Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

7 PASS 3 REVIEW 3 FIX

Web Manifest

Action

Not found

FIX

Not found

No web manifest found

No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

Print Stylesheet

Action

No print styles

FIX

No print styles

No print-specific styles detected

When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.

Print Stylesheet No Print Styles

Print stylesheet Not found ✗Inline @media print Not detected ✗

404 Error Page

HTTP 404, custom page

REVIEW

HTTP 404, custom page

Correct 404 status code returned

Got: HTTP 404

Custom styled 404 page

Navigation links present on 404 page

404 Page Quality ✓ Custom 404 Page

Status Code HTTP 404 ✓Page Title Page not found | Branch ✓Custom Styling ✓Navigation ✓Homepage Link ✗Search Form ✗

Favicon & Branding

6 icon(s) detected

REVIEW

6 icon(s) detected

favicon.ico present at site root

HTML icon links detected

Apple touch icon present

SVG favicon detected — scales perfectly to any size

Multiple icon sizes detected

✓ favicon.ico Present

✓ PNG Icons Present

✓ Apple Touch Present

✓ SVG Favicon Present

✗ Manifest Icons Missing

✓ Multiple Sizes Present

Dark Mode Support

Dark mode detected

REVIEW

Dark mode detected

prefers-color-scheme CSS detected in inline styles

Detection limited to meta tags and inline styles

External CSS files may contain prefers-color-scheme rules not visible to this scan.

Dark Mode✓ Dark Mode Supported

color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Detected ✓

Detection limited to meta tags and inline styles.

A+

Landmark Structure

8 landmarks

PASS

8 landmarks

<main> landmark present

3 <nav> landmark(s) found

All <nav> elements are properly labeled

Skip navigation link present

Page Structure — as a screen reader sees it

A+

Heading Hierarchy

34 headings

PASS

34 headings

Single H1 present

H1 Every click accounted. Every dollar proven.
H2 No guessing, just growth
H2 MEASUREMENT
H3 Trust the full journey, from first touch to conversion.
H2 DEEP LINKING
H3 Every tap lands exactly where it should.
H2 AI TOOLING
H3 Meet Ivy, an AI tool built to think like a marketer.
H2 The proof is in the platform
H3 “A lot of the value that Branch offers for us comes back to connectivity — understanding where our customers are and how we’re adding value. What sets Branch apart are the people we work with. T
H3 “Branch has essentially made our lives easier. The team, company, and people we interact with on a day to day basis have continued to be incredibly solution-oriented, helpful, productive partners fo
H3 “Branch has helped us expand our potential in engaging with our customers and focus on the importance of creating a cohesive journey across our mobile and app platforms. The support we have also see
H3 “Branch has been a critical partner in driving mobile growth and getting the most out of our mobile platforms. As Philips looks to innovate with partners, Branch has proven to be eager to learn and
H3 “Branch is at the forefront of how we get a user into our app – and our growth would not be nearly what it is today without Branch. Beyond the ease of implementation, we’ve found true partners o
H2 Max Fashion Drives Double-Digit Growth With QR Code Campaigns
H2 Kentucky Fried Chicken: How QR Codes and a Pub Drove an 85% Lift in App Installs
H2 Ancestry® Increases App Engagement by 3x Using Branch’s Universal Email
H2 How Flipkart drove 50x ROAS and $10M GMV with Discovery Ads
H2 How PUMA Turned Web Traffic Into 8K More App Users in 25 Days
H2 Powering growth across industries
H3 Health
H3 Finance
H3 Retail & e-commerce
H3 Food & beverage
H3 Media & entertainment
H3 Travel
H2 Built to connect your tech stack
H2 See what better can do.
H3 Request a demo now
H3 Products
H3 Solutions
H3 Learn
H3 Company
H3 Pricing

A+

Alt Text Quality

All 67 images OK

PASS

All 67 images OK

2 image(s) with alt text over 125 characters

27 decorative image(s) correctly marked

38 image(s) with good alt text

67 images 38 good alt text 27 decorative

Issue	Count
too long	2 image(s)

A+

Form Accessibility

No form controls

PASS

No form controls

No form controls on this page

No form controls found.

Link & Button Quality

111 links, 27 buttons — all OK

PASS

111 links, 27 buttons — all OK

8 link(s) open in new tab without warning

Add '(opens in new tab)' to link text or aria-label.

Got: https://university.branch.io/paths; https://app.branch.io/signin; https://legal.branch.io/; https://legal.branch.io/website-terms-of-service/; https://branch.app.link/optout; https://legal.poweredbybranch.com/#disco-ts-cs; https://www.linkedin.com/company/branch-metrics/; https://www.youtube.com/@Branch-Metrics

103 link(s) with descriptive text

111 links

0 empty

0 generic text

8 new tab

0 empty buttons

Element	Text	Issue	Suggested Fix
https://university.branch.io/paths	Branch University	new tab	Add '(opens in new tab)' to text
https://app.branch.io/signin	Login	new tab	Add '(opens in new tab)' to text
https://legal.branch.io/	Privacy	new tab	Add '(opens in new tab)' to text
https://legal.branch.io/website-terms-of…	Terms of Service	new tab	Add '(opens in new tab)' to text
https://branch.app.link/optout	Opt-Out	new tab	Add '(opens in new tab)' to text
https://legal.poweredbybranch.com/#disco…	Discovery Policies	new tab	Add '(opens in new tab)' to text
https://www.linkedin.com/company/branch-…	Linkedin Logo	new tab	Add '(opens in new tab)' to text
https://www.youtube.com/@Branch-Metrics	Youtube Logo	new tab	Add '(opens in new tab)' to text

130 links and buttons have descriptive text

Add '(opens in new tab)' to link text or aria-label.

https://university.branch.io/paths; https://app.branch.io/signin; https://legal.branch.io/; https://legal.branch.io/website-terms-of-service/; https://branch.app.link/optout; https://legal.poweredbybranch.com/#disco-ts-cs; https://www.linkedin.com/company/branch-metrics/; https://www.youtube.com/@Branch-Metrics

Why this matters

Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.

Learn more ▾

Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.

Source: MDN target / OWASP

A+

Color Contrast (Screenshot)

20 text elements analyzed, 0 fail WCAG AA

PASS

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

20 pass

Show all checked elements (20)

Element	Ratio	Required	FG	BG	Result
h1 Every click accounte…	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 No guessing, just	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 MEASUREMENT	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 DEEP LINKING	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 AI TOOLING	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 The proof is in the	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 Max Fashion Drives D…	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 Growth With QR Code …	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 Kentucky Fried Chick…	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 Codes and a Pub Drov…	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 in App Installs	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 Ancestry	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 Increases App Engage…	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 How Flipkart drove 5…	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 $10M GMV with Discov…	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 How PUMA Turned Web …	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 Powering	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 across industries	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 Built to connect you…	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 See what better can …	21.00:1	3.0:1	#000000	#FFFFFF	Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

A+

Lighthouse Accessibility Audits

Score 100/100 — 0 failing, 29 passed

PASS

100

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○Links are distinguishable without relying on color.

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Identical links have the same purpose.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.