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https://data.gov.uk

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
84
GRADE
B
FIX
1
REVIEW
1
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 1 REVIEW 1 FIX
D
Content Depth
Action
279 words, Very Difficult
FIX
279 words, Very Difficult
Warning::
Page has 279 words — thin content
Most well-ranking pages have 300+ words of substantive content.
Info::
Reading level: Very Difficult (grade 14)
Warning::
Thin content — only 279 words
Got: 279 words
279 words

Thin content

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 14

Text-to-HTML Ratio

9% text 91% HTML

2 KB / 21 KB

Most well-ranking pages have 300+ words of substantive content.

Why this matters

Thin content (<300 words) rarely ranks — Google quality guidelines explicitly call out thin pages.

Source: Google Search Quality Guidelines

B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://data.gov.uk Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more ▾

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: data.gov.uk - The home of UK public data
Info::
Title length (40 chars) is optimal
Info::
Title and H1 are well-aligned
Title

"data.gov.uk - The home of UK public data"

40 characters Optimal ✓
Title: data.gov.uk - The home of UK public data
H1: The home of UK public data to inform decisions and build services
Match: Similar ✓
Robots: Indexable (no restrictions)
A+
Image SEO
9 images, 9 descriptive filenames
PASS
9 images, 9 descriptive filenames
Info::
All images have descriptive filenames
9 descriptive
0 hash-based
0 generic
9 total
All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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