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https://fincantieri.com

SEO

· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
2
PASS
11
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
14
11 PASS 2 REVIEW
B
Meta Tags
Title: 23 chars
REVIEW
Title: 23 chars
Info::
Page title is set
Got: Fincantieri | Home Page
Warning::
Title is only 23 characters — consider expanding
Warning::
Meta description is 464 characters — truncated on all platforms (320 char SERP cap)
Google truncates meta descriptions around 320 chars on desktop and 160 on mobile. Your full description never reaches the user.
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Fincantieri | Home Page"

23 characters Too short
Title: Fincantieri | Home Page
H1: FINCANTIERIIS A GLOBAL GROUP
Match: Very different
Robots: Indexable (no restrictions)

Google truncates meta descriptions around 320 chars on desktop and 160 on mobile. Your full description never reaches the user.

Why this matters

Description exceeds the 320-char desktop SERP cap. The full text never reaches the user.

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

C
Sitemap Freshness
Action
Sitemap exists but no <lastmod> entries
REVIEW
Sitemap exists but no <lastmod> entries
Info::
Sitemap has no <lastmod> entries
Without lastmod, Google can't tell which URLs have changed since the last crawl -- it falls back to crawling everything periodically. Adding lastmod (date or ISO 8601 timestamp) on each <url> entry signals freshness so the crawler prioritizes recently-modified pages.
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.fincantieri.com/en
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://fincantieri.com Canonical https://www.fincantieri.com/en Match Self-referencing (correct) Target 200 ✓
A+
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
PASS
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
A+
Content Depth
2341 words, Very Difficult
PASS
2341 words, Very Difficult
Info::
Page has 2341 words — good depth for search engines
Info::
Reading level: Very Difficult (grade 20)
2341 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 20

Text-to-HTML Ratio

6% text 94% HTML

16 KB / 266 KB

A+
Image SEO
146 images, 143 descriptive filenames
PASS
146 images, 143 descriptive filenames
Info::
3 image(s) have hash/generic filenames
Info::
14 image(s) missing alt text — see Accessibility tab
143 descriptive
0 hash-based
3 generic
146 total
FilenameQualityAltIssues
logo_fincantieri_claim_white.pngdescriptive1
logo_fincantieri_claim_white.pngdescriptive1
logo_fincantieri_claim_white.pngdescriptive1
data:,descriptive1
Landing_video_MOBILE_ENG_NEW.pngdescriptive1
Landing_video_DESKTOP_ENG_new.pngdescriptive1
Fincantieri_Video_People_HP_ITA_1920x750.pngdescriptive1
Homepage_BG_loop_ENG_HQ_2.pngdescriptive1
F4_H.264.pnggeneric2
PILASTRO1_H.264.pngdescriptive1
PILASTRO2_H.264.pngdescriptive1
PILASTRO3_H.264.pngdescriptive1
PILASTRO4_H.264.pngdescriptive1
Fincantieri_Future_on_board_opt.pngdescriptive1
x.svggeneric1
Current: x.svg
Suggested: image.svg
x.svggeneric1
Current: x.svg
Suggested: image.svg

See Accessibility tab for detailed alt text quality analysis.

A+
Hreflang URL Quality
No hreflang tags on the page
PASS
No hreflang tags on the page
Info::
No hreflang tags on the page
A+
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
PASS
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts detected
PASS
No sitemap-vs-robots conflicts detected
Info::
Sitemap URLs are not blocked by robots.txt
A+
Sitemap Hygiene
Sitemap structure / size look healthy (15 URLs, 1 KB)
PASS
Sitemap structure / size look healthy (15 URLs, 1 KB)
Info::
Sitemap structure / size look healthy (15 URLs)
A+
Markup Quality
1 markup-quality issue(s) detected
PASS
1 markup-quality issue(s) detected
Info::
1 redundant ARIA role attribute(s) on native semantic element(s)
The W3C "ARIA in HTML" spec calls this its first rule: don't use ARIA when a native HTML element already conveys the semantics. `<button role="button">`, `<a href role="link">`, `<nav role="navigation">`, `<main role="main">` -- the role attribute either does nothing or shadows the native semantic, occasionally breaking assistive-tech behaviors. Remove the redundant role.
A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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