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https://preply.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

60/100

Site name appears as

Page titlePreply: Learn with the best online language tutors on app & web
og:site_namePreply
twitter:site—
Organization.namePreply: Learn with the best online language tutors on app & web

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (63 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 63 chars Expected: 25–60 chars
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: 63 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

preply.com

Preply: Learn with the best online language tutors on app & web

Looking for a tutor? Preply is the best platform for private online lessons with a flexible payment system and affordable prices. Book your first lesson.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

PREPLY.COM

Preply: Learn with the best online language tutors on app & web

Looking for a tutor? Preply is the best platform for private online lessons with a flexible payment system and affordable prices. Book your first lesson.

Preview quality · Facebook B · 80/100

Title will be truncated (63 chars / 60 max)

  • og:title — Preply: Learn with the best online language tutors on app & web
  • og:description — Looking for a tutor? Preply is the best platform for private online lessons with a flexible payment system and afford...
  • og:image — https://avatars.preply.com/inbound/media/20231025/preply-home.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://preply.com/
  • og:site_name — Preply

  • Title will be truncated on Facebook (63 chars, max 60)

    → Shorten og:title to ≤60 characters

Preply: Learn with the best online language tutors on app & web

preply.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (153 chars / 150 max)

  • og:title — Preply: Learn with the best online language tutors on app & web
  • og:description — Looking for a tutor? Preply is the best platform for private online lessons with a flexible payment system and afford...
  • og:image — https://avatars.preply.com/inbound/media/20231025/preply-home.jpg

  • Description will be truncated on LinkedIn (153 chars, max 150)

    → Tighten og:description to ≤150 characters

preply.com

Preply: Learn with the best online language tutors on app & web

Looking for a tutor? Preply is the best platform for private online lessons with a flexible payment system and affordable prices. Book your first lesson.

Preview quality · Slack A+ · 100/100
  • og:title — Preply: Learn with the best online language tutors on app & web
  • og:description — Looking for a tutor? Preply is the best platform for private online lessons with a flexible payment system and afford...
  • og:image — https://avatars.preply.com/inbound/media/20231025/preply-home.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : LocalBusiness
15 properties Valid
{
  "@context": "http://schema.org",
  "@type": "LocalBusiness",
  "name": "Preply: Learn with the best online language tutors on app & web",
  "url": "https://preply.com/",
  "currenciesAccepted": "EUR,PLN,GBP,USD,BRL,UAH",
  "paymentAccepted": "Credit Card, Debit Card, PayPal",
  "openingHours": "Mo-Su",
  "telephone": "+1 888 383 6917",
  "logo": "https://static.preply.com/images/new/logo.3c246439a39f.svg",
  "image": "https://static.preply.com/images/recycled/fb_preply-snippet.6dc833145424.png",
  "address": {
    "@type": "PostalAddress",
    "addressRegion": "MA",
    "addressLocality": "Brookline",
    "streetAddress": "1371 Beacon Street",
    "postalCode": "02446",
    "addressCountry": "US"
  },
  "numberOfEmployees": {
    "@type": "QuantitativeValue",
    "value": 330
  },
  "foundingDate": 2012,
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "Customer Support",
    "email": "support@preply.com"
  },
  "sameAs": [
    "https://www.facebook.com/preply",
    "https://twitter.com/PreplyCom",
    "https://www.youtube.com/user/preplysite",
    "https://www.linkedin.com/company/preplycom/",
    "https://www.youtube.com/user/preplysite",
    "https://en.wikipedia.org/wiki/Preply",
    "https://www.wikidata.org/wiki/Q33120312"
  ]
}
Block 2 : WebSite
4 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "Preply",
  "url": "https://preply.com/"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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