SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks

3 PASS 3 REVIEW

Canonical URL

Minor issues

REVIEW

Minor issues

No canonical tag found

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

No Canonical URL Set

Page URL https://mts.ru Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more ▾

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

Content Depth

Action

950 words, Very Difficult

REVIEW

950 words, Very Difficult

Page has 950 words of content

Text-to-HTML ratio is 1%

Very low ratio suggests heavy framework overhead or boilerplate.

Reading level: Very Difficult (grade 182)

Good depth

Reading level

Very Easy

Easy

Fairly Easy

Standard

Fairly Difficult

Difficult

Very Difficult

Grade 182

Text-to-HTML Ratio

1% text 99% HTML

12 KB / 995 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

Image SEO

101 images, 13 descriptive filenames

REVIEW

101 images, 13 descriptive filenames

87% of images have non-descriptive filenames

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

71 image(s) missing alt text — see Accessibility tab

13 descriptive

0 hash-based

88 generic

101 total

Filename	Quality	Alt	Issues
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✓	1
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2
.	generic	✗	2

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

Meta Tags

Title: 206 chars

PASS

Title: 206 chars

Page title is set

Got: МТС - связь и экосистема цифровых сервисов - Частным клиентам | Официальный сайт МТС - Москва и Московская область

Title is 206 characters — will be truncated in search results

Title

"МТС - связь и экосистема цифровых сервисов - Частным клиентам | Официальный сайт МТС - Москва и Московская область"

206 characters Will truncate

Robots: Indexable (no restrictions)

A+

Internal Links

187 internal, 97 external

PASS

187 internal, 97 external

187 internal links (66%)

100% of links use descriptive anchor text

Page has 284 links — consider reducing

187 internal / 97 external links

Link Distribution

66% internal (187) 34% external (97)

Anchor Text Quality

284 Descriptive

Most Linked Internal Pages

#	URL	Links
1	/personal/vse-akcii	5
2	/personal/esim	5
3	/personal/vybrat-nomer	4
4	/personal/chistyj-nomer	4
5	/personal/5-g	4
6	/personal/servisy/semejnaya-gruppa	4
7	/personal/servisy/razvlecheniya	4
8	/personal/mobilnaya-svyaz/tarifi/vse-tarifi/mobile	4
9	/personal/pereyti-v-mts	4
10	/about/investoram-i-akcioneram/korporativnoe-upravlenie/raskritie-informacii	4

Top External Domains

Domain	Links
shop.mts.ru	16
c.mts.ru	12
support.mts.ru	11
www.mts.ru	5
static.mts.ru	4
payment.mts.ru	4
t.me	3
partners.mts.ru	3
lk.mts.ru	3
mymts.onelink.me	3

A+

Schema Markup Audit

1 schema types detected

PASS

Rich result eligibility

WebSite Eligible

Sitelinks search box

Detected schema types

WebSite json-ld → Sitelinks search box

2/2 required · 1/1 recommended

Required fields (Google)

name — Required for the sitelinks search box
url — Required to anchor the search box to your domain

Recommended fields

potentialAction — Enables the in-SERP search box

Google's spec for this type

Hreflang

0 hreflang tags

INFO

0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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Learn

SEO

Rich result eligibility

Detected schema types

Required fields (Google)

Recommended fields

Hreflang & Internationalization