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Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
54
GRADE
F
FIX
6
REVIEW
3
PASS
4
INFO
0
Checks
13
4 PASS 3 REVIEW 6 FIX
D
Landmark Structure
Action
No landmarks
FIX
No landmarks
Critical::
No <main> landmark found
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Warning::
No <nav> landmark found
Info::
No banner (header) landmark
Info::
No contentinfo (footer) landmark
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

No landmarks detected

Screen reader users have no way to navigate by region.

Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.

Why this matters

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Learn more

The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.

Source: WAI-ARIA / WCAG 2.4.1

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

F
Favicon & Branding
Action
No icons detected
FIX
No icons detected
Warning::
No favicon.ico at site root
Some older browsers, bookmark tools, and RSS readers look for /favicon.ico. Add one as a fallback.
Info::
No apple-touch-icon detected
iOS devices use this when users add your site to their home screen. Add <link rel='apple-touch-icon' sizes='180x180' href='/apple-touch-icon.png'>.
Critical::
No favicon or icon links detected
Your site will show the browser's generic page icon in tabs, bookmarks, and home screens.
favicon.ico Missing
PNG Icons Missing
Apple Touch Missing
SVG Favicon Missing
Manifest Icons Missing
Multiple Sizes Missing
D
Web Manifest
Action
Not found
FIX
Not found
Info::
No web manifest found
No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

D
Dark Mode Support
Action
No dark mode signals
FIX
No dark mode signals
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModeNo Dark Mode Detected
color-scheme meta Not set Dark theme-color Not set CSS indicators Not detected

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found Inline @media print Not detected
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
0 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
B
Heading Hierarchy
No headings
REVIEW
No headings
Warning::
No headings found
Headings (H1-H6) create the document outline for screen reader navigation.

No headings found

Headings create the document outline for screen reader navigation.

Headings (H1-H6) create the document outline for screen reader navigation.

Why this matters

A page with zero headings is unnavigable by assistive tech and reads as one undifferentiated wall of text.

Learn more

Screen reader users navigate by jumping between H1-H6 elements. A page with no headings has no skip targets — users have to read every word linearly. Adding a heading hierarchy (one H1, then H2 sections, optional H3 subsections) makes the page skimmable for both AT and human readers.

Source: WCAG 1.3.1 / W3C WAI

C
404 Error Page
Action
Could not test
REVIEW
Could not test
Info::
404 page could not be tested
The 404 page check encountered an error. This may be due to a timeout or network issue.

404 page quality check not available.

C
Lighthouse Accessibility Audits
Action
Score 73/100 — 9 failing, 24 passed
REVIEW
73

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#toggle-ticker > a.standard-ticker-container > label.switch > input div#toggle-ticker > a.standard-ticker-container > label.switch > input

When an element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. Learn how to make command elements more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container div.oct-teaser__calls-to-action > a.oct-link > div.oct-button__content > div.oct-ripple-container
form.oct-signup__form > button.oct-button > div.oct-button__content > div.oct-ripple-container form.oct-signup__form > button.oct-button > div.oct-button__content > div.oct-ripple-container

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Navigation

A value greater than 0 implies an explicit navigation ordering. Although technically valid, this often creates frustrating experiences for users who rely on assistive technologies. Learn more about the `tabindex` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Boots Logo div#header > div#estore_header_top_row > div#logo > a

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
shopping with us div.row > div.acol12 > div.footer-section > h3.mobile_show

These are opportunities to improve keyboard navigation in your application.

