C — https://billboard.com | BeaverCheck Audit

Site Health

Score: 70 / 100

Based on 8 categories, 0 sections

Room to improve — your 13.6s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Rich content metadata — your pages look great everywhere.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

WordPress · 413 peers

You 70

Avg 74

At average

0 50 100

Better than 4% of WordPress sites See full WordPress benchmark →

Admiral · 63 peers

You 70

Avg 72

At average

0 50 100

Better than 7% of Admiral sites See full Admiral benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

Page weighs 23.7 MB (9.7 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

1 button(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

10 control(s) without accessible label

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Form Accessibility

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fbillboard.com)](https://beavercheck.com/results/6b8cd23d-68fb-4833-bc19-5eb3a741d40d)

HTML

<a href="https://beavercheck.com/results/6b8cd23d-68fb-4833-bc19-5eb3a741d40d"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fbillboard.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fbillboard.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 13.6s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

2 security gaps detected — browsers may warn visitors about your site.

Your LCP is 13.6s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

2 accessibility issues exclude users who rely on assistive technology.

Conversion Barriers

4 critical 3 warning

7 barrier(s) likely increasing bounce by ~32%.

Speed (2)

Page takes 13.6s to load

+12% bounce

Users abandon at ~3s — you're 11.1s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 3.4s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (1)

10 form field(s) without a label

+6% bounce

Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes

Fix: Associate every input with a visible <label for="…">; add autocomplete attributes

Navigation (2)

6 link(s) with generic text ("click here", "read more")

+1% bounce

Screen-reader users navigating by link list see no context — and search engines can't infer relevance

Fix: Rewrite with descriptive phrases that identify the destination

4 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$600 investment → $1,429/month returns + USD 157,500 risk avoided

Payback period: < 1 month First-year ROI: +2757%

Investment

$600

6h · 5 findings

Monthly returns

$1,429 /mo

~$17,145 / year

Conversions recovered $1,426
Bandwidth savings $2.44

Regulatory risk avoided

USD 157,500

if kept compliant

ADA Title III USD 150,000
CCPA/CPRA USD 7,500

Payback period

0 12mo 24mo

$100 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$600

6.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$100 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,127 / month at risk

~$157,529 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA

No privacy policy link detected
CCPA/CPRA: USD 2,500 – USD 7,500
1 advertising/retargeting trackers detected
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no cookie policy found
CCPA/CPRA: USD 2,500 – USD 7,500

+7 more

Bandwidth Waste

$2.44 /mo

30518.5 MB/mo × 0.080 USD/GB

Optimize transfer: save ~3.1 MB per page load
Saves $2.44/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.44 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

