Content
· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DOpen GraphActionOpen Graph tags need attention — social sharing previews may be incomplete.FIX
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
65 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
vera-m.ru
Медицинский центр Вера | Проведение анализов лабораторией Invitro
No description
Title will be truncated (115 chars / 70 max)
Description will be truncated (562 chars / 200 max)
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from <meta name=description>
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Title will be truncated on Twitter/X (115 chars, max 70)
→ Shorten the title to ≤70 characters
Description will be truncated on Twitter/X (562 chars, max 200)
→ Tighten the description to ≤200 characters
VERA-M.RU
Медицинский центр Вера | Проведение анализов лабораторией Invitro
No description
Title will be truncated (115 chars / 60 max)
Description will be truncated (562 chars / 155 max)
- og:title — Медицинский центр Вера | Проведение анализов лабораторией Invitro
- og:description — falling back from <meta name=description>
- og:image — https://vera-m.ru/templates/velmaster_invitro/img/m-vera.jpg
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Title will be truncated on Facebook (115 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (562 chars, max 155)
→ Tighten og:description to ≤155 characters
Медицинский центр Вера | Проведение анализов лабораторией Invitro
vera-m.ru
Description will be truncated (562 chars / 150 max)
- og:title — Медицинский центр Вера | Проведение анализов лабораторией Invitro
- og:description — falling back from <meta name=description>
- og:image — https://vera-m.ru/templates/velmaster_invitro/img/m-vera.jpg
Description will be truncated on LinkedIn (562 chars, max 150)
→ Tighten og:description to ≤150 characters
vera-m.ru
Медицинский центр Вера | Проведение анализов лабораторией Invitro
No description
Description will be truncated (562 chars / 300 max)
- og:title — Медицинский центр Вера | Проведение анализов лабораторией Invitro
- og:description — falling back from <meta name=description>
- og:image — https://vera-m.ru/templates/velmaster_invitro/img/m-vera.jpg
Long description may be shortened by Slack (562 chars, guideline ~300)
→ Consider tightening to ~300 chars for the cleanest unfurl
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
FImage OptimizationAction5 issues found across 16 imagesFIX
DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
D
51/100
Site name appears as
| Page title | Медцентр Вера в Саранске и районах Мордовии | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
15/15covers multiple sizes, apple-touch-icon + SVG
Social share image
14/20og:image set; twitter:image missing
Meta completeness
8/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10mailto link
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- twitter:card missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Links139 links checked, 139 healthy, 0 brokenPASS
Redirects (2)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://vk.com/js/api/openapi.js?169 | https://vk.com/js/api/openapi.js?169 | <script> | 0 |
| https://vera-m.ru/ | https://vera-m.ru/ | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Open Graph / Twitter Card DepthOG image dimensions and Twitter card configuration look healthyPASS
AStructured Data1 JSON-LD block(s) found — structured data is well configured.PASS
The "name" property is required for the Organization schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "url" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "sameAs" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://vera-m.ru/#/schema/Organization/base",
"name": "Медицинский центр \u0022Вера\u0022",
"url": "https://vera-m.ru/"
},
{
"@type": "WebSite",
"@id": "https://vera-m.ru/#/schema/WebSite/base",
"url": "https://vera-m.ru/",
"name": "Медицинский центр \u0022Вера\u0022",
"publisher": {
"@id": "https://vera-m.ru/#/schema/Organization/base"
}
},
{
"@type": "WebPage",
"@id": "https://vera-m.ru/#/schema/WebPage/base",
"url": "https://vera-m.ru/saransk-p/",
"name": "Медцентр Вера в Саранске и районах Мордовии",
"description": "Вера – это сеть из 12 медицинских центров по всей Мордовии. Мы работаем на базе лабораторий INVITRO и являемся их партнерами. Первым нашим филиалам уже более 10 лет. Точные и надежные результаты анализов гарантирует лаборатория ИНВИТРО, а необходимые рекомендации можно получить от специалистов медцентра Вера.",
"isPartOf": {
"@id": "https://vera-m.ru/#/schema/WebSite/base"
},
"about": {
"@id": "https://vera-m.ru/#/schema/Organization/base"
},
"inLanguage": "ru-RU"
},
{
"@type": "Article",
"@id": "https://vera-m.ru/#/schema/com_content/article/1",
"name": "Медицинский центр ВЕРА",
"headline": "Медицинский центр ВЕРА",
"inLanguage": "ru-RU",
"isPartOf": {
"@id": "https://vera-m.ru/#/schema/WebPage/base"
}
}
]
}