Global Performance
6/6 locations ✓High global latency — average 934ms across 6 locations, fastest from Amsterdam (303ms), slowest from Singapore (1544ms). No CDN detected. Cache-Control disables caching (no-store). 4 locations above the 500ms target.
Audit overview
Compliance needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
3 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
31 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
38 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
130 inline style attribute(s) detected
Inline style attributes force `style-src 'unsafe-inline'` in any CSP -- effectively negating CSP's XSS-mitigation value for stylesheets.
153 third-party resources (98% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
₽21,000 investment → ₽357,571/month returns
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~34%.
- Page takes 15.0s to loadUsers abandon at ~3s — you're 12.5s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 817msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 38 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 93 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Bounce-Rate Cost
₽357 513 /mo
+33.9pp bounce · ~3,390 lost visitors/mo
CPC: RUB 105.45
Bandwidth Waste
₽58 /mo
8017.2 MB/mo × 7.273 RUB/GB
- Optimize transfer: save ~802 KB per page loadSaves ₽58/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 3 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Categories
8Performance
153 third-party resources (98% of weight)
Security
130 inline style attribute(s) detected
Accessibility
3 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Compliance; you're at 65 — closing this gap is the highest-leverage improvement.
Technology stack
Elementor 3.25.10, on PHP, with Nginx CDN
Stack Architecture
Contact Form 7 
Google Tag Manager 
Yandex.Metrika 
Cart Functionality 
WooCommerce 8.2.0
Elementor 3.25.10
WordPress 6.7.2
FancyBox 6.1.14
Google Font API HSTS 
MySQL 
Open Graph 
Popper 
Priority Hints 
RSS 
Really Simple SSL & Security 
Sentry 8.55.0
Swiper 
Tippy.js 
jQuery 3.7.0
jQuery UI 1.13.3
prettyPhoto 
PHP 
Nginx 
jsDelivr jsDelivr CDN All Detected Technologies (26)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
PHP is a general-purpose scripting language used for web development.
Elementor is a website builder platform for professionals on WordPress.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
WooCommerce is an open-source ecommerce plugin for WordPress.
FancyBox is a tool for displaying images, html content and multi-media in a Mac-style 'lightbox' that floats overtop of web page.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Popper is a positioning engine, its purpose is to calculate the position of an element to make it possible to position it near a given reference element.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Really Simple SSL & Security is an easy to install and performant security solution for WordPress.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Tippy.js is the complete tooltip, popover, dropdown, and menu solution for the web, powered by Popper.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
Contact Form 7 is an WordPress plugin which can manage multiple contact forms. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Yandex.Metrica is a free web analytics service that tracks and reports website traffic.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (FancyBox) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
26 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 6h total → projected B (85)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · 3 link(s) with no accessible text
- · 31 button(s) with no accessible text
- · 153 third-party resources (98% of weight)
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 38 control(s) without accessible label
- · 130 inline style attribute(s) detected