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Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
81
GRADE
B
FIX
3
REVIEW
1
PASS
5
INFO
0
Checks
9
5 PASS 1 REVIEW 3 FIX
F
Image Optimization
Action
5 issues found across 72 images
FIX
5 issues found across 72 images
Warning::
10 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Warning::
32 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
7 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 63 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Info::
2 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://cdn.zadelrf.ru/wp-content/uploads/2025/03/baner-temnyj.png, https://cdn.zadelrf.ru/wp-content/uploads/2025/01/banner-sinij.png.
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

38/100

Site name appears as

Page titleКомпания "Задел"
og:site_nameКомпания "Задел"
twitter:site@yoast
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

zadelrf.ru

Монолитный металлорежущий инструмент - Компания "Задел"

No description

Preview quality · Twitter/X F · 40/100

Title will be truncated (102 chars / 70 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — Add twitter:description to give the preview body text
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • Title will be truncated on Twitter/X (102 chars, max 70)

    → Shorten the title to ≤70 characters

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

ZADELRF.RU

Монолитный металлорежущий инструмент - Компания "Задел"

No description

Preview quality · Facebook F · 45/100

Title will be truncated (102 chars / 60 max)

  • og:title — Монолитный металлорежущий инструмент - Компания "Задел"
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — article
  • og:url — https://zadelrf.ru/category/rezhushhij-instrument/plastiny-tverdosplavnye/
  • og:site_name — Компания "Задел"

  • Title will be truncated on Facebook (102 chars, max 60)

    → Shorten og:title to ≤60 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Монолитный металлорежущий инструмент - Компания "Задел"

zadelrf.ru

Preview quality · LinkedIn D · 50/100
  • og:title — Монолитный металлорежущий инструмент - Компания "Задел"
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

zadelrf.ru

Монолитный металлорежущий инструмент - Компания "Задел"

