Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

4 PASS 3 REVIEW 6 FIX

404 Error Page

Action

Soft 404 detected

FIX

Soft 404 detected

Soft 404: server returns HTTP 200 for non-existent pages

The server returns HTTP 200 for a path that does not exist. Search engines will index these pages, diluting your real content. Configure your server to return a proper 404 status code for missing pages.

Got: Status: 200 for /beavercheck-404-test-impqpo

404 Page Quality ✗ Soft 404 (HTTP 200)

Status Code: HTTP 200

The server returned HTTP 200 for a non-existent path. Search engines will index this page as real content. Configure your server to return HTTP 404 for missing pages.

Favicon & Branding

Action

2 icon(s) detected

FIX

2 icon(s) detected

favicon.ico present at site root

HTML icon links detected

No apple-touch-icon detected

iOS devices use this when users add your site to their home screen. Add <link rel='apple-touch-icon' sizes='180x180' href='/apple-touch-icon.png'>.

✓ favicon.ico Present

✓ PNG Icons Present

✗ Apple Touch Missing

✗ SVG Favicon Missing

✗ Manifest Icons Missing

✗ Multiple Sizes Missing

Web Manifest

Action

Invalid JSON

FIX

Invalid JSON

Manifest contains invalid JSON

Manifest at https://wholefoodsmarket.com/manifest.json contains invalid JSON. Browsers cannot parse it.

Got: https://wholefoodsmarket.com/manifest.json

Manifest contains invalid JSON.

Dark Mode Support

Action

No dark mode signals

FIX

No dark mode signals

No dark mode signals detected

Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.

Detection limited to meta tags and inline styles

External CSS files may contain prefers-color-scheme rules not visible to this scan.

Dark ModeNo Dark Mode Detected

color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

Print Stylesheet

Action

No print styles

FIX

No print styles

No print-specific styles detected

When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.

Print Stylesheet No Print Styles

Print stylesheet Not found ✗Inline @media print Not detected ✗

Heading Hierarchy

10 headings

REVIEW

10 headings

No H1 heading found

Every page should have one H1 that describes the page content.

H3 We’re Growing!
H3 Rose Sale
H3 Order pizzas, salads and more favourites.
H3 Discover Our Latest &Greatest
H3 Our purpose is to nourish people and the planet.
H4 Shopping
H4 Mission in Action
H4 About
H4 Need Help?
H4 Connect With Us

Every page should have one H1 that describes the page content.

Why this matters

No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.

Learn more ▾

The H1 is the document title for assistive tech and a strong signal to search engines about page topic. Pages without one force screen readers to fall back to the <title> attribute or page chrome. Add a single H1 that names the page's primary subject.

Source: WCAG 2.4.6 / Google Search Central

Link & Button Quality

Action

3 issue(s) across 50 links and 3 buttons

REVIEW

3 issue(s) across 50 links and 3 buttons

3 link(s) with no accessible text

Links without text are announced as raw URLs by screen readers.

Got: https://www.kensington.wholefoodsmarketcatering.co.uk; https://www.kensington.wholefoodsmarketcatering.co.uk; https://www.kensington.wholefoodsmarketcatering.co.uk

11 link(s) open in new tab without warning

Add '(opens in new tab)' to link text or aria-label.

Got: https://deliveroo.co.uk/brands/whole-foods-market; https://deliveroo.co.uk/brands/whole-foods-market; https://wwws-uk1.givex.com/cws4.0/wfmuk/; https://deliveroo.co.uk/brands/whole-foods-market; https://careers.wholefoods.com/en-gb; https://www.instagram.com/wholefoodsuk/ ; https://www.facebook.com/wholefoodsUK/ ; https://twitter.com/wholefoodsuk ; https://www.amazon.com/ap/signin?clientContext=130-5036023-2089249&language=e…; https://www.amazon.com/ap/signin?clientContext=130-5036023-2089249&language=e… (+1 more)

36 link(s) with descriptive text

50 links

3 empty

0 generic text

11 new tab

0 empty buttons

Element	Text	Issue	Suggested Fix
https://deliveroo.co.uk/brands/whole-foo…	Shop now on Deliveroo	new tab	Add '(opens in new tab)' to text
https://deliveroo.co.uk/brands/whole-foo…	Shop now on Deliveroo	new tab	Add '(opens in new tab)' to text
https://www.kensington.wholefoodsmarketc…	(empty)	empty	Add link text or aria-label
https://www.kensington.wholefoodsmarketc…	(empty)	empty	Add link text or aria-label
https://www.kensington.wholefoodsmarketc…	(empty)	empty	Add link text or aria-label
https://wwws-uk1.givex.com/cws4.0/wfmuk/	Gift Cards	new tab	Add '(opens in new tab)' to text
https://deliveroo.co.uk/brands/whole-foo…	Deliveroo	new tab	Add '(opens in new tab)' to text
https://careers.wholefoods.com/en-gb	Join us as a Team Member	new tab	Add '(opens in new tab)' to text
https://www.instagram.com/wholefoodsuk/	Instagram	new tab	Add '(opens in new tab)' to text
https://www.facebook.com/wholefoodsUK/	Facebook	new tab	Add '(opens in new tab)' to text
https://twitter.com/wholefoodsuk	Twitter	new tab	Add '(opens in new tab)' to text
https://www.amazon.com/ap/signin?clientC…	Sign up for email	new tab	Add '(opens in new tab)' to text
https://www.amazon.com/ap/signin?clientC…	Sign up for email	new tab	Add '(opens in new tab)' to text
/s/WFM-Code-of-Conduct-12-2022.pdf	Corporate Policies	new tab	Add '(opens in new tab)' to text

39 links and buttons have descriptive text

Links without text are announced as raw URLs by screen readers.