13.62 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

3.38 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

9.29 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

35.94 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
cdn.tinypass.com/api/tinypass.min.js	14400.0 s	132.6 KiB
ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js	14400.0 s	132.2 KiB
cdn.confiant-integrations.net/33CYnLkVKFSMCUwC1MMcR-L4HeU/video/config.js	1100.0 s	55.3 KiB
ads.blogherads.com/static/chunks/3622.7d0e84ccad5146cd86e6.js	14400.0 s	50.2 KiB
cdn.cxense.com/cx.js	3600.0 s	38.1 KiB
cdn.cxense.com/cx.js	3600.0 s	38.1 KiB
ads.blogherads.com/static/chunks/831.b113b40433677910de75.js	14400.0 s	43.4 KiB
s.skimresources.com/js/87443X1644751.skimlinks.js	3600.0 s	20.0 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
ads.blogherads.com/static/chunks/2030.b94af747cd5b3350d333.js	14400.0 s	19.8 KiB
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js	3600.0 s	15.4 KiB
ads.blogherads.com/static/chunks/982.31e834f3c5c91bf8b371.js	14400.0 s	11.5 KiB
api.b2c.com/api/init-605420mses66u90ksh2.js	600.0 s	7.5 KiB
static.hotjar.com/c/hotjar-2036991.js?sv=7	60.0 s	6.2 KiB
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	13.7 KiB
cdn.cxense.com/cx.cce.js	3600.0 s	6.8 KiB
ads.blogherads.com/static/chunks/4857.910c4b46763f23e61854.js	14400.0 s	7.9 KiB
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601759.0 s	53.0 KiB
ads.blogherads.com/sk/00/000/00000/28766/header.js	14400.0 s	7.4 KiB
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	5.3 KiB
ads.blogherads.com/static/chunks/6559.074815d12fef9b41149e.js	14400.0 s	6.2 KiB
ads.blogherads.com/static/chunks/6317.7fde3be0f22be218a9d5.js	14400.0 s	5.0 KiB
ads.blogherads.com/static/blogherads.js	14400.0 s	4.4 KiB
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	5.5 KiB
buy.tinypass.com/widget/dist/template/css/img/fail-icon.png	1200.0 s	2.4 KiB
d1mkq4fbm7j30i.cloudfront.net/21/oHS-21.js	0.0 ms	840 B
/Repo/rep.gif?ver=3.3.0&typ=pgv&rnd=mo91fw98s5q3679r&sid=...	0.0 ms	413 B
p.skimresources.com/px.gif?ch=1&rn=2.9312744994332394	0.0 ms	267 B
iabusprivacy.pmc.com/geo-info.js	0.0 ms	265 B
merequartz.com/aadetect/px.gif?ch=2&rn=88202&adslot=ad_300x250_136380	3600.0 s	311 B
ad-delivery.net/px.gif?ch=1	86400.0 s	611 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	255 B
p.skimresources.com/px.gif?ch=2&rn=2.9312744994332394	0.0 ms	93 B
ad-delivery.net/px.gif?ch=2	86400.0 s	109 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601759.0 s	0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601759.0 s	0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601759.0 s	0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601759.0 s	0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601759.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js	3600.0 s	0 B
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js	3600.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:34.798 source:map[column:2103 line:1 type:source-location url: urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:47.5 source:map[column:5145 line:0 type:source-location url:https://api.b2c.com/api/init-605420mses66u90ksh2.js urlProvider:network]] map[reflowTime:0.333 source:map[column:6679 line:0 type:source-location url:https://api.b2c.com/api/init-605420mses66u90ksh2.js urlProvider:network]] map[reflowTime:0.293 source:map[column:9604 line:0 type:source-location url:https://api.b2c.com/api/init-605420mses66u90ksh2.js urlProvider:network]] map[reflowTime:0.154 source:map[column:11425 line:0 type:source-location url:https://api.b2c.com/api/init-605420mses66u90ksh2.js urlProvider:network]] map[reflowTime:23.719 source:map[type:text value:[unattributed]]] map[reflowTime:2.151 source:map[column:73053 line:0 type:source-location url:https://hamsterspot.com/build/ncqd4kjz2i8s.min.js urlProvider:network]] map[reflowTime:2.37 source:map[column:72723 line:0 type:source-location url:https://hamsterspot.com/build/ncqd4kjz2i8s.min.js urlProvider:network]] map[reflowTime:26.048 source:map[column:327363 line:0 type:source-location url:https://cdn.tinypass.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:1.812 source:map[column:23694 line:0 type:source-location url:https://cds.connatix.com/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4d2-06948452ae1a urlProvider:network]] map[reflowTime:1.566 source:map[column:43411 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:0.09 source:map[column:57109 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:3.483 source:map[column:57571 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:0.24 source:map[column:33383 line:0 type:source-location url:https://cdn.tinypass.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:0.454 source:map[column:33416 line:0 type:source-location url:https://cdn.tinypass.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:3.535 source:map[column:297534 line:0 type:source-location url:https://cdn.tinypass.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:0.679 source:map[column:278 line:92 type:source-location url:https://www.google-analytics.com/analytics.js urlProvider:network]] map[reflowTime:1.269 source:map[column:142678 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:0.143 source:map[column:141036 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:25.531 source:map[column:90935 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:2.538 source:map[column:152770 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:1.348 source:map[column:118143 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.136 source:map[column:115111 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:1.133 source:map[column:27962 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:3.064 source:map[column:197320 line:0 type:source-location url:https://cds.connatix.com/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4d2-06948452ae1a urlProvider:network]] map[reflowTime:1.746 source:map[column:505329 line:0 type:source-location url:https://cds.connatix.com/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4d2-06948452ae1a urlProvider:network]] map[reflowTime:3.358 source:map[column:341954 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.ads.js urlProvider:network]] map[reflowTime:0.415 source:map[column:341908 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.ads.js urlProvider:network]] map[reflowTime:3.443 source:map[column:84838 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:4.338 source:map[column:126569 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:1.153 source:map[column:91428 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:1.548 source:map[column:47563 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.927 source:map[column:46787 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.936 source:map[column:47184 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
a.lrv-a-unstyle-link > div.c-lazy-image > div.lrv-a-crop-16x9 > img.c-lazy-image__img `a.lrv-a-unstyle-link > div.c-lazy-image > div.lrv-a-crop-16x9 > img.c-lazy-image__img`	/wp-content/themes/vip/pmc-billboard-2021/assets/public/l...	1019.6 KiB	754.5 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-1-IMG

