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Infrastructure

· 9 checks — DNS, redirects, IPv6, crawlability, URL variants, and domain intelligence rolled into one auditable list.
SCORE
90
GRADE
A
FIX
0
REVIEW
2
PASS
7
INFO
0
Probed from Madrid, Spain
200 OK
Checks
9
7 PASS 2 REVIEW
C
IPv6 Readiness
Action
No IPv6 support
REVIEW
No IPv6 support
Info::
No IPv6 (AAAA) records found
IPv6 support is increasingly important for global accessibility. About 40% of internet users have IPv6 connectivity.
No IPv6 Support
About 40% of internet users have IPv6. Consider adding AAAA records.

IPv6 support is increasingly important for global accessibility. About 40% of internet users have IPv6 connectivity.

Why this matters

No AAAA records — same impact as 'no IPv6 (AAAA) records'; IPv6-preferring clients pay extra latency falling back to IPv4.

Source: Google IPv6 stats

B
TLS Certificate Expiry & Recommendations
86 days until leaf cert expires — 5 issues to address
REVIEW

Certificate validity

86
days left
0d 30d 60d 90d+

Recommended actions

  • Extend HSTS max-age to at least 31536000 (1 year) to meet the preload list criteria
  • Add includeSubDomains to the HSTS directive
  • Add the preload directive and submit to hstspreload.org once max-age + includeSubDomains are in place
  • Enable DNSSEC on your domain for DNS spoofing protection
  • Enable OCSP stapling on your TLS server to remove a CA roundtrip and protect user privacy
A+
DNS Records
1 A records, 34 ms lookup
PASS
1 A records, 34 ms lookup
Info::
Resolves to 1 IPv4 address(es)
Got: 23.227.38.65
Info::
Single A record — no DNS redundancy
Multiple A records provide failover if one server goes down.
Info::
No IPv6 (AAAA) records
Info::
6 nameserver(s) configured
Got: a9-66.akam.net, a1-1.akam.net, a7-65.akam.net, a20-67.akam.net, a26-64.akam.net, a18-66.akam.net
Info::
1 mail exchanger(s) configured
Info::
CAA records not checked
CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.
Info::
SPF record present in TXT
Info::
DNS resolution time: 34 ms
Got: 34 ms
A23.227.38.65
AAAA—
CNAME—
NSa9-66.akam.net, a1-1.akam.net, a7-65.akam.net, a20-67.akam.net, a26-64.akam.net, a18-66.akam.net
MX
0 fentybeauty-com.mail.protection.outlook.com
TXT
google-site-verification=50BruCrMdFCOdLr4T8VYePuF1XHIAWtZ8bVWN3L08Ew
SPF v=spf1 ip4:74.218.38.0/24 include:em6913.customerfields.com include:shops.shopif...
CAALookup not available with standard resolver
Resolved in 34 ms

Multiple A records provide failover if one server goes down.

Why this matters

Single A record means a single point of failure — if that IP goes down, your site is unreachable until DNS TTL expires.

Learn more ▾

Add multiple A records for round-robin failover, or use a managed DNS provider with health-checked failover (Route 53, Cloudflare, NS1). Short TTL (60-300s) lets clients recover faster on outages.

Source: SRE practice / DNS architecture

CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.

Why this matters

Informational: CAA (Certification Authority Authorization) records weren't checked in this scan.

A+
Redirect Chain
No redirects — direct access
PASS
No redirects — direct access
Info::
No redirects — direct access
Got: https://fentybeauty.com

https://fentybeauty.com

173 ms · HTTP/1.1 FINAL

#URLStatusTimeProtocolServer
1https://fentybeauty.com200173 msHTTP/1.1cloudflare
A+
Crawlability
robots.txt present, sitemap with 760 URLs
PASS
robots.txt present, sitemap with 760 URLs
Info::
robots.txt is present
Got: 10240 bytes
Info::
sitemap.xml is present
Info::
sitemap.xml is valid XML
Info::
sitemap.xml contains 760 entries
Info::
Sitemap index with 760 child sitemaps
Info::
robots.txt references sitemap
robots.txt 200 OK
Size 10240 B Sitemaps referenced 3 User-agents Grok, MJ12bot, ChatGPT-User, Meta-ExternalAgent, BingSearch, Googlebot-image, Storebot-Google, CCBot, YouBot, bingbot, GPTBot, Claude-User, Claude-SearchBot, PerplexityBot, Google-Extended, cohere-ai, OAI-SearchBot, Applebot, Bytespider, *, adsbot-google, Nutch, AhrefsBot, OpenAI-Operator, AhrefsSiteAudit, Pinterest, DeepSeek, anthropic-ai, Amazonbot, Googlebot, ClaudeBot, Claude-Web, FacebookBot Blocking No — crawling allowed
# we use Shopify as our ecommerce platform

