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https://liverpoolecho.co.uk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
98
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

58/100

Site name appears as

Page titleLiverpool Echo: Latest Liverpool and Merseyside news sports and whats on
og:site_nameLiverpool Echo
twitter:site
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.liverpoolecho.co.uk/nav-web-static/main-7d527e9aab619128ce0f0a829af162c8310e6e1a/public/assets/liverpoolecho/logos/logo-liverpoolecho-social-sharing.png
Info::
og:title is long (72 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 72 chars Expected: 25–60 chars
URL: https://www.liverpoolecho.co.uk/nav-web-static/main-7d527e9aab619128ce0f0a829af162c8310e6e1a/public/assets/liverpoolecho/logos/logo-liverpoolecho-social-sharing.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 72 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

liverpoolecho.co.uk

Liverpool Echo: Latest Liverpool and Merseyside news sports and whats on

Liverpool Echo the very latest Liverpool and Merseyside news sport whats on weather and travel. Plus the latest Liverpool FC and Everton FC news.

Preview quality · Twitter/X A+ · 95/100

Title will be truncated (72 chars / 70 max)

  • twitter:card — summary_large_image
  • twitter:title — Liverpool Echo: Latest Liverpool and Merseyside news sports and whats on
  • twitter:description — Liverpool Echo the very latest Liverpool and Merseyside news sport whats on weather and travel. Plus the latest Liver...
  • twitter:image — https://www.liverpoolecho.co.uk/nav-web-static/main-7d527e9aab619128ce0f0a829af162c8310e6e1a/public/assets/liverpoole...
  • Title will be truncated on Twitter/X (72 chars, max 70)

    → Shorten the title to ≤70 characters

LIVERPOOLECHO.CO.UK

Liverpool Echo: Latest Liverpool and Merseyside news sports and whats on

Liverpool Echo the very latest Liverpool and Merseyside news sport whats on weather and travel. Plus the latest Liverpool FC and Everton FC news.

Preview quality · Facebook A+ · 95/100

Title will be truncated (72 chars / 60 max)

  • og:title — Liverpool Echo: Latest Liverpool and Merseyside news sports and whats on
  • og:description — Liverpool Echo the very latest Liverpool and Merseyside news sport whats on weather and travel. Plus the latest Liver...
  • og:image — https://www.liverpoolecho.co.uk/nav-web-static/main-7d527e9aab619128ce0f0a829af162c8310e6e1a/public/assets/liverpoole...
  • og:type — website
  • og:url — https://www.liverpoolecho.co.uk
  • og:site_name — Liverpool Echo
  • Title will be truncated on Facebook (72 chars, max 60)

    → Shorten og:title to ≤60 characters

Liverpool Echo: Latest Liverpool and Merseyside news sports and whats on

liverpoolecho.co.uk

Preview quality · LinkedIn A+ · 100/100
  • og:title — Liverpool Echo: Latest Liverpool and Merseyside news sports and whats on
  • og:description — Liverpool Echo the very latest Liverpool and Merseyside news sport whats on weather and travel. Plus the latest Liver...
  • og:image — https://www.liverpoolecho.co.uk/nav-web-static/main-7d527e9aab619128ce0f0a829af162c8310e6e1a/public/assets/liverpoole...

liverpoolecho.co.uk

Liverpool Echo: Latest Liverpool and Merseyside news sports and whats on

Liverpool Echo the very latest Liverpool and Merseyside news sport whats on weather and travel. Plus the latest Liverpool FC and Everton FC news.

