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https://wholefoodsmarket.com Export & share
Scanned
2026-04-22 20:30 UTC
Worker
🇸🇬 Singapore
Duration
1.0m
Vs prev

Audit overview

Security and Accessibility need attention; the other categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

3

High impact, low effort — start here.

Strategic

2

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers
Critical: 2

No Content-Security-Policy header found

Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.

Security › Content Security Policy
Critical: 3

3 link(s) with no accessible text

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Accessibility › Link & Button Quality
Critical: 4

No H1 heading found

No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.

Accessibility › Heading Hierarchy
Critical: 5

Soft 404: server returns HTTP 200 for non-existent pages

Soft 404s (HTTP 200 for missing pages) confuse Google — it indexes the 'not found' page as real content and ranks it.

Accessibility › 404 Error Page
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
2 security gaps detected — browsers may warn visitors about your site.
3 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

€609 investment → €3,236/month returns + EUR 120,500,000 risk avoided

Investment
€609
7.2 h · 5 findings
Monthly returns
€3.236
€38.829/yr
Payback
0.2 mo
+6274% Y1
Regulatory risk avoided EUR 120.500.000
Or — fix only the top 3 findings
€5530.2 mo payback · +6928% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
€99 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

5 barrier(s) likely increasing bounce by ~30%.

Barriers
5
3 crit 2 warn
Bounce delta
+30pp
added vs baseline
Score
64
C
Speed
2
Trust
2
Usability
0
Content
0
Nav
1
  • Page takes 19.6s to load
    Users abandon at ~3s — you're 17.1s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 1.1s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • Mixed content on HTTPS page
    Browsers block insecure subresources — broken images, missing scripts, warning badge
    → Change http:// URLs inside the page to https:// (or protocol-relative)
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean
  • 1 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

€609 7.2 developer hours at €85/hr
Quick wins
€99 3 fixes in ~70 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

€3.236 / month at risk ~€38.829 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

€120.500.000

ePrivacy DirectiveGDPREAA
  • No privacy policy link detected
    GDPR: EUR 10.000 – EUR 20.000.000
  • Trackers detected but no cookie policy found
    GDPR: EUR 5.000 – EUR 10.000.000
  • Trackers detected but no cookie policy found
    GDPR: EUR 10.000 – EUR 20.000.000

Bounce-Rate Cost

€3.235 /mo

+30.1pp bounce · ~3,012 lost visitors/mo

CPC: EUR 1.07

Bandwidth Waste

€0,79 /mo

10678.4 MB/mo × 0.074 EUR/GB

  • Optimize transfer: save ~1.1 MB per page load
    Saves €0,79/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

32
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
96
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
100
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

7.66 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

19.65 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.07 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.064

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

10.70 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

19.98 s

Desktop

68
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
96
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
100
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.79 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

3.82 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

89 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.008

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.39 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

3.88 s

Categories

8
Avg score 74.2

How you compare

Where this site stands against peers running the same stack.

Cart Functionality · 554 peers
You 70
·
Avg 73
At average
0 50 100
Infrastructure P1Content P78Security P25SEO P29Accessibility P32Performance P33Sustainability P63Compliance P46

Top 10% of Cart Functionality sites score 94+ on Infrastructure; you're at 72 — closing this gap is the highest-leverage improvement.

Better than 14% of Cart Functionality sites See full Cart Functionality benchmark →
Squarespace Commerce · 13 peers
You 70
·
Avg 75
At average
0 50 100

Technology stack

Squarespace 7.1, on TypeScript, with Fastly CDN

26 technologies detected 6 stack layers 3 with CPE identifier Enterprise

Stack Architecture

Analytics
Statsig 3.14.1
Ecommerce
Cart Functionality Squarespace Commerce 7.1
CMS
Squarespace 7.1
Framework
Adobe Fonts 1.21.0Amazon Route 53 Angular Apple Google Search Console HSTS Microsoft Microsoft 365 Modernizr 2.8.3 OneTrust Open Graph Priority Hints Proofpoint Stimulus Typekit 1.21.0 Varnish YUI 3.17.2 Zone.js core-js 3.26.0parallax.js
Runtime
TypeScript
CDN
Fastly

All Detected Technologies (26)

Categories CDN Website https://www.fastly.com Detected by BeaverCheck Evidence x-served-by: cache-sin-wsss1830075-SIN

TypeScript is an open-source language which builds on JavaScript by adding static type definitions.