# Google Support Required Format
User-agent: Googlebot
Disallow:
Disallow: /*.atom

User-agent: Googlebot-image
Disallow:
Disallow: /*.atom


User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /34134589485/checkouts
Disallow: /34134589485/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote

  # Custom rule to disallow indexing URLs with the "yoReviewsPage" parameter
  Disallow: /*yoReviewsPage=

  # Disallow all .atom feeds sitewide
  Disallow: /*.atom


  


  
Sitemap: https://fentybeauty.com/sitemap.xml

User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /34134589485/checkouts
Disallow: /34134589485/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote

  # Custom rule to disallow indexing URLs with the "yoReviewsPage" parameter
  Disallow: /*yoReviewsPage=

  # Disallow all .atom feeds sitewide
  Disallow: /*.atom


  


  

User-agent: Nutch
Disallow: /

  # Custom rule to disallow indexing URLs with the "yoReviewsPage" parameter
  Disallow: /*yoReviewsPage=

  # Disallow all .atom feeds sitewide
  Disallow: /*.atom


  


  

User-agent: AhrefsBot

Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /34134589485/checkouts
Disallow: /34134589485/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote

  # Custom rule to disallow indexing URLs with the "yoReviewsPage" parameter
  Disallow: /*yoReviewsPage=

  # Disallow all .atom feeds sitewide
  Disallow: /*.atom


  


  
Sitemap: https://fentybeauty.com/sitemap.xml

User-agent: AhrefsSiteAudit

Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /34134589485/checkouts
Disallow: /34134589485/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote

  # Custom rule to disallow indexing URLs with the "yoReviewsPage" parameter
  Disallow: /*yoReviewsPage=

  # Disallow all .atom feeds sitewide
  Disallow: /*.atom


  


  
Sitemap: https://fentybeauty.com/sitemap.xml

User-agent: MJ12bot


  # Custom rule to disallow indexing URLs with the "yoReviewsPage" parameter
  Disallow: /*yoReviewsPage=

  # Disallow all .atom feeds sitewide
  Disallow: /*.atom


  


  

User-agent: Pinterest


  # Custom rule to disallow indexing URLs with the "yoReviewsPage" parameter
  Disallow: /*yoReviewsPage=

  # Disallow all .atom feeds sitewide
  Disallow: /*.atom


  


  


# Override Shopify's default crawl-delay rules - Google no longer recognizes crawl-delay
User-agent: AhrefsBot
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /*.atom

User-agent: AhrefsSiteAudit
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /*.atom

User-agent: MJ12bot
Allow: /

User-agent: Pinterest
Allow: /

# ----------------------------------------
# Explicit AI bot allow directives (with Shopify restrictions preserved)
# ----------------------------------------

User-agent: GPTBot
User-agent: ChatGPT-User
User-agent: OAI-SearchBot
User-agent: OpenAI-Operator
User-agent: ClaudeBot
User-agent: Claude-User
User-agent: Claude-SearchBot
User-agent: Claude-Web
User-agent: PerplexityBot
User-agent: Google-Extended
User-agent: Storebot-Google
User-agent: Applebot
User-agent: CCBot
User-agent: FacebookBot
User-agent: Meta-ExternalAgent
User-agent: YouBot
User-agent: DeepSeek
User-agent: Bytespider
User-agent: bingbot
User-agent: BingSearch
User-agent: Grok
User-agent: anthropic-ai
User-agent: cohere-ai
User-agent: Amazonbot