nodeLabel: Gloria Trevi

path: 5,HTML,2,BODY,14,DIV,7,MAIN,2,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,A,0,DIV,0,IMG

selector: div.c-lazy-image > a.c-lazy-image__link > div.a-crop-6x4 > img.c-lazy-image__img

snippet: <img class="c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lr…" src="https://www.billboard.com/wp-content/uploads/2026/04/02-Gloria-Trevi-2026-…" alt="Gloria Trevi" srcset="https://www.billboard.com/wp-content/uploads/2026/04/02-Gloria-Trevi-2026-…" sizes="(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48re…" height="" width="" decoding="async">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
cdn.cookielaw.org/scripttemplates/otSDKStub.js	0 B	780 ms
iabusprivacy.pmc.com/geo-info.js	265 B	784 ms
/wp-content/plugins/pmc-plugins/pmc-piano/assets/build/co...	1.2 KiB
/wp-content/plugins/pmc-plugins/pmc-piano/assets/build/wo...	8.6 KiB	151 ms

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
/af/a27183/00000000000000007753c17e/31/l?primer=7fa3915bd...	10 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 754 ms

URL	Time Spent
billboard.com/	754 ms
www.billboard.com/	0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 450 ms 101.1 KiB

URL	Transfer Size	Est Savings
:root{--border-color-grey-lightest: rgb(237, 236, 236);--border-color-brand-secondary-light: rgb(0,…	76.8 KiB	67.5 KiB
/wp-content/themes/vip/pmc-billboard-2021/assets/build/cs...	20.2 KiB	18.5 KiB
www.billboard.com/wp-includes/css/dist/block-library/style.min.css?ver=6.7.5	15.1 KiB	15.1 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 1.1 s 1003.6 KiB

