Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

58/100

Site name appears as

Page title	Union of Concerned Scientists
og:site_name	The Union of Concerned Scientists
twitter:site	@UCSUSA
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

162 links checked, 161 healthy, 1 broken

PASS

162 links checked, 161 healthy, 1 broken

161 of 162 links are healthy

Broken link: sms:67369;?&body=SCIENCE

Found in <a href>. Get "sms:67369;?&body=SCIENCE": unsupported protocol scheme "sms"

Got: unreachable

162 total 159 healthy 1 broken 2 redirects

Broken Links (1)

Status	URL	Found in	Error
ERR	sms:67369;?&body=SCIENCE	`<a>`	Get "sms:67369;?&body=SCIENCE": unsuppor...

Redirects (2)

URL	Destination	Found in	Hops
https://trkn.us/pixel/conv/ppt=25631;g=p...	https://trkn.us/pixel/conv/ppt=25631;g=p...	`<img>`	0
https://forms.ucsusa.org/contact	https://forms.ucsusa.org/contact	`<a>`	0

200 https://rules.quantcount.com/rules-p-8w7tSVuzV_3NU.js <script>

200 https://ucsusa.org/tm/gtd?id=DC-8188095&cx=c&gtm=4e64k0 <script>

200 https://ucsusa.org/tm/gtd?id=AW-1071979118&cx=c&gtm=4e64k0 <script>

200 https://s.yimg.com/wi/ytc.js <script>

200 https://secure.quantserve.com/quant.js <script>

200 https://connect.facebook.net/signals/config/625465517575530?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://bat.bing.com/bat.js <script>

200 https://ucsusa.org/tm/?id=G-VB9DKE4V36&cx=c&gtm=4e64k0 <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-NB5C4Q&gtg_he... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-NB5C4Q <script>

200 https://ucsusa.org/tm/ <script>

200 https://ucsusa.org/themes/custom/ucstheme/assets/gotham/woff... <link>

200 https://www.ucs.org/ <link>

200 https://ucsusa.org/themes/custom/ucstheme/assets/favicon.ico <link>

200 https://ucsusa.org/sites/default/files/css/css_OtJcwHerXdLJU... <link>

200 https://ucsusa.org/sites/default/files/css/css_CK-LRT_1yKGV3... <link>

200 https://cdn.optimizely.com/js/3747760300.js <script>

200 https://googleads.g.doubleclick.net/pagead/viewthroughconver... <script>

200 https://d1aqhv4sn5kxtx.cloudfront.net/actiontag/at.min.css <link>

200 https://d1aqhv4sn5kxtx.cloudfront.net/actiontag/extra.min.cs... <link>

200 https://js.verygoodvault.com/vgs-collect/2.18.4/vgs-collect.... <script>

200 https://bat.bing.com/p/action/5625923.js <script>

200 https://js.ipredictive.com/adelphic_universal_pixel.js <script>

200 https://a3747760300.cdn.optimizely.com/client_storage/a37477... <iframe>

200 https://ucsusa.org/about <a>

200 https://ucsusa.org/about/accomplishments <a>

200 https://ucsusa.org/about/funding-financials <a>

200 https://ucsusa.org/about/mission-values <a>

200 https://ucsusa.org/about/ways-give <a>

200 https://ucsusa.org/about/history <a>

200 https://ucsusa.org/about/regional-work <a>

200 https://ucsusa.org/about/programs <a>

200 https://ucsusa.org/about/people <a>

200 https://ucsusa.org/about/racial-equity <a>

200 https://ucsusa.org/about/jobs <a>

200 https://ucsusa.org/about/news <a>

200 https://ucsusa.org/take-action <a>

200 https://ucsusa.org/take-action/science-rising <a>

200 https://ucsusa.org/take-action/climate-accountability <a>

200 https://ucsusa.org/take-action/climate-campaign-future <a>

200 https://ucsusa.org/take-action/power-ahead <a>

200 https://ucsusa.org/take-action/transforming-transportation <a>

200 https://ucsusa.org/take-action/preventing-nuclear-war <a>

200 https://ucsusa.org/take-action/healthy-food-and-farms <a>

200 https://ucsusa.org/take-action/healthier-democracy <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:description is long (253 characters)

Descriptions over 200 characters may be truncated in social sharing previews.

Got: 253 chars Expected: 55–200 chars

URL: 253 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars

Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

ucsusa.org

Union of Concerned Scientists

The Union of Concerned Scientists puts rigorous, independent science to work to solve our planet's most pressing problems. Joining with people across the country, we combine technical analysis and effective advocacy to create innovative, practical solut

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (253 chars / 200 max)

twitter:card — summary_large_image
twitter:title — Union of Concerned Scientists
twitter:description — The Union of Concerned Scientists puts rigorous, independent science to work to solve our planet's most pressing prob...
twitter:image — https://www.ucs.org/themes/custom/ucstheme/assets/social-logo.png

Description will be truncated on Twitter/X (253 chars, max 200)
→ Tighten the description to ≤200 characters

UCSUSA.ORG

Union of Concerned Scientists

Preview quality · Facebook A+ · 95/100

Description will be truncated (253 chars / 155 max)

og:title — Union of Concerned Scientists
og:description — The Union of Concerned Scientists puts rigorous, independent science to work to solve our planet's most pressing prob...
og:image — https://www.ucs.org/themes/custom/ucstheme/assets/social-logo.png
og:type — website
og:url — https://www.ucs.org/node/1
og:site_name — The Union of Concerned Scientists

Description will be truncated on Facebook (253 chars, max 155)
→ Tighten og:description to ≤155 characters

Union of Concerned Scientists

ucsusa.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (253 chars / 150 max)

og:title — Union of Concerned Scientists
og:description — The Union of Concerned Scientists puts rigorous, independent science to work to solve our planet's most pressing prob...
og:image — https://www.ucs.org/themes/custom/ucstheme/assets/social-logo.png

Description will be truncated on LinkedIn (253 chars, max 150)
→ Tighten og:description to ≤150 characters

ucsusa.org

Union of Concerned Scientists

Preview quality · Slack A+ · 100/100

og:title — Union of Concerned Scientists
og:description — The Union of Concerned Scientists puts rigorous, independent science to work to solve our planet's most pressing prob...
og:image — https://www.ucs.org/themes/custom/ucstheme/assets/social-logo.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.