Preview quality · Slack A+ · 100/100
  • og:title — Liverpool Echo: Latest Liverpool and Merseyside news sports and whats on
  • og:description — Liverpool Echo the very latest Liverpool and Merseyside news sport whats on weather and travel. Plus the latest Liver...
  • og:image — https://www.liverpoolecho.co.uk/nav-web-static/main-7d527e9aab619128ce0f0a829af162c8310e6e1a/public/assets/liverpoole...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "CollectionPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollectionPage
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "CollectionPage",
  "@id": "https://www.liverpoolecho.co.uk/#homepage",
  "name": "Liverpool Echo",
  "url": "https://www.liverpoolecho.co.uk",
  "isPartOf": {
    "@type": "WebSite",
    "@id": "https://www.liverpoolecho.co.uk/#website",
    "url": "https://www.liverpoolecho.co.uk",
    "name": "Liverpool Echo",
    "inLanguage": "en-GB",
    "publisher": {
      "@id": "https://www.liverpoolecho.co.uk/#newsorganization"
    }
  },
  "mainEntity": {
    "@type": "ItemList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "item": {
          "@type": "NewsArticle",
          "headline": "One part of Liverpool overrun with rats after bins left for weeks",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/one-part-liverpool-overrun-rats-33818819"
        }
      },
      {
        "@type": "ListItem",
        "position": 2,
        "item": {
          "@type": "NewsArticle",
          "headline": "Killer says 'Mr Tumble could have been' in his car as he drove to scene of stabbing",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/killer-says-mr-tumble-could-33818583"
        }
      },
      {
        "@type": "ListItem",
        "position": 3,
        "item": {
          "@type": "NewsArticle",
          "headline": "'She was the biggest fan of Liverpool and everything about the city'",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/she-biggest-fan-liverpool-everything-33820255"
        }
      },
      {
        "@type": "ListItem",
        "position": 4,
        "item": {
          "@type": "NewsArticle",
          "headline": "Liverpool pub had something I've never seen before in the UK",
          "url": "https://www.liverpoolecho.co.uk/whats-on/whats-on-news/liverpool-pub-something-ive-never-33820322"
        }
      },
      {
        "@type": "ListItem",
        "position": 5,
        "item": {
          "@type": "NewsArticle",
          "headline": "Merseyside legend's link with JFK and what he did in aftermath of the president's death",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/merseyside-legends-link-jfk-what-33817181"
        }
      },
      {
        "@type": "ListItem",
        "position": 6,
        "item": {
          "@type": "NewsArticle",
          "headline": "Merseyside car company collapses into administration",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/merseyside-car-company-collapses-administration-33819736"
        }
      },
      {
        "@type": "ListItem",
        "position": 7,
        "item": {
          "@type": "NewsArticle",
          "headline": "'Liverpool will be the place to be' as historic event confirmed",
          "url": "https://www.liverpoolecho.co.uk/whats-on/whats-on-news/liverpool-place-be-historic-event-33818626"
        }
      },
      {
        "@type": "ListItem",
        "position": 8,
        "item": {
          "@type": "NewsArticle",
          "headline": "Dad who died after chippy attack named",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/dad-who-died-after-stockbridge-33814625"
        }
      },
      {
        "@type": "ListItem",
        "position": 9,
        "item": {
          "@type": "NewsArticle",
          "headline": "Liverpool Lime Street station closure for two days over bank holiday a 'major blow'",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/liverpool-lime-street-station-closure-33818489"
        }
      },
      {
        "@type": "ListItem",
        "position": 10,
        "item": {
          "@type": "NewsArticle",
          "headline": "They were 'gutted' by a bad review but the whole town put them straight",
          "url": "https://www.liverpoolecho.co.uk/whats-on/whats-on-news/were-gutted-bad-review-whole-33816341"
        }
      },
      {
        "@type": "ListItem",
        "position": 11,
        "item": {
          "@type": "NewsArticle",