URL	Transfer Size	Est Savings
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	187.7 KiB	142.1 KiB
ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js	132.0 KiB	105.8 KiB
imasdk.googleapis.com/js/sdkloader/ima3.js	145.7 KiB	96.6 KiB
cds.connatix.com/p/320810193/player.ads.js	94.8 KiB	74.3 KiB
www.googletagmanager.com/gtag/js?id=G-DJBCNPKNBT&cx=c&gtm=4e64k0h2	168.5 KiB	70.5 KiB
cdn.tinypass.com/api/tinypass.min.js	132.1 KiB	70.2 KiB
cdn.confiant-integrations.net/video/202603241056/wrap.js	125.1 KiB	69.6 KiB
www.googletagmanager.com/gtag/js?id=AW-608454122&cx=c&gtm=4e64k0h2	144.0 KiB	65.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-MD3ZLS	143.6 KiB	61.8 KiB
/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4...	138.5 KiB	49.3 KiB
ads.blogherads.com/static/chunks/3622.7d0e84ccad5146cd86e6.js	50.1 KiB	41.2 KiB
cds.connatix.com/p/320810193/player.hls.js	74.9 KiB	40.7 KiB
ads.blogherads.com/static/chunks/831.b113b40433677910de75.js	43.1 KiB	34.9 KiB
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js	54.1 KiB	34.9 KiB
cds.connatix.com/p/320810193/player.renderer.js	44.1 KiB	24.5 KiB
cdn.cxense.com/cx.js	37.5 KiB	21.8 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.billboard.com/	3.1 s	1.3 s	36 ms
cds.connatix.com/p/320810193/player.user.manager.service.js	1.3 s	1.1 s	7.6 ms
Unattributable	1.2 s	110 ms	0.0 ms
cdn.tinypass.com/api/tinypass.min.js	881 ms	595 ms	41 ms
cds.connatix.com/p/320810193/player.lit.ui.js	715 ms	492 ms	18 ms
imasdk.googleapis.com/js/sdkloader/ima3.js	563 ms	465 ms	59 ms
api.b2c.com/api/init-605420mses66u90ksh2.js	540 ms	338 ms	1.4 ms
cdn.confiant-integrations.net/video/202603241056/wrap.js	531 ms	482 ms	37 ms
www.googletagmanager.com/gtag/js?id=G-DJBCNPKNBT&cx=c&gtm=4e64k0h2	466 ms	342 ms	69 ms
/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4...	448 ms	240 ms	47 ms
cds.connatix.com/p/320810193/player.hls.js	429 ms	242 ms	32 ms
ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js	375 ms	330 ms	33 ms
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	308 ms	196 ms	100 ms
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js	308 ms	284 ms	14 ms
www.googletagmanager.com/gtag/js?id=AW-608454122&cx=c&gtm=4e64k0h2	293 ms	229 ms	55 ms
www.googletagmanager.com/gtm.js?id=GTM-MD3ZLS	279 ms	212 ms	43 ms
s3-us-west-2.amazonaws.com/jsstore/a/X2JH2J8/ge.js	266 ms	247 ms	4.9 ms
html-load.com/loader.min.js	249 ms	203 ms	24 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	175 ms	145 ms	28 ms
/wp-content/themes/vip/pmc-billboard-2021/assets/build/js...	154 ms	86 ms	9.8 ms
securepubads.g.doubleclick.net/tag/js/gpt.js	110 ms	95 ms	14 ms
/wp-content/plugins/pmc-plugins/pmc-piano/assets/build/wo...	110 ms	76 ms	2.1 ms
www.billboard.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	104 ms	33 ms	6.5 ms
hamsterspot.com/build/ncqd4kjz2i8s.min.js	87 ms	50 ms	7.8 ms
cdn.cxense.com/cx.js	87 ms	62 ms	13 ms
cds.connatix.com/p/320810193/player.renderer.js	86 ms	30 ms	13 ms
static.hotjar.com/c/hotjar-2036991.js?sv=7	85 ms	82 ms	2.1 ms
s.skimresources.com/js/87443X1644751.skimlinks.js	82 ms	46 ms	4.7 ms
cds.connatix.com/p/320810193/player.ads.js	80 ms	30 ms	33 ms
www.google-analytics.com/analytics.js	77 ms	53 ms	16 ms
s0.2mdn.net/instream/video/client.js	69 ms	28 ms	39 ms
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js	68 ms	52 ms	15 ms
cds.connatix.com/p/plugins/connatix.omsdk.service-web-1.4.13-compressed.js	61 ms	56 ms	3.7 ms
/wp-content/plugins/pmc-plugins/pmc-video-player/build/js...	52 ms	11 ms	1.4 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	8.6 s
Other	2.1 s
Style & Layout	1.6 s
Script Parsing & Compilation	941 ms
Parse HTML & CSS	402 ms
Rendering	278 ms
Garbage Collection	157 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
The page has an unload handler in a sub frame.	Actionable
Pages with WebSocket cannot enter back/forward cache.	Pending browser support

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/3531517a-1735-4185-b95f-3a7c30723e94/mmid-34c53e44-3f11-...	2.5 MiB
/3531517a-1735-4185-b95f-3a7c30723e94/mmid-34c53e44-3f11-...	2.5 MiB
/wp-content/themes/vip/pmc-billboard-2021/assets/public/l...	1021.0 KiB
www.billboard.com/	271.6 KiB
imasdk.googleapis.com/js/core/bridge3.758.1_en.html?gdpr=1	270.9 KiB
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	187.7 KiB
www.googletagmanager.com/gtag/js?id=G-DJBCNPKNBT&cx=c&gtm=4e64k0h2	168.6 KiB
imasdk.googleapis.com/js/sdkloader/ima3.js	146.1 KiB
www.googletagmanager.com/gtag/js?id=AW-608454122&cx=c&gtm=4e64k0h2	144.1 KiB
www.googletagmanager.com/gtm.js?id=GTM-MD3ZLS	143.9 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
EJAE Audrey Nuna REI AMI Billboard Cover April 18, 2026 `div.lrv-u-margin-lr-1@mobile-max > div.c-lazy-image > a.c-lazy-image__link > img.c-lazy-image__img`	/wp-content/themes/vip/pmc-billboard-2021/assets/public/l...