Allow: /

Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /34134589485/checkouts
Disallow: /34134589485/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disa
sitemap.xml 200 OK
Type Sitemap Index URLs 760 entries Valid XML Yes
Child Sitemaps:
A+
URL Variants
www/non-www, trailing slash, HTTP→HTTPS
PASS
www/non-www, trailing slash, HTTP→HTTPS
Info::
www/non-www redirect configured correctly (preferred: non-www)
Info::
HTTP correctly 301-redirects to HTTPS

www / non-www

301https://www.fentybeauty.com/
200https://fentybeauty.com/

Preferred variant: non-www

HTTP → HTTPS

301http://fentybeauty.com/ → https://fentybeauty.com/

Consistent

A
Domain Intelligence
fentybeauty.com — via GoDaddy.com, LLC, 11 years, 11 months old, hosted on Cloudflare
PASS
fentybeauty.com — via GoDaddy.com, LLC, 11 years, 11 months old, hosted on Cloudflare
Warning::
Domain expires in 78 days
Consider enabling auto-renewal to prevent accidental expiration.
Got: Expires Jun 25, 2026
Info::
DNSSEC is not enabled
DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.
Info::
Registrar: GoDaddy.com, LLC
Info::
Hosting: Cloudflare
Got: AS13335
Domain expiry

29 days

June 25, 2026

SSL certificate

86 days

Issued by Let's Encrypt

Domain age

11 years, 11 months

Registered June 25, 2014

DNSSEC

Not enabled

Protects against DNS spoofing

Hosting

Cloudflare

ASN AS13335

23.227.38.65

Registrar

GoDaddy.com, LLC

Lock status unknown 6 NS records
Expiry timeline
Today
+1 year
Domain expiry SSL expiry Danger zone (≤30 days)
Recommended actions
  • Renew the domain or enable auto-renewal to prevent accidental expiry
  • Enable DNSSEC to protect visitors from DNS spoofing
Registrar GoDaddy.com, LLC
Created June 25, 2014 (11 years, 11 months ago)
Expires June 25, 2026 (2 months)
Last Updated June 26, 2025
Name Servers a1-1.akam.net, a18-66.akam.net, a20-67.akam.net, a26-64.akam.net, a7-65.akam.net, a9-66.akam.net
DNSSEC Not enabled
Hosting
IP Address 23.227.38.65
ASN AS13335 (CLOUDFLARENET - Cloudflare, Inc., US)
Provider Cloudflare
Data source: rdap (0.3s)

Consider enabling auto-renewal to prevent accidental expiration.

Why this matters

Domain expiry approaching — renew immediately and ensure auto-renew + alerting are configured.

Source: ICANN renewal policy

DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.

Why this matters

Without DNSSEC, an attacker who can poison your DNS can hijack your domain — and SSL certs alone don't stop them.

Learn more ▾

DNSSEC adds cryptographic signatures to DNS records, preventing forged responses from poisoning resolver caches. Without it, an attacker who controls the network path can redirect your domain to a malicious server before any HTTPS handshake happens. Most modern registrars (Cloudflare, Google Domains, Route 53) enable it with one toggle.

Source: ICANN / RFC 4033

A+
HTTP Probe Timing
Total 246 ms — DNS, TCP, TLS, TTFB, content transfer breakdown
PASS
DNS Lookup DNS Lookup — time to resolve the domain name to an IP address.
21 ms
TCP Connect TCP Connect — time to establish a TCP connection to the server.
17 ms
TLS Handshake TLS Handshake — time to complete the HTTPS encryption handshake.
22 ms
Time to First Byte Time to First Byte — how long the server takes to respond with the first byte of data.
186 ms
Total Time Total request time from DNS lookup through full response.
247 ms

Connection waterfall

DNS Lookup 21 ms TCP Connect 17 ms TLS Handshake 22 ms Server Processing 126 ms Content Transfer 61 ms
A
CDN & Delivery
Cloudflare (DYNAMIC)
PASS
Cloudflare (DYNAMIC)
Info::
Site is served via Cloudflare CDN (edge: CDG)
Got: cf-ray: 9e8fcd3dece9b8c3-CDG
Info::
CDN cache status: DYNAMIC
CDN Detected: Cloudflare
Provider Cloudflare Cache Status DYNAMIC Evidence cf-ray: 9e8fcd3dece9b8c3-CDG
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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