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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
79
GRADE
C
FIX
2
REVIEW
0
PASS
3
INFO
0
Checks
5
3 PASS 2 FIX
D
Structured Data
Action
4 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
4 JSON-LD block(s) found — issues found that may affect search visibility.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://www.schema.org Expected: https://schema.org
Warning::
Missing required property "author" for Article
The "author" property is required for the Article schema type.
Warning::
Missing required property "datePublished" for Article
The "datePublished" property is required for the Article schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Missing recommended property "dateModified" for Article
Adding "dateModified" can improve how search engines display your content.
Info::
Custom type "Corporation" — unable to validate specific properties
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
4 JSON-LD blocks found
URL: http://www.schema.org

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

The "author" property is required for the Article schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "datePublished" property is required for the Article schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "dateModified" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Corporation
6 properties Valid
Missing or invalid @context
{
  "@context": "http://www.schema.org",
  "@type": "Corporation",
  "@id": "https://www.paypal.com/br/#corporation",
  "url": "https://www.paypal.com/br/",
  "logo": "https://www.paypalobjects.com/webstatic/i/logo/rebrand/ppcom.png",
  "name": "PayPal"
}
Block 2 : WebSite
6 properties Valid
{
  "@context": "https://schema.org",
  "@id": "https://www.paypal.com/br/#website",
  "@type": "WebSite",
  "inLanguage": "br",
  "url": "https://www.paypal.com/br/",
  "name": "PayPal"
}
Block 3 : WebPage
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "@id": "https://www.paypal.com/br/home#webpage",
  "name": "Conta do PayPal | Carteira mobile e muito mais",
  "inLanguage": "br",
  "image": {
    "@type": "ImageObject",
    "@id": "https://www.paypalobjects.com/marketing/web23/br/meta-image-localized/homepage-uncookied-meta.jpg#primaryimage",
    "url": "https://www.paypalobjects.com/marketing/web23/br/meta-image-localized/homepage-uncookied-meta.jpg"
  },
  "isPartOf": {
    "@id": "https://www.paypal.com/br/#website"
  },
  "primaryImageOfPage": {
    "@id": "https://www.paypalobjects.com/marketing/web23/br/meta-image-localized/homepage-uncookied-meta.jpg#primaryimage"
  }
}
Block 4 : Article
9 properties Valid
Missing required property: author
Missing required property: datePublished
{
  "@context": "https://schema.org",
  "@type": "Article",
  "@id": "https://www.paypal.com/br/home#article",
  "isPartOf": {
    "@id": "https://www.paypal.com/br/home#website"
  },
  "mainEntityOfPage": "https://www.paypal.com/br/home#website",
  "image": {
    "@id": "https://www.paypalobjects.com/marketing/web23/br/meta-image-localized/homepage-uncookied-meta.jpg#primaryimage"
  },
  "headline": "Aplicativo do PayPal",
  "description": "Use sua conta do PayPal para comprar, enviar e gerenciar recursos ou crie uma conta comercial para sua empresa. E você pode fazer muito mais. Veja os detalhes aqui.",
  "publisher": {
    "@id": "https://www.paypal.com/br/#corporation"
  }
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

paypal.me

Conta do PayPal | Carteira mobile e muito mais | PayPal BR

Use sua conta do PayPal para comprar, enviar e gerenciar recursos ou crie uma conta comercial para sua empresa. E você pode fazer muito mais. Veja os detalhes aqui.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Conta do PayPal | Carteira mobile e muito mais | PayPal BR
  • twitter:description — Use sua conta do PayPal para comprar, enviar e gerenciar recursos ou crie uma conta comercial para sua empresa. E voc...
  • twitter:image — https://www.paypalobjects.com/marketing/web23/br/meta-image-localized/homepage-uncookied-meta.jpg

PAYPAL.ME

Conta do PayPal | Carteira mobile e muito mais | PayPal BR

Use sua conta do PayPal para comprar, enviar e gerenciar recursos ou crie uma conta comercial para sua empresa. E você pode fazer muito mais. Veja os detalhes aqui.

Preview quality · Facebook B · 80/100

Description will be truncated (165 chars / 155 max)

  • og:title — Conta do PayPal | Carteira mobile e muito mais | PayPal BR
  • og:description — Use sua conta do PayPal para comprar, enviar e gerenciar recursos ou crie uma conta comercial para sua empresa. E voc...
  • og:image — https://www.paypalobjects.com/marketing/web23/br/meta-image-localized/homepage-uncookied-meta.jpg
  • og:type — website
  • og:url — https://www.paypal.com/br/home
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (165 chars, max 155)

    → Tighten og:description to ≤155 characters

Conta do PayPal | Carteira mobile e muito mais | PayPal BR

paypal.me

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (165 chars / 150 max)

  • og:title — Conta do PayPal | Carteira mobile e muito mais | PayPal BR
  • og:description — Use sua conta do PayPal para comprar, enviar e gerenciar recursos ou crie uma conta comercial para sua empresa. E voc...
  • og:image — https://www.paypalobjects.com/marketing/web23/br/meta-image-localized/homepage-uncookied-meta.jpg

  • Description will be truncated on LinkedIn (165 chars, max 150)

    → Tighten og:description to ≤150 characters

paypal.me

Conta do PayPal | Carteira mobile e muito mais | PayPal BR

Use sua conta do PayPal para comprar, enviar e gerenciar recursos ou crie uma conta comercial para sua empresa. E você pode fazer muito mais. Veja os detalhes aqui.

Preview quality · Slack A+ · 100/100
  • og:title — Conta do PayPal | Carteira mobile e muito mais | PayPal BR
  • og:description — Use sua conta do PayPal para comprar, enviar e gerenciar recursos ou crie uma conta comercial para sua empresa. E voc...
  • og:image — https://www.paypalobjects.com/marketing/web23/br/meta-image-localized/homepage-uncookied-meta.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
PASS

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

A

85/100

Site name appears as

Page titlePayPal BR
og:site_name—
twitter:site@paypal
Organization.namePayPal

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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