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https://popsci.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
87
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
REVIEW
1 HTTP resource(s) loaded on HTTPS page
Critical::
HTTP link loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://gmpg.org/xfn/11 Expected: https://gmpg.org/xfn/11
URL: http://gmpg.org/xfn/11

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://gmpg.org/xfn/11
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titleScience and Technology Stories Since 1872
og:site_namePopular Science
twitter:site@popsci
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (24 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 24 chars Expected: 25–60 chars
URL: 24 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

popsci.com

Popular Science Homepage

Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. That's Popular Science, 145 years strong.

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary_large_image
  • twitter:title — Home
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

POPSCI.COM

Popular Science Homepage

Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. That's Popular Science, 145 years strong.

Preview quality · Facebook A+ · 100/100
  • og:title — Popular Science Homepage
  • og:description — Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. Tha...
  • og:image — https://www.popsci.com/wp-content/uploads/2021/03/06/pop-sci-logo-default.jpg?quality=85&w=1200
  • og:type — website
  • og:url — https://www.popsci.com/
  • og:site_name — Popular Science

Popular Science Homepage

popsci.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (155 chars / 150 max)

  • og:title — Popular Science Homepage
  • og:description — Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. Tha...
  • og:image — https://www.popsci.com/wp-content/uploads/2021/03/06/pop-sci-logo-default.jpg?quality=85&w=1200

  • Description will be truncated on LinkedIn (155 chars, max 150)

    → Tighten og:description to ≤150 characters

popsci.com

Popular Science Homepage

Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. That's Popular Science, 145 years strong.

Preview quality · Slack A+ · 100/100
  • og:title — Popular Science Homepage
  • og:description — Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. Tha...
  • og:image — https://www.popsci.com/wp-content/uploads/2021/03/06/pop-sci-logo-default.jpg?quality=85&w=1200

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
2 blocks of custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.popsci.com\/",
      "url": "https:\/\/www.popsci.com\/",
      "name": "Popular Science | Science and Technology Stories Since 1872",
      "isPartOf": {
        "@id": "https:\/\/www.popsci.com\/#website"
      },
      "about": {
        "@id": "https:\/\/www.popsci.com\/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/www.popsci.com\/#primaryimage"
      },
      "image": {
        "@id": "https:\/\/www.popsci.com\/#primaryimage"
      },
      "thumbnailUrl": "https:\/\/www.popsci.com\/wp-content\/uploads\/2021\/03\/06\/pop-sci-logo-default.jpg",
      "datePublished": "2015-10-19T20:15:14-04:00",
      "dateModified": "2026-04-21T14:22:49-04:00",
      "description": "Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. That's Popular Science, 152 years strong.",
      "breadcrumb": {
        "@id": "https:\/\/www.popsci.com\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/www.popsci.com\/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https:\/\/www.popsci.com\/#primaryimage",
      "url": "https:\/\/www.popsci.com\/wp-content\/uploads\/2021\/03\/06\/pop-sci-logo-default.jpg?quality=85",
      "contentUrl": "https:\/\/www.popsci.com\/wp-content\/uploads\/2021\/03\/06\/pop-sci-logo-default.jpg",
      "width": 2000,
      "height": 1200,
      "caption": "Popular Science logo"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/www.popsci.com\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.popsci.com\/#website",
      "url": "https:\/\/www.popsci.com\/",
      "name": "Popular Science",
      "description": "Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. That's Popular Science, 150 years strong.",
      "publisher": {
        "@id": "https:\/\/www.popsci.com\/#organization"
      },
      "alternateName": "PopSci",
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/www.popsci.com\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/www.popsci.com\/#organization",
      "name": "Popular Science",
      "alternateName": "PopSci",
      "url": "https:\/\/www.popsci.com\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https:\/\/www.popsci.com\/#\/schema\/logo\/image\/",
        "url": "https:\/\/www.popsci.com\/wp-content\/uploads\/2021\/03\/06\/pop-sci-logo-default.jpg?quality=85",
        "contentUrl": "https:\/\/www.popsci.com\/wp-content\/uploads\/2021\/03\/06\/pop-sci-logo-default.jpg",
        "width": 2000,
        "height": 1200,
        "caption": "Popular Science"
      },
      "image": {
        "@id": "https:\/\/www.popsci.com\/#\/schema\/logo\/image\/"
      },
      "sameAs": [
        "https:\/\/www.facebook.com\/PopSci\/",
        "https:\/\/x.com\/popsci"
      ],
      "publishingPrinciples": "https:\/\/www.popsci.com\/editorial-standards\/"
    }
  ]
}
Block 2 : WebPage
15 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "Popular Science",
  "url": "https:\/\/www.popsci.com",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "http:\/\/www.popsci.com\/"
  },
  "thumbnailUrl": "https:\/\/www.popsci.com\/wp-content\/uploads\/2021\/03\/06\/pop-sci-logo-default.jpg?quality=85&w=128&h=96&crop=1",
  "image": {
    "@type": "ImageObject",
    "url": "https:\/\/www.popsci.com\/wp-content\/uploads\/2021\/03\/06\/pop-sci-logo-default.jpg?quality=85"
  },
  "articleSection": "",
  "author": [
    {
      "@type": "Person",
      "name": "PopSci Team"
    }
  ],
  "creator": [
    "PopSci Team"
  ],
  "publisher": {
    "@type": "Organization",
    "name": "Popular Science",
    "logo": "https:\/\/www.popsci.com\/wp-content\/uploads\/2024\/06\/cropped-favicon-ps-FE5102-1.png"
  },
  "keywords": [],
  "dateCreated": "2021-01-08T03:54:43Z",
  "datePublished": "2021-01-08T03:54:43Z",
  "dateModified": "2026-04-21T18:22:49Z"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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