https://www.kensington.wholefoodsmarketcatering.co.uk; https://www.kensington.wholefoodsmarketcatering.co.uk; https://www.kensington.wholefoodsmarketcatering.co.uk

Why this matters

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Source: WCAG 2.1 SC 2.4.4

Add '(opens in new tab)' to link text or aria-label.

https://deliveroo.co.uk/brands/whole-foods-market; https://deliveroo.co.uk/brands/whole-foods-market; https://wwws-uk1.givex.com/cws4.0/wfmuk/; https://deliveroo.co.uk/brands/whole-foods-market; https://careers.wholefoods.com/en-gb; https://www.instagram.com/wholefoodsuk/ ; https://www.facebook.com/wholefoodsUK/ ; https://twitter.com/wholefoodsuk ; https://www.amazon.com/ap/signin?clientContext=130-5036023-2089249&language=e…; https://www.amazon.com/ap/signin?clientContext=130-5036023-2089249&language=e… (+1 more)

Why this matters

Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.

Learn more ▾

Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.

Source: MDN target / OWASP

Color Contrast (Screenshot)

Action

20 text elements analyzed, 7 fail WCAG AA

REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

13 pass 7 fail WCAG AA 3 pass AA only

title Whole Foods Market UK

2.14:1

#000000

#004E36

needs 4.5:1 (normal text)

16px · top of page (header area)

a Skip to Content

2.14:1

#000000

#004E36

needs 4.5:1 (normal text)

16px · top of page (header area)

a Find a Store

2.08:1

#000000

#78251B

needs 4.5:1 (normal text)

16px · above the fold · over background image/gradient

span Open Menu

2.07:1

#000000

#523C3A

needs 4.5:1 (normal text)

16px · above the fold · over background image/gradient

span Close Menu

1.98:1

#000000

#42401B

needs 4.5:1 (normal text)

16px · above the fold · over background image/gradient

span Open Menu

1.91:1

#000000

#781510

needs 4.5:1 (normal text)

16px · above the fold · over background image/gradient

a Order Online

2.76:1

#000000

#933427

needs 4.5:1 (normal text)

16px · above the fold

4 contrast failures on background images/gradients

These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.

Show all checked elements (20)

Element	Ratio	Required	FG	BG	Result
h3 We’re Growing!	17.30:1	3.0:1	#000000	#E9E9E9	Pass
h3 Rose Sale	17.30:1	3.0:1	#000000	#E9E9E9	Pass
title Whole Foods Market U…	2.14:1	4.5:1	#000000	#004E36	Fail
a Skip to Content	2.14:1	4.5:1	#000000	#004E36	Fail
a Order Online	6.21:1	4.5:1	#000000	#669586	Pass
a Recipes	21.00:1	4.5:1	#000000	#FFFFFF	Pass
a Find a Store	2.08:1	4.5:1	#000000	#78251B	Fail
a Work With Us	5.71:1	4.5:1	#000000	#E8523F	Pass
span Open Menu	2.07:1	4.5:1	#000000	#523C3A	Fail
span Close Menu	1.98:1	4.5:1	#000000	#42401B	Fail
span Open Menu	1.91:1	4.5:1	#000000	#781510	Fail
span Close Menu	5.26:1	4.5:1	#000000	#A17567	Pass
a Order Online	2.76:1	4.5:1	#000000	#933427	Fail
a Recipes	19.61:1	4.5:1	#000000	#F8F7F5	Pass
a Find a Store	18.12:1	4.5:1	#000000	#EFEEED	Pass
a Work With Us	17.30:1	4.5:1	#000000	#E9E9E9	Pass
div Order Online	17.30:1	4.5:1	#000000	#E9E9E9	Pass
div Recipes	17.30:1	4.5:1	#000000	#E9E9E9	Pass
div Find a Store	17.30:1	4.5:1	#000000	#E9E9E9	Pass
div Work With Us	17.30:1	4.5:1	#000000	#E9E9E9	Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

Landmark Structure

7 landmarks

PASS

7 landmarks

<main> landmark present

4 <nav> landmark(s) found

4 of 4 <nav> elements are unlabeled

Multiple navigations need aria-label to distinguish them for screen readers.

Skip navigation link present

Page Structure — as a screen reader sees it

Multiple navigations need aria-label to distinguish them for screen readers.

Why this matters

Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.

Learn more ▾

When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.

Source: WAI-ARIA Authoring Practices

A+

Alt Text Quality

All 15 images OK

PASS

All 15 images OK

8 decorative image(s) correctly marked

7 image(s) with good alt text

15 images 7 good alt text 8 decorative

All images have appropriate alt text.

A+

Form Accessibility

No form controls

PASS

No form controls

No form controls on this page

No form controls found.

A+

Lighthouse Accessibility Audits

Score 96/100 — 2 failing, 23 passed

PASS

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.fluid-image-animation-wrapper > div.fluid-image-container > div.js-content-mode-element-wrapper > a.sqs-block-image-link `div.fluid-image-animation-wrapper > div.fluid-image-container > div.js-content-mode-element-wrapper > a.sqs-block-image-link`
div.fluid-image-animation-wrapper > div.fluid-image-container > div.js-content-mode-element-wrapper > a.sqs-block-image-link `div.fluid-image-animation-wrapper > div.fluid-image-container > div.js-content-mode-element-wrapper > a.sqs-block-image-link`
div.fluid-image-animation-wrapper > div.fluid-image-container > div.js-content-mode-element-wrapper > a.sqs-block-image-link `div.fluid-image-animation-wrapper > div.fluid-image-container > div.js-content-mode-element-wrapper > a.sqs-block-image-link`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Cookies Notice `div#onetrust-group-container > div#onetrust-policy > p#onetrust-policy-text > a`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

○List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Identical links have the same purpose.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.