Content - https://bbc.com BeaverCheck Audit

D

Open Graph

Action

Open Graph tags need attention — social sharing previews may be incomplete.

FIX

Open Graph tags need attention — social sharing previews may be incomplete.

Missing og:image

The og:image tag provides a preview image for social sharing.

og:title is long (116 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 116 chars Expected: 25–60 chars

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 116 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

bbc.com

BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio

Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and much more.

Preview quality · Twitter/X F · 25/100

Title will be truncated (116 chars / 70 max)

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio
twitter:description — Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and m...
twitter:image — Add twitter:image — preview card without an image looks broken

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Title will be truncated on Twitter/X (116 chars, max 70)
→ Shorten the title to ≤70 characters
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

BBC.COM

BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio

Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and much more.

Preview quality · Facebook F · 15/100

Title will be truncated (116 chars / 60 max)

og:title — BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio
og:description — Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and m...
og:image — Add og:image — preview card without an image looks broken
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Title will be truncated on Facebook (116 chars, max 60)
→ Shorten og:title to ≤60 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio

bbc.com

Preview quality · LinkedIn C · 65/100

og:title — BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio
og:description — Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and m...
og:image — Add og:image — preview card without an image looks broken

No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

bbc.com

BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio

Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and much more.

Preview quality · Slack B · 80/100

og:title — BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio
og:description — Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and m...
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 46/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

F

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

33/100

Site name appears as

Page title	British Broadcasting Corporation
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
No social share image — shared links render as bare URLs
og:image missing
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B

Links

200 links checked, 196 healthy, 4 broken

REVIEW

200 links checked, 196 healthy, 4 broken

196 of 200 links are healthy

Broken link: https://securepubads.g.doubleclick.net

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://pagead2.googlesyndication.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://bbc.gscontxt.net

Found in <link href>. Get "https://bbc.gscontxt.net": context deadline exceeded

Got: unreachable

Broken link: https://api.permutive.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

200 total 195 healthy 4 broken 1 redirects

Broken Links (6)

Status	URL	Found in	Error
404	https://securepubads.g.doubleclick.net	`<link>`	Not Found
404	https://pagead2.googlesyndication.com	`<link>`	Not Found
ERR	https://bbc.gscontxt.net	`<link>`	Get "https://bbc.gscontxt.net": context ...
404	https://api.permutive.com	`<link>`	Not Found
403	https://cdn.permutive.com	`<link>`	Forbidden
403	https://cdn.adsafeprotected.com	`<link>`	Forbidden

Redirects (1)

URL	Destination	Found in	Hops
https://static.adsafeprotected.com	https://static.adsafeprotected.com	`<link>`	0

200 https://static.files.bbci.co.uk/bbcdotcom/web/20260407-09295... <link>

200 https://www.bbc.com <link>

200 https://www.bbc.co.uk <link>

200 https://static.files.bbci.co.uk/bbcdotcom/web/20260407-09295... <link>

200 https://static.files.bbci.co.uk/bbcdotcom/web/20260407-09295... <script>

200 https://static.bbci.co.uk/frameworks/requirejs/0.13.0/shared... <script>

200 https://cdn.optimizely.com/public/4621041136/s/bbcx_prod.js <script>

200 https://cdn.tinypass.com/api/tinypass.min.js <script>

200 https://gn-web-assets.api.bbc.com/ngas/latest/dotcom-bootstr... <script>

200 https://emp.bbci.co.uk/emp/bump-4/bump-4.js <script>

200 https://static.files.bbci.co.uk/bbcdotcom/web/20260407-09295... <script>

200 https://prebid.the-ozone-project.com <link>

200 https://elb.the-ozone-project.com <link>

200 https://cdn.privacy-mgmt.com/unified/wrapperMessagingWithout... <script>

200 https://mybbc-analytics.files.bbci.co.uk/echo-client-js/echo... <script>

200 https://cdn.privacy-mgmt.com/unified/4.40.1/gdpr-tcf.27718c8... <script>

200 https://cdn.privacy-mgmt.com/unified/4.40.1/usnat.f126131361... <script>

200 https://uk-script.dotmetrics.net/Scripts/ncs-script.js?v=362 <script>

200 https://bbc.com/ <a>

200 https://session.bbc.com/session?action=register&userOrigin=B... <a>

200 https://session.bbc.com/session?userOrigin=BBCS_BBC&ptrt=htt... <a>

200 https://bbc.com/news <a>

200 https://bbc.com/sport <a>

200 https://bbc.com/business <a>

200 https://bbc.com/technology <a>

200 https://bbc.com/health <a>

200 https://bbc.com/culture <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage

7 properties Valid

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "description": "Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and much more.",
  "url": "https://www.bbc.com",
  "mainEntityOfPage": "https://www.bbc.com",
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "BBC News",
    "logo": "https://m.files.bbci.co.uk/modules/bbc-morph-news-waf-page-meta/5.3.0/bbc_news_logo.png",
    "publishingPrinciples": "https://www.bbc.co.uk/news/help-41670342",
    "sameAs": [
      "https://www.facebook.com/BBCGlobalFB/",
      "https://twitter.com/bbc",
      "https://www.instagram.com/bbcglobal/",
      "https://www.youtube.com/@BBC_Global"
    ]
  },
  "name": "BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio"
}