          "headline": "It's selling fast - Boots reduces Clinique moisturiser gift set to £37",
          "url": "https://www.liverpoolecho.co.uk/whats-on/shopping/its-selling-fast-boots-reduces-33817260"
        }
      },
      {
        "@type": "ListItem",
        "position": 12,
        "item": {
          "@type": "NewsArticle",
          "headline": "Five stories you may have missed",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/five-stories-you-missed-33820642"
        }
      },
      {
        "@type": "ListItem",
        "position": 13,
        "item": {
          "@type": "NewsArticle",
          "headline": "Benidorm legend dies as tributes paid to Liverpool-born star",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/benidorm-legend-dies-tributes-paid-33815272"
        }
      },
      {
        "@type": "ListItem",
        "position": 14,
        "item": {
          "@type": "NewsArticle",
          "headline": "Darren Till hopes 'friend' Daniel Kinahan is 'okay' after alleged crime boss arrested in Dubai",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/darren-till-hopes-friend-daniel-33817372"
        }
      },
      {
        "@type": "ListItem",
        "position": 15,
        "item": {
          "@type": "NewsArticle",
          "headline": "Man told to ban his own dad from entering his shop",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/man-told-ban-dad-entering-33817653"
        }
      },
      {
        "@type": "ListItem",
        "position": 16,
        "item": {
          "@type": "NewsArticle",
          "headline": "Dad 'overwhelmed with disappointment' after being moved to HMP Liverpool",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/dad-overwhelmed-disappointment-after-being-33817970"
        }
      },
      {
        "@type": "ListItem",
        "position": 17,
        "item": {
          "@type": "NewsArticle",
          "headline": "£50 Nando's voucher and tickets to see Jodie Comer play among gifts offered to Liverpool city councillors",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/50-nandos-voucher-tickets-see-33818728"
        }
      },
      {
        "@type": "ListItem",
        "position": 18,
        "item": {
          "@type": "NewsArticle",
          "headline": "Liverpool street closed as city transforms for new Netflix series",
          "url": "https://www.liverpoolecho.co.uk/news/liverpool-news/liverpool-street-closed-city-transforms-33816398"
        }
      },
      {
        "@type": "ListItem",
        "position": 19,
        "item": {
          "@type": "NewsArticle",
          "headline": "Cunard confirms historic four Queens celebration in Liverpool",
          "url": "https://www.liverpoolecho.co.uk/whats-on/whats-on-news/cunard-confirms-historic-four-queens-33812568"
        }
      },
      {
        "@type": "ListItem",
        "position": 20,
        "item": {
          "@type": "NewsArticle",
          "headline": "Win a £500 B&Q Gift Card – Exclusive for Premium Subscribers!",
          "url": "https://www.liverpoolecho.co.uk/subscriber-rewards/win-500-bq-gift-card-33708108"
        }
      },
      {
        "@type": "ListItem",
        "position": 21,
        "item": {
          "@type": "NewsArticle",
          "headline": "MasterChef’s Grace Dent favourite 'rare' Liverpool restaurant",
          "url": "https://www.liverpoolecho.co.uk/whats-on/food-drink-news/masterchefs-grace-dent-favouriterare-liverpool-33819913"
        }
      },
      {
        "@type": "ListItem",
        "position": 22,
        "item": {
          "@type": "NewsArticle",
          "headline": "'All good things come to an end' as Liverpool venue behind Costco shutting",
          "url": "https://www.liverpoolecho.co.uk/whats-on/food-drink-news/all-good-things-come-end-33817478"
        }
      },
      {
        "@type": "ListItem",
        "position": 23,
        "item": {
          "@type": "NewsArticle",
          "headline": "The huge Cunard event that brought over a million people to Merseyside",
          "url": "https://www.liverpoolecho.co.uk/whats-on/whats-on-news/huge-cunard-event-brought-over-33814357"
        }
      },
      {
        "@type": "ListItem",
        "position": 24,
        "item": {
          "@type": "NewsArticle",
          "headline": "Wingstop opening third Liverpool restaurant this week",
          "url": "https://www.liverpoolecho.co.uk/whats-on/food-drink-news/wingstop-opening-third-liverpool-restaurant-33815655"
