Content - https://econsultancy.com BeaverCheck Audit

D

Structured Data

Action

2 JSON-LD block(s) found — issues found that may affect search visibility.

FIX

2 JSON-LD block(s) found — issues found that may affect search visibility.

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Missing required property "url" for WebSite

The "url" property is required for the WebSite schema type.

Missing or invalid @context in block #2

The @context should be "https://schema.org" for search engines to recognize the data.

Got: https://www.schema.org Expected: https://schema.org

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

URL: https://www.schema.org

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

2 properties Valid

Missing required property: name

Missing required property: url

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://econsultancy.com/#/schema/WebSite",
      "url": "https://econsultancy.com/",
      "name": "Econsultancy",
      "inLanguage": "en-GB",
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://econsultancy.com/search/{search_term_string}/"
        },
        "query-input": "required name=search_term_string"
      },
      "publisher": {
        "@id": "https://econsultancy.com/#/schema/Organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://econsultancy.com/",
      "url": "https://econsultancy.com/",
      "name": "Econsultancy &#x2d; learning for growth",
      "description": "Digital skills training made for your business: interactive, effective and informed by experts.",
      "inLanguage": "en-GB",
      "isPartOf": {
        "@id": "https://econsultancy.com/#/schema/WebSite"
      },
      "breadcrumb": {
        "@type": "BreadcrumbList",
        "@id": "https://econsultancy.com/#/schema/BreadcrumbList",
        "itemListElement": {
          "@type": "ListItem",
          "position": 1,
          "name": "Econsultancy"
        }
      },
      "about": {
        "@id": "https://econsultancy.com/#/schema/Organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://econsultancy.com/#/schema/Organization",
      "name": "Econsultancy",
      "url": "https://econsultancy.com/"
    }
  ]
}

Block 2 : WebSite

5 properties Valid

Missing or invalid @context

{
  "@context": "https://www.schema.org",
  "@type": "WebSite",
  "name": "Econsultancy",
  "description": "Econsultancy's mission is to help our customers achieve excellence in digital business, marketing and ecommerce through research, training and events",
  "url": "https://econsultancy.com/"
}

D

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

44/100

Site name appears as

Page title	learning for growth
og:site_name	Econsultancy
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

Brand name differs across channels — users see inconsistent identity
No social share image — shared links render as bare URLs
og:image missing
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C

Links

Action

128 links checked, 122 healthy, 6 broken

REVIEW

128 links checked, 122 healthy, 6 broken

122 of 128 links are healthy

Broken link: https://www.googletagservices.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://securepubads.g.doubleclick.net

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://js-eu1.hs-scripts.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://aka-cdn.adtech.de/dt/common/DAC.js

Found in <script src>. Get "https://aka-cdn.adtech.de/dt/common/DAC.js": resolve aka-cdn.adtech.de: lookup aka-cdn.adtech.de: no such host

Got: unreachable

Broken link: https://econsultancy.com/standfirst/xmlrpc.php?rsd

Found in <link href>. Returns HTTP 403.

Got: HTTP 403

Broken link: https://www.linkedin.com/company/econsultancy

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

128 total 120 healthy 6 broken 2 redirects

Broken Links (6)

Status	URL	Found in	Error
404	https://www.googletagservices.com	`<link>`	Not Found
404	https://securepubads.g.doubleclick.net	`<link>`	Not Found
404	https://js-eu1.hs-scripts.com	`<link>`	Not Found
ERR	https://aka-cdn.adtech.de/dt/common/DAC.js	`<script>`	Get "https://aka-cdn.adtech.de/dt/common...
403	https://econsultancy.com/standfirst/xmlrpc.php?rsd	`<link>`	Forbidden
999	https://www.linkedin.com/company/econsultancy	`<a>`	HTTP 999

Redirects (2)

URL	Destination	Found in	Hops
https://experience.tinypass.com	https://experience.tinypass.com	`<link>`	0
https://econsultancy.com/expertise-ecomm...	https://econsultancy.com/expertise-ecomm...	`<a>`	0