No description

Preview quality · Slack C · 65/100
  • og:title — Монолитный металлорежущий инструмент - Компания "Задел"
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 50/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "CollectionPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollectionPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://zadelrf.ru/category/rezhushhij-instrument/plastiny-tverdosplavnye/#webpage",
      "url": "https://zadelrf.ru/category/rezhushhij-instrument/plastiny-tverdosplavnye/",
      "name": "Монолитный металлорежущий инструмент",
      "description": "Каталог товаров в категории Монолитный металлорежущий инструмент"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://zadelrf.ru/category/rezhushhij-instrument/plastiny-tverdosplavnye/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "item": {
            "@id": "https://zadelrf.ru",
            "name": "Главная"
          }
        },
        {
          "@type": "ListItem",
          "position": 2,
          "item": {
            "@id": "https://zadelrf.ru/category/rezhushhij-instrument/plastiny-tverdosplavnye/",
            "name": "Монолитный металлорежущий инструмент"
          }
        }
      ]
    },
    {
      "@type": "ItemList",
      "name": "Товары в категории Монолитный металлорежущий инструмент",
      "numberOfItems": 24,
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "url": "https://zadelrf.ru/catalog/product/dh2230490-sverlo-tverdosplavnoe-3xd-s-pokrytiem-tiain-4-9x6x28x66/",
          "name": "DH2230490 Сверло твердосплавное 3XD с покрытием TiАIN 4.9X6X28X66"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "url": "https://zadelrf.ru/catalog/product/dh2241180-sverlo-tverdosplavnoe-5xd-s-pokrytiem-tiain-11-8x12x71x118/",
          "name": "DH2241180 Сверло твердосплавное 5XD с покрытием TiАIN 11.8X12X71X118"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "url": "https://zadelrf.ru/catalog/product/dh2240900-sverlo-tverdosplavnoe-5xd-s-pokrytiem-tiain-9x10x61x103/",
          "name": "DH2240900 Сверло твердосплавное 5XD с покрытием TiАIN 9X10X61X103"
        },
        {
          "@type": "ListItem",
          "position": 4,
          "url": "https://zadelrf.ru/catalog/product/dh2240890-sverlo-tverdosplavnoe-5xd-s-pokrytiem-tiain-8-9x10x61x103/",
          "name": "DH2240890 Сверло твердосплавное 5XD с покрытием TiАIN 8.9X10X61X103"
        },
        {
          "@type": "ListItem",
          "position": 5,
          "url": "https://zadelrf.ru/catalog/product/dh2240690-sverlo-tverdosplavnoe-5xd-s-pokrytiem-tiain-6-9x8x53x91/",
          "name": "DH2240690 Сверло твердосплавное 5XD с покрытием TiАIN 6.9X8X53X91"
        },
        {
          "@type": "ListItem",
          "position": 6,
          "url": "https://zadelrf.ru/catalog/product/dh2240660-sverlo-tverdosplavnoe-5xd-s-pokrytiem-tiain-6-6x8x53x91/",
          "name": "DH2240660 Сверло твердосплавное 5XD с покрытием TiАIN 6.6X8X53X91"
        },
        {
          "@type": "ListItem",
          "position": 7,
          "url": "https://zadelrf.ru/catalog/product/dh2240470-sverlo-tverdosplavnoe-5xd-s-pokrytiem-tiain-4-7x6x36x74/",
          "name": "DH2240470 Сверло твердосплавное 5XD с покрытием TiАIN 4.7X6X36X74"
        },
        {
          "@type": "ListItem",
          "position": 8,
          "url": "https://zadelrf.ru/catalog/product/dh2240190-sverlo-tverdosplavnoe-5xd-s-pokrytiem-tiain-1-9x3x16x55/",
          "name": "DH2240190 Сверло твердосплавное 5XD с покрытием TiАIN 1.9X3X16X55"
        },
        {
          "@type": "ListItem",
          "position": 9,
          "url": "https://zadelrf.ru/catalog/product/dh2230650-sverlo-tverdosplavnoe-3xd-s-pokrytiem-tiain-6-5x8x34x79/",
          "name": "DH2230650 Сверло твердосплавное 3XD с покрытием TiАIN 6.5X8X34X79"
        },
        {
          "@type": "ListItem",
          "position": 10,
          "url": "https://zadelrf.ru/catalog/product/dh2230590-sverlo-tverdosplavnoe-3xd-s-pokrytiem-tiain-5-9x6x28x66/",
          "name": "DH2230590 Сверло твердосплавное 3XD с покрытием TiАIN 5.9X6X28X66"
        },
        {
          "@type": "ListItem",
          "position": 11,
          "url": "https://zadelrf.ru/catalog/product/dh2241600-sverlo-tverdosplavnoe-5xd-s-pokrytiem-tiain-16x16x83x133/",
