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https://st-andrews.ac.uk

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://st-andrews.ac.uk Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more ▾

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

A+
Meta Tags
Title: 68 chars
PASS
Title: 68 chars
Info::
Page title is set
Got: University of St Andrews - Scotland's first university, founded 1413
Info::
Title is 68 characters — may be truncated in search results
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"University of St Andrews - Scotland's first university, founded 1413"

68 characters Will truncate
Title: University of St Andrews - Scotland's first university, founded 1413
H1: Your choice regarding cookies on this site
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Content Depth
1348 words, Difficult
PASS
1348 words, Difficult
Info::
Page has 1348 words — good depth for search engines
Info::
Reading level: Difficult (grade 12)
1348 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 12

Text-to-HTML Ratio

11% text 89% HTML

8 KB / 74 KB

A+
Image SEO
12 images, 12 descriptive filenames
PASS
12 images, 12 descriptive filenames
Info::
All images have descriptive filenames
12 descriptive
0 hash-based
0 generic
12 total
All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Detected schema types

CollegeOrUniversity json-ld
0/0 required

Missing schema opportunities

  • moderate

    LocalBusiness

    Page describes a local business (address element) — add LocalBusiness schema

    Eligible for the local pack and Google Maps results

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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