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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
F
Image Optimization
Action
7 issues found across 34 images
FIX
7 issues found across 34 images
Warning::
1 images significantly larger than display size
Resizing to display dimensions could save approximately 4 KB.
Got: ~4 KB wasted
Warning::
34 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
1 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 3 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
1 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Warning::
5 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://www.media.poste.it/03827cbe-81a9-4d31-be55-bab5c161f851/lg/webp/logo-poste-italianei@1x, https://www.media.poste.it/797cfacf-2eb2-49cb-a347-268e60e3a9dd/lg/webp/chiamaci@1x, https://www.media.poste.it/1255cc9d-ae18-4d42-b38b-a12c1f19a519/md/webp/conceptb-soggettomd-postevivereprotettiscudo@2x (+2 more).
Info::
1 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.poste.it/assets-custom/img/logo-tg-poste-2x.png.
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

poste.it

Home

No description

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from <meta name=description>
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

POSTE.IT

Home

No description

Preview quality · Facebook A · 90/100

Description will be truncated (162 chars / 155 max)

  • og:title — Home
  • og:description — falling back from <meta name=description>
  • og:image — https://www.media.poste.it/5cb3a4b6-33dd-44bf-b6ce-7fcbd8d5a806/lg/webp/conceptbfoto-soggettolg-supersmartpremiumreve...
  • og:type — website
  • og:url — https://www.poste.it
  • og:site_name — Poste.it

  • Description will be truncated on Facebook (162 chars, max 155)

    → Tighten og:description to ≤155 characters

Home

poste.it

Preview quality · LinkedIn A · 90/100

Description will be truncated (162 chars / 150 max)

  • og:title — Home
  • og:description — falling back from <meta name=description>
  • og:image — https://www.media.poste.it/5cb3a4b6-33dd-44bf-b6ce-7fcbd8d5a806/lg/webp/conceptbfoto-soggettolg-supersmartpremiumreve...

  • Description will be truncated on LinkedIn (162 chars, max 150)

    → Tighten og:description to ≤150 characters

poste.it

Home

No description

Preview quality · Slack A+ · 95/100
  • og:title — Home
  • og:description — falling back from <meta name=description>
  • og:image — https://www.media.poste.it/5cb3a4b6-33dd-44bf-b6ce-7fcbd8d5a806/lg/webp/conceptbfoto-soggettolg-supersmartpremiumreve...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

57/100

Site name appears as

Page titleTorna in cima
og:site_namePoste.it
twitter:site—
Organization.namePoste Italiane S.p.A.

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization
17 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Poste Italiane S.p.A.",
  "url": "https://www.poste.it",
  "logo": "https://www.media.poste.it/03827cbe-81a9-4d31-be55-bab5c161f851/lg/webp/logo-poste-italianei@2x",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Viale Europa 190",
    "postalCode": "00144",
    "addressLocality": "Roma",
    "addressCountry": "Italy"
  },
  "telephone": "803.160",
  "email": "servizio.clienti@posteitaliane.it",
  "taxID": "97103880585",
  "vatID": "01114601006",
  "foundingDate": "1862",
  "numberOfEmployees": 119000,
  "sameAs": [
    "https://www.facebook.com/PosteItaliane",
    "https://www.linkedin.com/company/poste-italiane/",
    "https://x.com/PosteItaliane",
    "https://www.youtube.com/posteitaliane",
    "https://www.instagram.com/posteitaliane_official/"
  ],
  "identifier": {
    "@type": "PropertyValue",
    "name": "Codice ABI",
    "value": "07601"
  },
  "hasOfferCatalog": [
    {
      "@type": "OfferCatalog",
      "name": "Canale Online",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Sito web e App Poste Italiane"
          }
        }
      ]
    },
    {
      "@type": "OfferCatalog",
      "name": "Canale Ufficio",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Uffici Postali",
            "description": "12.755 sedi"
          }
        }
      ]
    }
  ],
  "isicV4": [
    "5310",
    "5320",
    "6411",
    "6512",
    "6619"
  ],
  "member": [
    {
      "@type": "Person",
      "name": "Matteo Del Fante",
      "jobTitle": "CEO"
    },
    {
      "@type": "Person",
      "name": "Silvia Maria Rovere",
      "jobTitle": "Presidente"
    }
  ]
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 1 schema type(s)
PASS
1 JSON-LD block(s) declaring 1 schema type(s)
Info::
1 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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