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 19 user timings

●Avoid long main-thread tasks 20 long tasks found

●Avoid non-composited animations 4 animated elements found

●Network Requests

●Network Round Trip Times 170 ms

●Server Backend Latencies 130 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 560 ms

○INP breakdown

○Avoid large layout shifts

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Focusable descendents within an `[aria-hidden="true"]` element prevent those interactive elements from being available to users of assistive technologies like screen readers. Learn how `aria-hidden` affects focusable elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Shaboozey Will Head To The Wild West on Revenge-Driven Concept Album 18 HRS AGO `div.js-Flickity > div.flickity-viewport > div.flickity-slider > div.js-Flickity-cell`
On Centenary of Queen Elizabeth II’s Birth, a New Book Explores Her Impact on C… `div.js-Flickity > div.flickity-viewport > div.flickity-slider > div.js-Flickity-cell`
Haslams Pay $205M for NWSL Expansion Team in Columbus 3 HRS AGO `div.js-Flickity > div.flickity-viewport > div.flickity-slider > div.js-Flickity-cell`
Alex Jones Has Shirtless Meltdown as ‘The Onion’ Prepares to Relaunch Infowars … `div.js-Flickity > div.flickity-viewport > div.flickity-slider > div.js-Flickity-cell`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

Screen reader users rely on frame titles to describe the contents of frames. Learn more about frame titles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
section.lrv-u-margin-b-1 > div.pmc-bb-footer-subscription-btn > div.tp-container-inner > iframe#offer_918b35becd19e1cd467e-0 `section.lrv-u-margin-b-1 > div.pmc-bb-footer-subscription-btn > div.tp-container-inner > iframe#offer_918b35becd19e1cd467e-0`

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.o-card > div.o-card__image-wrap > div.c-lazy-image > a.c-lazy-image__link `div.o-card > div.o-card__image-wrap > div.c-lazy-image > a.c-lazy-image__link`
div.o-card > div.o-card__image-wrap > div.c-lazy-image > a.c-lazy-image__link `div.o-card > div.o-card__image-wrap > div.c-lazy-image > a.c-lazy-image__link`
div.a-homepage-top-grid__aside > div.homepage-news-river > header.o-header > a.c-button `div.a-homepage-top-grid__aside > div.homepage-news-river > header.o-header > a.c-button`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
OUR SITES `div.lrv-u-flex > div.lrv-u-margin-l-auto@tablet > nav.o-nav > h4#pmc-footer`

These are opportunities to improve keyboard navigation in your application.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●`<video>` elements contain a `<track>` element with `[kind="captions"]`

●Identical links have the same purpose.

○`[accesskey]` values are unique

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
Topics	ads.blogherads.com/static/chunks/3622.7d0e84ccad5146cd86e6.js line 1, col 55741

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js line 1, col 288164	`%cP%cM%cC Atlas MG padding: 2px 1px 2px 10px; border-radius: 7px 0 0 7px; background-color: black; color: white; padding: 2px 1px; background-color: black; color: #ed1c24; padding: 2px 10px 2px 1px; border-radius: 0 7px 7px 0; background-color: black; color: white; Error: Time to wait for consent has expired. at s (https://ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js:2:106729)`

Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Issue type
Content security policy

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.billboard.com/page/2/	READ MORE

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Learn more about robots.txt.

Why this matters

Performance issues directly impact user engagement and conversion rates.

To appear in search results, crawlers need access to your app.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.14 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

