTHYCHILDREN.ORG

HealthyChildren.org - From the American Academy of Pediatrics

HealthyChildren.org - Powered by pediatricians. Trusted by parents.

Preview quality · Facebook A+ · 95/100

Title will be truncated (62 chars / 60 max)

og:title — HealthyChildren.org - From the American Academy of Pediatrics
og:description — HealthyChildren.org - Powered by pediatricians. Trusted by parents.
og:image — https://www.healthychildren.org/_layouts/15/AAP.HealthyChildren/images/hc_favicon_square.png
og:type — article
og:url — https://www.healthychildren.org/English/Pages/default.aspx
og:site_name — HealthyChildren.org

Title will be truncated on Facebook (62 chars, max 60)
→ Shorten og:title to ≤60 characters

HealthyChildren.org - From the American Academy of Pediatrics

healthychildren.org

Preview quality · LinkedIn A+ · 100/100

og:title — HealthyChildren.org - From the American Academy of Pediatrics
og:description — HealthyChildren.org - Powered by pediatricians. Trusted by parents.
og:image — https://www.healthychildren.org/_layouts/15/AAP.HealthyChildren/images/hc_favicon_square.png

healthychildren.org

HealthyChildren.org - From the American Academy of Pediatrics

HealthyChildren.org - Powered by pediatricians. Trusted by parents.

Preview quality · Slack A+ · 100/100

og:title — HealthyChildren.org - From the American Academy of Pediatrics
og:description — HealthyChildren.org - Powered by pediatricians. Trusted by parents.
og:image — https://www.healthychildren.org/_layouts/15/AAP.HealthyChildren/images/hc_favicon_square.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.