Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 3 REVIEW

Links

200 links checked, 197 healthy, 3 broken

REVIEW

200 links checked, 197 healthy, 3 broken

197 of 200 links are healthy

Broken link: https://www.wipo.int/sme/en/ip-tourism.html

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.wipo.int/patents/en/patent-analytics.html

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.wipo.int/budapest/en/

Found in <a href>. Get "https://www.wipo.int/budapest/en/": context deadline exceeded

Got: unreachable

200 total 192 healthy 3 broken 5 redirects

Broken Links (3)

Status	URL	Found in	Error
404	https://www.wipo.int/sme/en/ip-tourism.html	`<a>`	Not Found
404	https://www.wipo.int/patents/en/patent-analytics.h...	`<a>`	Not Found
ERR	https://www.wipo.int/budapest/en/	`<a>`	Get "https://www.wipo.int/budapest/en/":...

Redirects (5)

URL	Destination	Found in
https://www.wipo.int/about-ip/en/univers...	https://www.wipo.int/about-ip/en/univers...	`<a>`
https://www.wipo.int/ip-competition/en/	https://www.wipo.int/ip-competition/en/	`<a>`
https://www.upov.int/genie/	https://www.upov.int/genie/	`<a>`
https://www3.wipo.int/upovprisma	https://www3.wipo.int/upovprisma	`<a>`
https://www.wipo.int/academy/en/training...	https://www.wipo.int/academy/en/training...	`<a>`

200 https://www.wipo.int/web-assets/images/favicon.svg <link>

200 https://www.wipo.int/web-assets/images/ulf-wipo-favicon-192.... <link>

200 https://www.wipo.int/web-assets/images/ulf-wipo-favicon-180.... <link>

200 https://www.wipo.int/web-assets/images/ulf-wipo-favicon-48.p... <link>

200 https://www.wipo.int/web-assets/images/ulf-wipo-favicon-32.p... <link>

200 https://www.wipo.int/web-assets/images/ulf-wipo-favicon-16.p... <link>

200 https://wipo.int/site.webmanifest <link>

200 https://wipo.int/safari-pinned-tab.svg <link>

200 https://wipo.int/portal/en/rss <link>

200 https://wipo.int/export/system/modules/org.wipo.internet.rwd... <link>

200 https://www.googletagmanager.com/gtag/js?id=AW-381553970&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-15TSHJ0HWP&cx=... <script>

200 https://wipoanalytics.wipo.int/matomo/js/container_oj6DkAWh.... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-P7RLS2 <script>