200 https://js-eu1.hs-scripts.com/146389171.js <script>

200 https://cdn.cxense.com/cx.js <script>

200 https://id.tinypass.com/id/api/v1/identity/token/verify?brow... <script>

200 https://gmpg.org/xfn/11 <link>

200 https://cdn.cxense.com/cx.cce.js <script>

200 https://cdn.tinypass.com/api/tinypass.min.js <script>

200 https://js-eu1.hs-analytics.net/analytics/1776892500000/1463... <script>

200 https://js-eu1.hs-banner.com/v2/146389171/banner.js <script>

200 https://www.youtube.com/s/player/8456c9de/www-widgetapi.vfls... <script>

200 https://www.youtube.com/iframe_api <script>

200 https://assets.adobedtm.com/5c58cf5bd44b/945a12bb99db/launch... <script>

200 https://assets.adobedtm.com/extensions/EP171e731c9ba34f1c950... <script>

200 https://cm.g.doubleclick.net <link>

200 https://econsultancy.com/ <link>

200 https://econsultancy.com/page/2/ <link>

200 https://cdnjs.cloudflare.com <link>

200 https://econsultancy.com/feed/ <link>

200 https://econsultancy.com/comments/feed/ <link>

200 https://econsultancy.com/standfirst/wp-includes/css/dist/blo... <link>

200 https://econsultancy.com/content/mu-plugins/help/assets/styl... <link>

200 https://econsultancy.com/content/mu-plugins/elasticpress/dis... <link>

200 https://econsultancy.com/content/plugins/centaur-docebo/css/... <link>

200 https://econsultancy.com/content/plugins/centaur-plugins/css... <link>

200 https://econsultancy.com/content/themes/econsultancy.com/css... <link>

200 https://econsultancy.com/content/plugins/plugin-digitaldata-... <script>

200 https://experience.tinypass.com/xbuilder/experience/load?aid... <script>

200 https://econsultancy.com/content/plugins/centaur-piano/js/ce... <script>

200 https://econsultancy.com/content/mu-plugins/help/assets/scri... <script>

200 https://econsultancy.com/standfirst/wp-includes/js/jquery/jq... <script>

200 https://econsultancy.com/wp-json/ <link>

200 https://use.typekit.net/sqe4tlt.js <script>

200 https://econsultancy.com/content/themes/econsultancy.com/ima... <link>

200 https://econsultancy.com <a>

200 https://econsultancy.com/content/themes/econsultancy.com/ima... <img>

200 https://econsultancy.com/econsultancy-training/ <a>

200 https://econsultancy.com/custom-training-solutions/ <a>

200 https://econsultancy.com/ready-to-go-learning/ <a>

200 https://econsultancy.com/capability-frameworks/ <a>

200 https://econsultancy.com/skills-gap-discovery/ <a>

200 https://econsultancy.com/fast-track-to-genai-in-marketing/ <a>

B

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

econsultancy.com

Econsultancy - learning for growth

Digital skills training made for your business: interactive, effective and informed by experts.

Preview quality · Twitter/X C · 65/100

twitter:card — summary_large_image
twitter:title — Econsultancy - learning for growth
twitter:description — Digital skills training made for your business: interactive, effective and informed by experts.
twitter:image — Add twitter:image — preview card without an image looks broken

No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

ECONSULTANCY.COM

Econsultancy - learning for growth

Digital skills training made for your business: interactive, effective and informed by experts.

Preview quality · Facebook C · 65/100

og:title — Econsultancy - learning for growth
og:description — Digital skills training made for your business: interactive, effective and informed by experts.
og:image — Add og:image — preview card without an image looks broken
og:type — website
og:url — https://econsultancy.com/
og:site_name — Econsultancy

No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

Econsultancy - learning for growth

econsultancy.com

Preview quality · LinkedIn C · 65/100

og:title — Econsultancy - learning for growth
og:description — Digital skills training made for your business: interactive, effective and informed by experts.
og:image — Add og:image — preview card without an image looks broken

No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

econsultancy.com

Econsultancy - learning for growth

Digital skills training made for your business: interactive, effective and informed by experts.

Preview quality · Slack B · 80/100

og:title — Econsultancy - learning for growth
og:description — Digital skills training made for your business: interactive, effective and informed by experts.
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 68/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS