Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 3 REVIEW

Open Graph

Action

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://stripes.com/theme/images/socialmedia_image_default.jpeg

Missing og:description

The og:description tag controls the description in social sharing previews.

og:title is short (7 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 7 chars Expected: 25–60 chars

URL: https://stripes.com/theme/images/socialmedia_image_default.jpeg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 7 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

stripes.com

Stripes

No description

Preview quality · Twitter/X A · 90/100

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from <meta name=description>
twitter:image — /theme/images/socialmedia_image_default.jpeg

STRIPES.COM

Stripes

No description

Preview quality · Facebook A+ · 95/100

og:title — Stripes
og:description — falling back from <meta name=description>
og:image — https://stripes.com/theme/images/socialmedia_image_default.jpeg
og:type — website
og:url — https://www.stripes.com/
og:site_name — Stars and Stripes

Stripes

stripes.com

Preview quality · LinkedIn A+ · 95/100

og:title — Stripes
og:description — falling back from <meta name=description>
og:image — https://stripes.com/theme/images/socialmedia_image_default.jpeg

stripes.com

Stripes

No description

Preview quality · Slack A+ · 95/100

og:title — Stripes
og:description — falling back from <meta name=description>
og:image — https://stripes.com/theme/images/socialmedia_image_default.jpeg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description		⚠	⚠	⚠
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

56/100

Site name appears as

Page title	The U.S. military's independent news source.
og:site_name	Stars and Stripes
twitter:site	@starsandstripes
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

200 links checked, 200 healthy, 0 broken

PASS

200 links checked, 200 healthy, 0 broken

200 of 200 links are healthy

200 total 198 healthy 2 redirects

Broken Links (1)

Status	URL	Found in	Error
403	https://mc.us2.list-manage.com/subscribe/form-sett...	`<script>`	Forbidden

Redirects (2)

URL	Destination	Found in	Hops
https://stripes.com/stripeslite	https://stripes.com/stripeslite	`<a>`	0
https://stripes.com/help/archives-faq	https://stripes.com/help/archives-faq	`<a>`	0

200 https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzk... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-12M2XZC8V4&cx=... <script>

200 https://www.google-analytics.com/plugins/ua/ecommerce.js <script>

200 https://www.google-analytics.com/analytics.js <script>

200 https://www.recaptcha.net/recaptcha/enterprise.js?render=6Ld... <script>

200 https://applepay.cdn-apple.com/jsapi/v1/apple-pay-sdk.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-PDMH9T6&gtm_a... <script>

200 https://browser.sentry-cdn.com/10.49.0/bundle.tracing.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-S3BD5CQRB6&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-TCBWEF5WWR&cx=... <script>

200 https://js.pelcro.com/ui/plugin/stars-and-stripes/main.min.j... <script>

200 https://stripes.com/favicon.ico <link>

200 https://stripes.com/icon.svg <link>

200 https://stripes.com/apple-touch-icon.png <link>

200 https://stripes.com/manifest.webmanifest <link>

200 https://www.stripes.com/ <link>

200 https://use.typekit.net/ltm0ibz.css <link>

200 https://stripes.com/theme/css/layout.css <link>

200 https://stripes.com/theme/css/font-awesome-all.min.css <link>

200 https://cdn.jsdelivr.net/npm/daterangepicker/daterangepicker... <link>

200 https://stripes.com/theme/css/swiper.css <link>

200 https://unwieldyhealth.com/v2zjsA7dXRGaOflwAf-P7adywfX-wHbRg... <script>

200 https://static.chartbeat.com/js/chartbeat.js <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-MCJSRBS <script>

200 https://ajax.googleapis.com/ajax/libs/jquery/1.9.0/jquery.mi... <script>

200 https://stripes.com/theme/js/ad.js <script>

200 https://static.chartbeat.com/js/chartbeat_mab.js <script>

200 https://promotions.stripes.com/frequence.js <script>

200 https://js.sentry-cdn.com/c3bcce31053fd1cacfa684e09f5d07cc.m... <script>

200 https://jadserve.postrelease.com/t?ntv_mvi=&ntv_url=https%25... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://insight.adsrvr.org/track/pxl/?adv=evd7s0c&ct=0:rg3ma... <img>

200 https://insight.adsrvr.org/track/pxl/?adv=5a84esg&ct=0:p31gd... <img>

200 https://stripes.com/subscribe <a>

200 https://stripes.com/ <a>

200 https://stripes.com/theme/images/stripes-logo-black.svg <img>

200 https://www.stripes.com/theaters/ <a>

200 https://www.stripes.com/branches/ <a>

200 https://www.stripes.com/veterans/ <a>

200 https://www.stripes.com/history/ <a>

200 https://www.stripes.com/living/ <a>

200 https://www.stripes.com/sports/ <a>

200 https://www.stripes.com/multimedia/ <a>

200 https://www.stripes.com/communities/ <a>

200 https://www.stripes.com/theaters/us/ <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.