200 https://cdnjs.wipo.int/universal-lf-webcomponents/latest/com... <script>

200 https://cdnjs.wipo.int/universal-lf-webcomponents/latest/sty... <link>

200 https://webcomponents.wipo.int/polyfills/webcomponents-loade... <script>

200 https://webcomponents.wipo.int/wipo-navbar/wipo-navbar.js <script>

200 https://webcomponents.wipo.int/wipo-navbar/ulf-fonts.css <link>

200 https://webcomponents.wipo.int/wipo-navbar/wipo-navbar-v4.js <script>

200 https://wipo.int/shared/scripts/jquery.flexslider.js <script>

200 https://script.crazyegg.com/pages/scripts/0115/2064.js <script>

200 https://webcomponents.wipo.int/wipo-analytics/wipo-analytics... <script>

200 https://webcomponents.wipo.int/wipo-navbar/cookieconsent.css <link>

200 https://webcomponents.wipo.int/fonts/noto-sans-sc-400.css <link>

200 https://webcomponents.wipo.int/fonts/noto-sans-kr-400.css <link>

200 https://webcomponents.wipo.int/fonts/noto-sans-jp-400.css <link>

200 https://webcomponents.wipo.int/fonts/noto-sans-sc-weights.cs... <link>

200 https://webcomponents.wipo.int/fonts/noto-sans-kr-weights.cs... <link>

200 https://webcomponents.wipo.int/fonts/noto-sans-jp-weights.cs... <link>

200 https://www.wipo.int/about-ip/en/ <a>

200 https://www.wipo.int/about-ip/en/index.html <a>

200 https://www.wipo.int/ip-outreach/en/tools/ <a>

200 https://www.wipo.int/patents/en/patent-information.html <a>

200 https://www.wipo.int/reference/en/ <a>

200 https://www.upov.int/ <a>

200 https://www.wipo.int/patents/en/protection.html <a>

200 https://www.wipo.int/trademarks/en/protection.html <a>

200 https://www.wipo.int/designs/en/protection.html <a>

200 https://www.wipo.int/geo_indications/en/protection.html <a>

200 https://www.upov.int/portal/index.html.en <a>

200 https://www.wipo.int/amc/en/ <a>

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.wipo.int/export/sites/www/shared/images/portal_index.jpg

Missing og:site_name

The og:site_name tag displays the website name in social previews.

URL: https://www.wipo.int/export/sites/www/shared/images/portal_index.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

wipo.int

WIPO - World Intellectual Property Organization

The world’s number one source for global intellectual property (patents, industrial designs, copyright, trademarks etc.) information, resources, and services.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — WIPO - World Intellectual Property Organization
twitter:description — The world’s number one source for global intellectual property (patents, industrial designs, copyright, trademarks et...
twitter:image — https://www.wipo.int/export/sites/www/shared/images/portal_index.jpg

WIPO.INT

WIPO - World Intellectual Property Organization

The world’s number one source for global intellectual property (patents, industrial designs, copyright, trademarks etc.) information, resources, and services.

Preview quality · Facebook B · 80/100

Description will be truncated (160 chars / 155 max)

og:title — WIPO - World Intellectual Property Organization
og:description — The world’s number one source for global intellectual property (patents, industrial designs, copyright, trademarks et...
og:image — https://www.wipo.int/export/sites/www/shared/images/portal_index.jpg
og:type — website
og:url — https://www.wipo.int/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Description will be truncated on Facebook (160 chars, max 155)
→ Tighten og:description to ≤155 characters

WIPO - World Intellectual Property Organization

wipo.int

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (160 chars / 150 max)

og:title — WIPO - World Intellectual Property Organization
og:description — The world’s number one source for global intellectual property (patents, industrial designs, copyright, trademarks et...
og:image — https://www.wipo.int/export/sites/www/shared/images/portal_index.jpg

Description will be truncated on LinkedIn (160 chars, max 150)
→ Tighten og:description to ≤150 characters

wipo.int

WIPO - World Intellectual Property Organization

The world’s number one source for global intellectual property (patents, industrial designs, copyright, trademarks etc.) information, resources, and services.

Preview quality · Slack A+ · 100/100

og:title — WIPO - World Intellectual Property Organization
og:description — The world’s number one source for global intellectual property (patents, industrial designs, copyright, trademarks et...
og:image — https://www.wipo.int/export/sites/www/shared/images/portal_index.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

68/100

Site name appears as

Page title	WIPO - World Intellectual Property Organization
og:site_name	—
twitter:site	@WIPO
Organization.name	WIPO - World Intellectual Property Organization

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

8/15

has name + url

Contact info discoverable

0/10

no contact info discoverable

Findings

Brand name differs across channels — users see inconsistent identity
Organization schema missing logo — add a logo property pointing to a square PNG
Consider adding contactPoint — helps appear in "contact us" rich results
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "logo" for Organization

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

5 properties Valid

{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "WIPO - World Intellectual Property Organization",
  "url": "https://www.wipo.int",
  "sameAs": [
    "https://www.facebook.com/worldipday",
    "http://www.twitter.com/wipo",
    "https://www.linkedin.com/company/wipo",
    "http://www.youtube.com/wipo",
    "http://www.flickr.com/photos/wipo/collections"
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.