Names and labels

Labels ensure that form controls are announced properly by assistive technologies, like screen readers. Learn more about form element labels.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#toggle-ticker > a.standard-ticker-container > label.switch > input div#toggle-ticker > a.standard-ticker-container > label.switch > input

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#header_link_container > ul#omniPresentLinksBar > li#mobileLink_search > a div#header_link_container > ul#omniPresentLinksBar > li#mobileLink_search > a
div#estore_footer > div#estore_partnerSitesLogo > div > a div#estore_footer > div#estore_partnerSitesLogo > div > a

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Failing Elements
head > meta head > meta

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
SHOP NOW div.oct-teaser__contents > div.oct-teaser__contents-panel > div.oct-teaser__calls-to-action > a.oct-link
SHOP NOW div.oct-teaser__contents > div.oct-teaser__contents-panel > div.oct-teaser__calls-to-action > a.oct-link
SHOP NOW div.oct-teaser__contents > div.oct-teaser__contents-panel > div.oct-teaser__calls-to-action > a.oct-link
div.oct-teaser__contents-panel > div.oct-teaser__contents-panel--main-content > div.oct-teaser__calls-to-action > a.oct-link div.oct-teaser__contents-panel > div.oct-teaser__contents-panel--main-content > div.oct-teaser__calls-to-action > a.oct-link
SHOP NOW div.oct-teaser__contents > div.oct-teaser__contents-panel > div.oct-teaser__calls-to-action > a.oct-link
SHOP NOW div.oct-teaser__contents > div.oct-teaser__contents-panel > div.oct-teaser__calls-to-action > a.oct-link
SHOP NOW div.oct-teaser__contents > div.oct-teaser__contents-panel > div.oct-teaser__calls-to-action > a.oct-link
SHOP NOW div.oct-teaser__contents > div.oct-teaser__contents-panel > div.oct-teaser__calls-to-action > a.oct-link
SHOP NOW div.oct-teaser__contents > div.oct-teaser__contents-panel > div.oct-teaser__calls-to-action > a.oct-link
FIND OUT MORE div.oct-teaser__contents > div.oct-teaser__contents-panel > div.oct-teaser__calls-to-action > a.oct-link
SHOP NOW div.oct-teaser__contents > div.oct-teaser__contents-panel > div.oct-teaser__calls-to-action > a.oct-link
SHOP NOW div.oct-teaser__contents > div.oct-teaser__contents-panel > div.oct-teaser__calls-to-action > a.oct-link
SHOP NOW div.oct-teaser__contents > div.oct-teaser__contents-panel > div.oct-teaser__calls-to-action > a.oct-link
SHOP NOW div.oct-teaser__contents > div.oct-teaser__contents-panel > div.oct-teaser__calls-to-action > a.oct-link
SIGN UP div.oct-signup__container > div > form.oct-signup__form > button.oct-button

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
No7 Prime Forever takeover div.oct-grid__cell > div.oct-htmlSlot > div#toggle-ticker > a.standard-ticker-container
Prepare for summer with hayfever relief, sun lotion, insect repellent & more. A… div.oct-grid > div.oct-grid__row > div.oct-grid__cell > div.oct-ticker-banner
Discover Remington Balder collection, designed for clean shaves, defined edges … div.oct-grid > div.oct-grid__row > div.oct-grid__cell > div.oct-ticker-banner
Book your travel vaccinations online today with the Travel Vaccinations & Healt… div.oct-grid > div.oct-grid__row > div.oct-grid__cell > div.oct-ticker-banner
Make more room for NEW beauty offers, available exclusively in the Boots app D… div.oct-grid > div.oct-grid__row > div.oct-grid__cell > div.oct-ticker-banner
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<frame>` or `<iframe>` elements have a title
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Document has a main landmark.
Deprecated ARIA roles were not used
Uses ARIA roles only on compatible elements
Identical links have the same purpose.
`[accesskey]` values are unique
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Image elements do not have `[alt]` attributes that are redundant text.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
A+
Alt Text Quality
No images
PASS
No images
Info::
No images on this page
No images on this page.
A+
Form Accessibility
No form controls
PASS
No form controls
Info::
No form controls on this page
No form controls found.
A+
Color Contrast (Screenshot)
1 text elements analyzed, 0 fail WCAG AA
PASS

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

1 pass
Show all checked elements (1)
ElementRatioRequiredFGBGResult
iframe Request unsuccessful…21.00:14.5:1
#000000
#FFFFFF
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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