3.67 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

198 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.022

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

4.25 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

13.47 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
cdn.tinypass.com/api/tinypass.min.js	14400.0 s	132.7 KiB
ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js	14400.0 s	132.1 KiB
cdn.confiant-integrations.net/33CYnLkVKFSMCUwC1MMcR-L4HeU/video/config.js	1100.0 s	55.3 KiB
ads.blogherads.com/static/chunks/3622.7d0e84ccad5146cd86e6.js	14400.0 s	50.3 KiB
cdn.cxense.com/cx.js	3600.0 s	38.1 KiB
cdn.cxense.com/cx.js	3600.0 s	38.1 KiB
ads.blogherads.com/static/chunks/831.b113b40433677910de75.js	14400.0 s	43.1 KiB
s.skimresources.com/js/87443X1644751.skimlinks.js	3600.0 s	20.0 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
charts-static.billboard.com/img/2025/02/alexwarren-vcb-ordinary-jb8-180x180.jpg	0.0 ms	14.5 KiB
/img/2025/11/ellalangley-yci-choosintexas-3s2-180x180.jpg	0.0 ms	14.0 KiB
ads.blogherads.com/static/chunks/2030.b94af747cd5b3350d333.js	14400.0 s	19.8 KiB
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js	3600.0 s	15.4 KiB
charts-static.billboard.com/img/2023/06/ellalangley-yci-180x180.jpg	0.0 ms	10.4 KiB
charts-static.billboard.com/img/2010/01/bruno-mars-8dl-180x180.jpg	0.0 ms	9.6 KiB
ads.blogherads.com/static/chunks/982.31e834f3c5c91bf8b371.js	14400.0 s	11.6 KiB
charts-static.billboard.com/img/2025/08/oliviadean-8k4-manineed-jej-180x180.jpg	0.0 ms	7.1 KiB
api.b2c.com/api/init-605420mses66u90ksh2.js	600.0 s	7.5 KiB
pmc-pp-tou.s3.us-west-1.amazonaws.com/privacy-notice.js?ver=1	0.0 ms	6.7 KiB
static.hotjar.com/c/hotjar-2036991.js?sv=7	60.0 s	6.2 KiB
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	13.7 KiB
cdn.cxense.com/cx.cce.js	3600.0 s	6.8 KiB
ads.blogherads.com/static/chunks/4857.910c4b46763f23e61854.js	14400.0 s	7.9 KiB
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601729.0 s	53.0 KiB
ads.blogherads.com/sk/00/000/00000/28766/header.js	14400.0 s	7.6 KiB
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	5.3 KiB
ads.blogherads.com/static/chunks/6559.074815d12fef9b41149e.js	14400.0 s	6.2 KiB
ads.blogherads.com/static/chunks/6317.7fde3be0f22be218a9d5.js	14400.0 s	4.8 KiB
ads.blogherads.com/static/blogherads.js	14400.0 s	4.2 KiB
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	5.5 KiB
buy.tinypass.com/widget/dist/template/css/img/fail-icon.png	1200.0 s	2.4 KiB
d1mkq4fbm7j30i.cloudfront.net/21/oHS-21.js	0.0 ms	841 B
/Repo/rep.gif?ver=3.3.0&typ=pgv&rnd=mo91giqb6j6kn06n&sid=...	0.0 ms	414 B
iabusprivacy.pmc.com/geo-info.js	0.0 ms	265 B
p.skimresources.com/px.gif?ch=1&rn=6.713194572100155	0.0 ms	248 B
ad-delivery.net/px.gif?ch=1	86400.0 s	611 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	255 B
buy.tinypass.com/widget/dist/template/css/template.bundle.1.0.css	1200.0 s	255 B
buy.tinypass.com/widget/dist/template/css/img/fail-icon.png	1200.0 s	250 B
p.skimresources.com/px.gif?ch=2&rn=6.713194572100155	0.0 ms	93 B
ad-delivery.net/px.gif?ch=2	86400.0 s	109 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601729.0 s	0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601729.0 s	0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601729.0 s	0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601729.0 s	0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601729.0 s	0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601729.0 s	0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601729.0 s	0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601729.0 s	0 B
/_sam/H4sIAAAAAAAA_z3IwQ6AIAgA0B9KmJ76m4bJHI6oBa7f7-bt7eE...	601729.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
/ng/common/i18n/platform-translation-map_en_US.js?version...	86400.0 s	0 B
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js	3600.0 s	0 B
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js	3600.0 s	0 B
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js	3600.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B
/showtemplate/general/loadTranslationMap?aid=Ow9jtiXxtz&v...	86400.0 s	0 B