Categories Programming languages Website https://www.typescriptlang.org Detected by BeaverCheck

Squarespace provides Software-as-a-Service (SaaS) for website building and hosting, and allows users to use pre-built website templates.

Categories CMS Website https://www.squarespace.com Detected by BeaverCheck

Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.

Categories Ecommerce Website https://www.wappalyzer.com/technologies/ecommerce/cart-functionality Detected by BeaverCheck

Squarespace Commerce is an ecommerce platform designed to facilitate the creation of websites and online stores, with domain registration and web hosting included.

Categories Ecommerce Website https://www.squarespace.com/ecommerce-website Detected by BeaverCheck

Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.

Categories Font scripts Website https://fonts.adobe.com Detected by BeaverCheck
Categories DNS Detected by BeaverCheck Evidence NS record: ns-1263.awsdns-29.org

Angular is a TypeScript-based open-source web application framework led by the Angular Team at Google.

Categories JavaScript frameworks Website https://angular.io Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: apple-domain-verification=0HCNeQtHkdfzU1hAAy014-ZAA09j8P2PASNQgVz5f_k
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=VTGATtPSBplNy_eAXYXOgJZDfhEny7awrTDJC5KH13Q

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms99094174
Categories Email Detected by BeaverCheck Evidence TXT SPF record includes spf.protection.outlook.com: v=spf1 include:epsl1.com include:u23697007.wl008.sendgrid.net include:spf.protection.outlook.com include:spf-004a4e02.pphosted.com ~all

Modernizr is a JavaScript library that detects the features available in a user's browser.

Categories JavaScript libraries Website https://modernizr.com Detected by BeaverCheck

OneTrust is a cloud-based data privacy management compliance platform.

Categories Cookie compliance Website https://www.onetrust.com Detected by BeaverCheck Evidence Script URL contains cdn.cookielaw.org: https://cdn.cookielaw.org/consent/8e73d85d-4f00-4ffe-9aaa-c5654821136c/OtAutoBlock.js

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck
Categories Email Detected by BeaverCheck Evidence MX record: mxb-004a4e02.gslb.pphosted.com

A modest JavaScript framework for the HTML you already have.

Categories JavaScript frameworks Website https://stimulusjs.org/ Detected by BeaverCheck

Typekit is an online service which offers a subscription library of fonts.

Categories Font scripts Website https://typekit.com Detected by BeaverCheck

Varnish is a reverse caching proxy.

Categories Caching Website https://www.varnish-cache.org Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

YUI is a JavaScript and CSS library with more than 30 unique components including low-level DOM utilities and high-level user-interface widgets.

Categories JavaScript libraries Website https://clarle.github.io/yui3 Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories JavaScript frameworks Website https://github.com/angular/angular/tree/master/packages/zone.js Detected by BeaverCheck

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Categories JavaScript libraries Website https://github.com/zloirock/core-js Detected by BeaverCheck

Simple parallax scrolling effect.

Categories JavaScript libraries Website https://github.com/pixelcog/parallax.js Detected by BeaverCheck

Statsig is a modern product experimentation platform that helps product teams continuously measure impact of every single feature they launch.

Categories Analytics, Feature management Website https://statsig.com/ Detected by BeaverCheck

Observations (2)

No build tool detected

A framework (Adobe Fonts) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

26 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 7h total → projected C (78)

Sprint 1: Quick Wins

+3

Highest ROI — low effort, high impact

3 findings 1h → C (73)
  • · No H1 heading found
  • · 3 link(s) with no accessible text
  • · Soft 404: server returns HTTP 200 for non-existent pages

Sprint 2: Core Fixes

+5

Medium effort, high structural impact

2 findings 6h → C (78)
  • · Content-Security-Policy header is missing
  • · No Content-Security-Policy header found

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