        }
      },
      {
        "@type": "ListItem",
        "position": 25,
        "item": {
          "@type": "NewsArticle",
          "headline": "'Full-circle' moment as old Southport restaurant to change for good",
          "url": "https://www.liverpoolecho.co.uk/whats-on/whats-on-news/full-circle-moment-old-southport-33816180"
        }
      },
      {
        "@type": "ListItem",
        "position": 26,
        "item": {
          "@type": "NewsArticle",
          "headline": "Shoppers race to nab 'addictive' YSL perfume at half price",
          "url": "https://www.liverpoolecho.co.uk/whats-on/shopping/shoppers-race-nab-addictive-ysl-33811973"
        }
      },
      {
        "@type": "ListItem",
        "position": 27,
        "item": {
          "@type": "NewsArticle",
          "headline": "Fears 'crazy' new camping rules in Wales could hit pubs and farms",
          "url": "https://www.liverpoolecho.co.uk/whats-on/whats-on-news/fears-crazy-new-camping-rules-33817198"
        }
      },
      {
        "@type": "ListItem",
        "position": 28,
        "item": {
          "@type": "NewsArticle",
          "headline": "We opened in Liverpool because everyone was going to Manchester",
          "url": "https://www.liverpoolecho.co.uk/whats-on/food-drink-news/opened-liverpool-because-everyone-going-33811020"
        }
      },
      {
        "@type": "ListItem",
        "position": 29,
        "item": {
          "@type": "NewsArticle",
          "headline": "Ringo Starr 'amazed it's still there' as he sends special Liverpool message",
          "url": "https://www.liverpoolecho.co.uk/news/showbiz-news/ringo-starr-amazed-its-still-33812309"
        }
      },
      {
        "@type": "ListItem",
        "position": 30,
        "item": {
          "@type": "NewsArticle",
          "headline": "Cunard four Queens celebration in Liverpool date confirmed",
          "url": "https://www.liverpoolecho.co.uk/whats-on/whats-on-news/cunard-four-queens-celebration-liverpool-33817265"
        }
      },
      {
        "@type": "ListItem",
        "position": 31,
        "item": {
          "@type": "NewsArticle",
          "headline": "Why Liverpool are backing Arne Slot to lead them into next season after 'noisy' campaign",
          "url": "https://www.liverpoolecho.co.uk/sport/football/football-news/liverpool-backing-arne-slot-lead-33819391"
        }
      },
      {
        "@type": "ListItem",
        "position": 32,
        "item": {
          "@type": "NewsArticle",
          "headline": "Jamie Carragher explains three transfers Liverpool need as challenge laid down to £241m duo",
          "url": "https://www.liverpoolecho.co.uk/sport/football/football-news/jamie-carragher-explains-three-transfers-33814423"
        }
      },
      {
        "@type": "ListItem",
        "position": 33,
        "item": {
          "@type": "NewsArticle",
          "headline": "Virgil van Dijk sets new Liverpool challenge as legendary pair close in on Reds exits",
          "url": "https://www.liverpoolecho.co.uk/sport/football/football-news/virgil-van-dijk-sets-new-33815996"
        }
      },
      {
        "@type": "ListItem",
        "position": 34,
        "item": {
          "@type": "NewsArticle",
          "headline": "Liverpool have clear Champions League warning they now cannot ignore",
          "url": "https://www.liverpoolecho.co.uk/sport/football/football-news/liverpool-clear-champions-league-warning-33810336"
        }
      },
      {
        "@type": "ListItem",
        "position": 35,
        "item": {
          "@type": "NewsArticle",
          "headline": "How Liverpool should approach Anthony Gordon transfer as £75m option presents itself",
          "url": "https://www.liverpoolecho.co.uk/sport/football/football-news/how-liverpool-should-approach-anthony-33812670"
        }
      },
      {
        "@type": "ListItem",
        "position": 36,
        "item": {
          "@type": "NewsArticle",
          "headline": "David Moyes snapped back at foul-mouthed taunt - 'Do you know what I’d have done to beat Liverpool'",
          "url": "https://www.liverpoolecho.co.uk/sport/football/football-news/david-moyes-snapped-back-foul-33811949"
        }
      },
      {
        "@type": "ListItem",
        "position": 37,
        "item": {
          "@type": "NewsArticle",
          "headline": "Mixed feelings for Everton supporters as Leicester hit League One three years after sliding doors moment",
