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https://uni-bielefeld.de

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

60/100

Site name appears as

Page titlePlay
og:site_name—
twitter:site@unibielefeld
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is long (401 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 401 chars Expected: 55–200 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 401 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

uni-bielefeld.de

Home - Bielefeld University

As a university internationally regarded for its top-level research and innovative teaching concepts, Bielefeld University makes a significant contribution to a progressive and participatory knowledge society. It is an attractive, family-friendly place to work and study and is characterised by an open communication culture, lived interdisciplinarity, diversity and freedom for personal development.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (401 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Home
  • twitter:description — As a university internationally regarded for its top-level research and innovative teaching concepts, Bielefeld Unive...
  • twitter:image — /_internal/cimg!0/lld49p497kt7wzmi13u2srexm3675n2.png

  • Description will be truncated on Twitter/X (401 chars, max 200)

    → Tighten the description to ≤200 characters

UNI-BIELEFELD.DE

Home - Bielefeld University

As a university internationally regarded for its top-level research and innovative teaching concepts, Bielefeld University makes a significant contribution to a progressive and participatory knowledge society. It is an attractive, family-friendly place to work and study and is characterised by an open communication culture, lived interdisciplinarity, diversity and freedom for personal development.

Preview quality · Facebook B · 80/100

Description will be truncated (401 chars / 155 max)

  • og:title — Home - Bielefeld University
  • og:description — As a university internationally regarded for its top-level research and innovative teaching concepts, Bielefeld Unive...
  • og:image — https://uni-bielefeld.de/_internal/cimg!0/lld49p497kt7wzmi13u2srexm3675n2.png
  • og:type — website
  • og:url — https://www.uni-bielefeld.de/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (401 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (520×346)

    → Upload an image ≥1200×630 for the large preview card

Home - Bielefeld University

uni-bielefeld.de

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (401 chars / 150 max)

  • og:title — Home - Bielefeld University
  • og:description — As a university internationally regarded for its top-level research and innovative teaching concepts, Bielefeld Unive...
  • og:image — https://uni-bielefeld.de/_internal/cimg!0/lld49p497kt7wzmi13u2srexm3675n2.png

  • Description will be truncated on LinkedIn (401 chars, max 150)

    → Tighten og:description to ≤150 characters

uni-bielefeld.de

Home - Bielefeld University

As a university internationally regarded for its top-level research and innovative teaching concepts, Bielefeld University makes a significant contribution to a progressive and participatory knowledge society. It is an attractive, family-friendly place to work and study and is characterised by an open communication culture, lived interdisciplinarity, diversity and freedom for personal development.

Preview quality · Slack A+ · 100/100

Description will be truncated (401 chars / 300 max)

  • og:title — Home - Bielefeld University
  • og:description — As a university internationally regarded for its top-level research and innovative teaching concepts, Bielefeld Unive...
  • og:image — https://uni-bielefeld.de/_internal/cimg!0/lld49p497kt7wzmi13u2srexm3675n2.png

  • Long description may be shortened by Slack (401 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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