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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
99
GRADE
A+
FIX
1
REVIEW
0
PASS
4
INFO
0
Checks
5
4 PASS 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleLos Alamos National Laboratory
og:site_nameLos Alamos National Laboratory
twitter:sitehttps://www.lanl.gov/
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Preview

lanl.gov

Los Alamos National Laboratory

Los Alamos National Laboratory is a United States Department of Energy national laboratory

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Los Alamos National Laboratory
  • twitter:description — Los Alamos National Laboratory is a United States Department of Energy national laboratory
  • twitter:image — https://cdn.lanl.gov/cc214b66-bb5e-4725-ba7c-8a180b843900.jpg

LANL.GOV

Los Alamos National Laboratory

Los Alamos National Laboratory is a United States Department of Energy national laboratory

Preview quality · Facebook A · 85/100
  • og:title — Los Alamos National Laboratory
  • og:description — Los Alamos National Laboratory is a United States Department of Energy national laboratory
  • og:image — https://cdn.lanl.gov/cc214b66-bb5e-4725-ba7c-8a180b843900.jpg
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Los Alamos National Laboratory

Los Alamos National Laboratory

lanl.gov

Preview quality · LinkedIn A+ · 100/100
  • og:title — Los Alamos National Laboratory
  • og:description — Los Alamos National Laboratory is a United States Department of Energy national laboratory
  • og:image — https://cdn.lanl.gov/cc214b66-bb5e-4725-ba7c-8a180b843900.jpg

lanl.gov

Los Alamos National Laboratory

Los Alamos National Laboratory is a United States Department of Energy national laboratory

Preview quality · Slack A+ · 100/100
  • og:title — Los Alamos National Laboratory
  • og:description — Los Alamos National Laboratory is a United States Department of Energy national laboratory
  • og:image — https://cdn.lanl.gov/cc214b66-bb5e-4725-ba7c-8a180b843900.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "GovernmentOrganization" — unable to validate specific properties
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : GovernmentOrganization
10 properties Valid
{
  "@context": "https://schema.org",
  "@type": "GovernmentOrganization",
  "name": "Los Alamos National Laboratory",
  "alternateName": "LANL",
  "url": "https://www.lanl.gov",
  "logo": "https://www.lanl.gov/assets/images/lanl-logo.png",
  "description": "Los Alamos National Laboratory is a multidisciplinary research institution engaged in strategic science on behalf of national security.",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "P.O. Box 1663",
    "addressLocality": "Los Alamos",
    "addressRegion": "NM",
    "postalCode": "87545",
    "addressCountry": "US"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "public inquiries",
    "telephone": "+1-505-667-5061",
    "email": "news@lanl.gov"
  },
  "sameAs": [
    "https://twitter.com/LosAlamosNatLab",
    "https://www.linkedin.com/company/los-alamos-national-laboratory",
    "https://www.facebook.com/LosAlamosNationalLab",
    "https://www.youtube.com/user/LosAlamosNatLab"
  ]
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Los Alamos National Laboratory",
  "url": "https://www.lanl.gov",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://www.lanl.gov/search?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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