Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.qub.ac.uk/home/media/Media,1251281,smxx.jpg

og:title is long (61 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 61 chars Expected: 25–60 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: https://www.qub.ac.uk/home/media/Media,1251281,smxx.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 61 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

qub.ac.uk

Queen's University Belfast: Shaping a Better World since 1845

A prestigious Russell Group UK university, Queen's University Belfast is a leader in innovation and impact, and is ranked 200 in the world (Times Higher Education World University Rankings 2021)

Preview quality · Twitter/X D · 55/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — Queen's University Belfast: Shaping a Better World since 1845
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

QUB.AC.UK

Queen's University Belfast: Shaping a Better World since 1845

A prestigious Russell Group UK university, Queen's University Belfast is a leader in innovation and impact, and is ranked 200 in the world (Times Higher Education World University Rankings 2021)

Preview quality · Facebook B · 75/100

Title will be truncated (61 chars / 60 max)

Description will be truncated (194 chars / 155 max)

og:title — Queen's University Belfast: Shaping a Better World since 1845
og:description — A prestigious Russell Group UK university, Queen's University Belfast is a leader in innovation and impact, and is ra...
og:image — https://www.qub.ac.uk/home/media/Media,1251281,smxx.jpg
og:type — article
og:url — https://www.qub.ac.uk
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Title will be truncated on Facebook (61 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (194 chars, max 155)
→ Tighten og:description to ≤155 characters

Queen's University Belfast: Shaping a Better World since 1845

qub.ac.uk

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (194 chars / 150 max)

og:title — Queen's University Belfast: Shaping a Better World since 1845
og:description — A prestigious Russell Group UK university, Queen's University Belfast is a leader in innovation and impact, and is ra...
og:image — https://www.qub.ac.uk/home/media/Media,1251281,smxx.jpg

Description will be truncated on LinkedIn (194 chars, max 150)
→ Tighten og:description to ≤150 characters

qub.ac.uk

Queen's University Belfast: Shaping a Better World since 1845

A prestigious Russell Group UK university, Queen's University Belfast is a leader in innovation and impact, and is ranked 200 in the world (Times Higher Education World University Rankings 2021)

Preview quality · Slack A+ · 100/100

og:title — Queen's University Belfast: Shaping a Better World since 1845
og:description — A prestigious Russell Group UK university, Queen's University Belfast is a leader in innovation and impact, and is ra...
og:image — https://www.qub.ac.uk/home/media/Media,1251281,smxx.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

55/100

Site name appears as

Page title	Queen's University Belfast: Shaping a Better World since 1845
og:site_name	—
twitter:site	@QUBelfast
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

176 links checked, 175 healthy, 1 broken

PASS

176 links checked, 175 healthy, 1 broken

175 of 176 links are healthy

Broken link: https://www.qub.ac.uk/home/media/Media,1251281,smxx.jpg

Found in <meta og:image>. Returns HTTP 404.

Got: HTTP 404

176 total 175 healthy 1 broken

Broken Links (1)

Status	URL	Found in	Error
404	https://www.qub.ac.uk/home/media/Media,1251281,smx...	`<meta>`	Not Found

200 https://scripts.clarity.ms/0.8.59-beta/clarity.js <script>

200 https://www.clarity.ms/tag/k7wg79mdtk?ref=gtm <script>

200 https://connect.facebook.net/signals/config/1178189999319282... <script>

200 https://connect.facebook.net/signals/config/883094872446312?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-322926377&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-12317060&cx=c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-379784308&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-985273661&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-322927577&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-16685955018&c... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-10909795&cx=c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-322912654&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-315989678&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-10822425455&c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-322858134&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-322858155&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-9XVQX1SE18&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-JQXVPMP76T&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-HCFCENHQBV&cx=... <script>

200 https://www.google-analytics.com/analytics.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-X5QQLCMLDT&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-M9BRBF <script>

200 https://www.googletagmanager.com/gtag/js?id=UA-433405-1 <script>

200 https://www.qub.ac.uk <link>

200 https://qub.ac.uk/home/media/qub-shield-favicon.ico <link>

200 https://qub.ac.uk/home/media/Media,772146,en.png <link>

200 https://qub.ac.uk/home/media/Media,922314,smxx.json <link>

200 https://googleads.g.doubleclick.net/pagead/viewthroughconver... <script>

200 https://qub.ac.uk/ <a>

200 https://www.qub.ac.uk/sites/QUBJobVacancies/ <a>

200 https://www.qub.ac.uk/News/ <a>

200 https://www.qub.ac.uk/events/ <a>

200 https://www.qub.ac.uk/about/Semester-dates/ <a>

200 https://www.qub.ac.uk/directorates/InformationServices/TheLi... <a>

200 https://alumni.qub.ac.uk/make-a-gift-to-queens <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "CollegeOrUniversity" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollegeOrUniversity

2 properties Valid

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollegeOrUniversity",
      "@id": "https://www.qub.ac.uk/#university",
      "name": "Queen's University Belfast",
      "alternateName": "QUB",
      "url": "https://www.qub.ac.uk/",
      "description": "Queen's University Belfast is a leading UK Russell Group university known for world-class research and education.",
      "foundingDate": "1845",
      "logo": {
        "@type": "ImageObject",
        "@id": "https://www.qub.ac.uk/#logo",
        "url": "https://www.qub.ac.uk/home/media/qub-logo-google-search-results.jpg"
      },
      "image": {
        "@type": "ImageObject",
        "@id": "https://www.qub.ac.uk/#mainimage",
        "url": "https://www.qub.ac.uk/home/media/banner-lanyon-building-in-the-sunshine.jpg"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "University Road",
        "addressLocality": "Belfast",
        "addressRegion": "Northern Ireland",
        "postalCode": "BT7 1NN",
        "addressCountry": "GB"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 54.5844118,
        "longitude": -5.936238
      },
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+44 28 9024 5133",
        "contactType": "customer service",
        "areaServed": "GB",
        "availableLanguage": [
          "English"
        ]
      },
      "sameAs": [
        "https://en.wikipedia.org/wiki/Queen%27s_University_Belfast",
        "https://www.wikidata.org/wiki/Q144050",
        "https://www.linkedin.com/school/queens-university-belfast/",
        "https://twitter.com/QUBelfast",
        "https://www.facebook.com/QUBelfast/",
        "https://www.instagram.com/qubelfast/",
        "https://www.youtube.com/user/Come2Queens"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.qub.ac.uk/#website",
      "url": "https://www.qub.ac.uk/",
      "name": "Queen's University Belfast",
      "publisher": {
        "@id": "https://www.qub.ac.uk/#university"
      },
      "inLanguage": "en-GB",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://www.qub.ac.uk/search/?q={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://www.qub.ac.uk/#webpage",
      "url": "https://www.qub.ac.uk/",
      "name": "Queen's University Belfast",
      "isPartOf": {
        "@id": "https://www.qub.ac.uk/#website"
      },
      "about": {
        "@id": "https://www.qub.ac.uk/#university"
      },
      "primaryImageOfPage": {
        "@id": "https://www.qub.ac.uk/#mainimage"
      },
      "inLanguage": "en-GB"
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.