          "name": "DH2241600 Сверло твердосплавное 5XD с покрытием TiАIN 16X16X83X133"
        },
        {
          "@type": "ListItem",
          "position": 12,
          "url": "https://zadelrf.ru/catalog/product/dh2240965sverlo-tverdosplavnoe-5xd-s-pokrytiem-tiain-9-65x10x61x103/",
          "name": "DH2240965Сверло твердосплавное 5XD с покрытием TiАIN 9.65X10X61X103"
        },
        {
          "@type": "ListItem",
          "position": 13,
          "url": "https://zadelrf.ru/catalog/product/dh2240860-sverlo-tverdosplavnoe-5xd-s-pokrytiem-tiain-8-5x10x61x103/",
          "name": "DH2240860 Сверло твердосплавное 5XD с покрытием TiАIN 8.5X10X61X103"
        },
        {
          "@type": "ListItem",
          "position": 14,
          "url": "https://zadelrf.ru/catalog/product/dh2231750-sverlo-tverdosplavnoe-3xd-s-pokrytiem-tiain-17-5x18x73x123-pozitsiya-pod-zakaz/",
          "name": "DH2231750 Сверло твердосплавное 3XD с покрытием TiАIN 17.5X18X73X123 (Позиция под заказ)"
        },
        {
          "@type": "ListItem",
          "position": 15,
          "url": "https://zadelrf.ru/catalog/product/dh2231040-sverlo-tverdosplavnoe-3xd-s-pokrytiem-tiain-10-4x12x55x102/",
          "name": "DH2231040 Сверло твердосплавное 3XD с покрытием TiАIN 10.4X12X55X102"
        },
        {
          "@type": "ListItem",
          "position": 16,
          "url": "https://zadelrf.ru/catalog/product/dh2230710-sverlo-tverdosplavnoe-3xd-s-pokrytiem-tiain-7-1x8x41x79/",
          "name": "DH2230710 Сверло твердосплавное 3XD с покрытием TiАIN 7.1X8X41X79"
        },
        {
          "@type": "ListItem",
          "position": 17,
          "url": "https://zadelrf.ru/catalog/product/dh2230500-sverlo-tverdosplavnoe-3xd-s-pokrytiem-tiain-5x6x28x66/",
          "name": "DH2230500 Сверло твердосплавное 3XD с покрытием TiАIN 5X6X28X66"
        },
        {
          "@type": "ListItem",
          "position": 18,
          "url": "https://zadelrf.ru/catalog/product/dh2240460-sverlo-tverdosplavnoe-5xd-s-pokrytiem-tiain-4-6x6x36x74/",
          "name": "DH2240460 Сверло твердосплавное 5XD с покрытием TiАIN 4.6X6X36X74"
        },
        {
          "@type": "ListItem",
          "position": 19,
          "url": "https://zadelrf.ru/catalog/product/dh2240110-sverlo-tverdosplavnoe-5xd-s-pokrytiem-tiain-1-1x3x12x55/",
          "name": "DH2240110 Сверло твердосплавное 5XD с покрытием TiАIN 1.1X3X12X55"
        },
        {
          "@type": "ListItem",
          "position": 20,
          "url": "https://zadelrf.ru/catalog/product/dh2231850-sverlo-tverdosplavnoe-3xd-s-pokrytiem-tiain-18-5x20x79x131/",
          "name": "DH2231850 Сверло твердосплавное 3XD с покрытием TiАIN 18.5X20X79X131"
        },
        {
          "@type": "ListItem",
          "position": 21,
          "url": "https://zadelrf.ru/catalog/product/dh2231150-sverlo-tverdosplavnoe-3xd-s-pokrytiem-tiain-11-5x12x55x102/",
          "name": "DH2231150 Сверло твердосплавное 3XD с покрытием TiАIN 11.5X12X55X102"
        },
        {
          "@type": "ListItem",
          "position": 22,
          "url": "https://zadelrf.ru/catalog/product/dh2230440-sverlo-tverdosplavnoe-3xd-s-pokrytiem-tiain-4-4x6x24x66/",
          "name": "DH2230440 Сверло твердосплавное 3XD с покрытием TiАIN 4.4X6X24X66"
        },
        {
          "@type": "ListItem",
          "position": 23,
          "url": "https://zadelrf.ru/catalog/product/dh2230430-sverlo-tverdosplavnoe-3xd-s-pokrytiem-tiain-4-3x6x24x66/",
          "name": "DH2230430 Сверло твердосплавное 3XD с покрытием TiАIN 4.3X6X24X66"
        },
        {
          "@type": "ListItem",
          "position": 24,
          "url": "https://zadelrf.ru/catalog/product/dh2230400-sverlo-tverdosplavnoe-3xd-s-pokrytiem-tiain-4x6x24x66/",
          "name": "DH2230400 Сверло твердосплавное 3XD с покрытием TiАIN 4X6X24X66"
        }
      ]
    }
  ]
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 3 schema type(s)
PASS
1 JSON-LD block(s) declaring 3 schema type(s)
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList, CollectionPage, ItemList Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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