          "url": "https://www.liverpoolecho.co.uk/sport/football/football-news/mixed-feelings-everton-supporters-leicester-33815849"
        }
      },
      {
        "@type": "ListItem",
        "position": 38,
        "item": {
          "@type": "NewsArticle",
          "headline": "Everton need to approach the Merseyside derby with a new attitude because this one doesn't work",
          "url": "https://www.liverpoolecho.co.uk/sport/football/football-news/everton-need-approach-merseyside-derby-33810458"
        }
      },
      {
        "@type": "ListItem",
        "position": 39,
        "item": {
          "@type": "NewsArticle",
          "headline": "Tottenham Hotspur heartbreak paves way for first Everton summer signing",
          "url": "https://www.liverpoolecho.co.uk/sport/football/football-news/tottenham-hotspur-heartbreak-paves-way-33810833"
        }
      },
      {
        "@type": "ListItem",
        "position": 40,
        "item": {
          "@type": "NewsArticle",
          "headline": "Jarrad Branthwaite injury latest after Everton star left in tears and on crutches",
          "url": "https://www.liverpoolecho.co.uk/sport/football/football-news/jarrad-branthwaite-injury-latest-after-33812423"
        }
      },
      {
        "@type": "ListItem",
        "position": 41,
        "item": {
          "@type": "NewsArticle",
          "headline": "M&S shoppers praise 'pretty' £30 tea dress that's 'so flattering'",
          "url": "https://www.liverpoolecho.co.uk/whats-on/shopping/ms-shoppers-praise-pretty-30-33818347"
        }
      },
      {
        "@type": "ListItem",
        "position": 42,
        "item": {
          "@type": "NewsArticle",
          "headline": "Aldi's £12 'Marrakesh' outdoor light creates a 'beautiful glow'",
          "url": "https://www.liverpoolecho.co.uk/whats-on/shopping/aldis-12-marrakesh-outdoor-light-33818691"
        }
      },
      {
        "@type": "ListItem",
        "position": 43,
        "item": {
          "@type": "NewsArticle",
          "headline": "Best-selling Korean 'pore-blurring' pads with 21,000 reviews drop to £12",
          "url": "https://www.liverpoolecho.co.uk/whats-on/shopping/best-selling-korean-pore-blurring-33817749"
        }
      },
      {
        "@type": "ListItem",
        "position": 44,
        "item": {
          "@type": "NewsArticle",
          "headline": "'Lovely' Next linen top from £19 is 'light and breezy' for sunny days",
          "url": "https://www.liverpoolecho.co.uk/whats-on/shopping/lovely-next-linen-top-19-33818470"
        }
      },
      {
        "@type": "ListItem",
        "position": 45,
        "item": {
          "@type": "NewsArticle",
          "headline": "Storage Wars star dies as devastated fans mourn TV legend",
          "url": "https://www.liverpoolecho.co.uk/news/storage-wars-star-dies-aged-33820932"
        }
      },
      {
        "@type": "ListItem",
        "position": 46,
        "item": {
          "@type": "NewsArticle",
          "headline": "Johnny Vegas shares heartfelt tribute to 'my other mum' as Benidorm star dies aged 89",
          "url": "https://www.liverpoolecho.co.uk/news/showbiz-news/johnny-vegas-shares-heartfelt-tribute-33820006"
        }
      },
      {
        "@type": "ListItem",
        "position": 47,
        "item": {
          "@type": "NewsArticle",
          "headline": "I'm A Celeb's Adam Thomas 'needed therapy' as he shares emotional message to co-stars",
          "url": "https://www.liverpoolecho.co.uk/news/showbiz-news/im-celebs-adam-thomas-needed-33819014"
        }
      },
      {
        "@type": "ListItem",
        "position": 48,
        "item": {
          "@type": "NewsArticle",
          "headline": "ITV Coronation Street star let slip show 'exit' live on This Morning",
          "url": "https://www.liverpoolecho.co.uk/news/tv/itv-coronation-street-star-slip-33818001"
        }
      },
      {
        "@type": "ListItem",
        "position": 49,
        "item": {
          "@type": "NewsArticle",
          "headline": "Tony Maudsley shares emotional tribute to 'Benidorm Queen' after co-star's death",
          "url": "https://www.liverpoolecho.co.uk/news/showbiz-news/tony-maudsley-shares-emotional-tribute-33819133"
        }
      },
      {
        "@type": "ListItem",
        "position": 50,
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