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:21.236 source:map[column:76337 line:2 type:source-location url:https://www.billboard.com/wp-content/themes/vip/pmc-billboard-2021/assets/build/js/common.js?ver=1764678915 urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:19.433 source:map[column:49615 line:1 type:source-location url:https://www.billboard.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:12.437 source:map[column:50335 line:1 type:source-location url:https://www.billboard.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:0.412 source:map[column:50393 line:1 type:source-location url:https://www.billboard.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:0.275 source:map[column:50457 line:1 type:source-location url:https://www.billboard.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:9.596 source:map[type:text value:[unattributed]]] map[reflowTime:12.255 source:map[column:30675 line:1 type:source-location url:https://www.billboard.com/wp-content/themes/vip/pmc-billboard-2021/assets/build/js/common.js?ver=1764678915 urlProvider:network]] map[reflowTime:4.684 source:map[column:30832 line:1 type:source-location url:https://www.billboard.com/wp-content/themes/vip/pmc-billboard-2021/assets/build/js/common.js?ver=1764678915 urlProvider:network]] map[reflowTime:1.612 source:map[column:30994 line:1 type:source-location url:https://www.billboard.com/wp-content/themes/vip/pmc-billboard-2021/assets/build/js/common.js?ver=1764678915 urlProvider:network]] map[reflowTime:2.685 source:map[column:70434 line:1 type:source-location url:https://www.billboard.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1 urlProvider:network]] map[reflowTime:5.87 source:map[column:23694 line:0 type:source-location url:https://cds.connatix.com/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4d2-06948452ae1a urlProvider:network]] map[reflowTime:0.295 source:map[column:71622 line:5 type:source-location url:https://cdn.cxense.com/cx.js urlProvider:network]] map[reflowTime:0.754 source:map[column:327363 line:0 type:source-location url:https://cdn.tinypass.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:1.961 source:map[column:43411 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:0.685 source:map[column:57109 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:0.027 source:map[column:56167 line:0 type:source-location url:https://cds.connatix.com/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4d2-06948452ae1a urlProvider:network]] map[reflowTime:2.161 source:map[column:297534 line:0 type:source-location url:https://cdn.tinypass.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:6.518 source:map[column:57571 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:0.291 source:map[column:33383 line:0 type:source-location url:https://cdn.tinypass.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:0.572 source:map[column:33416 line:0 type:source-location url:https://cdn.tinypass.com/api/tinypass.min.js urlProvider:network]] map[reflowTime:6.859 source:map[column:142678 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:0.176 source:map[column:141036 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:19.248 source:map[column:90935 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:1.798 source:map[column:152770 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.935 source:map[column:118143 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.115 source:map[column:115111 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.624 source:map[column:27962 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:4.21 source:map[column:197320 line:0 type:source-location url:https://cds.connatix.com/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4d2-06948452ae1a urlProvider:network]] map[reflowTime:1.559 source:map[column:505329 line:0 type:source-location url:https://cds.connatix.com/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4d2-06948452ae1a urlProvider:network]] map[reflowTime:1.297 source:map[column:100105 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:2.182 source:map[column:341954 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.ads.js urlProvider:network]] map[reflowTime:0.342 source:map[column:341908 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.ads.js urlProvider:network]] map[reflowTime:3.597 source:map[column:84838 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:5.006 source:map[column:126569 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.renderer.js urlProvider:network]] map[reflowTime:0.854 source:map[column:91428 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.734 source:map[column:47563 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.703 source:map[column:46787 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:0.774 source:map[column:47184 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]] map[reflowTime:2.188 source:map[column:87921 line:0 type:source-location url:https://cds.connatix.com/p/320810193/player.lit.ui.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
a.lrv-a-unstyle-link > div.c-lazy-image > div.lrv-a-crop-16x9 > img.c-lazy-image__img `a.lrv-a-unstyle-link > div.c-lazy-image > div.lrv-a-crop-16x9 > img.c-lazy-image__img`	/wp-content/themes/vip/pmc-billboard-2021/assets/public/l...	1019.6 KiB	754.5 KiB
Alex Warren `div.c-lazy-image > a.c-lazy-image__link > div.lrv-a-crop-1x1 > img.c-lazy-image__img`	charts-static.billboard.com/img/2025/02/alexwarren-vcb-ordinary-jb8-180x180.jpg	14.1 KiB	9.6 KiB
Ella Langley `div.c-lazy-image > a.c-lazy-image__link > div.lrv-a-crop-1x1 > img.c-lazy-image__img`	/img/2025/11/ellalangley-yci-choosintexas-3s2-180x180.jpg	13.7 KiB	9.3 KiB
Ella Langley `div.c-lazy-image > a.c-lazy-image__link > div.lrv-a-crop-1x1 > img.c-lazy-image__img`	charts-static.billboard.com/img/2023/06/ellalangley-yci-180x180.jpg	10.2 KiB	5.7 KiB
Bruno Mars `div.c-lazy-image > a.c-lazy-image__link > div.lrv-a-crop-1x1 > img.c-lazy-image__img`	charts-static.billboard.com/img/2010/01/bruno-mars-8dl-180x180.jpg	9.4 KiB	5.0 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-5-IMG

nodeLabel: Gloria Trevi

path: 5,HTML,2,BODY,13,DIV,7,MAIN,2,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,A,0,DIV,0,IMG

selector: div.c-lazy-image > a.c-lazy-image__link > div.a-crop-6x4 > img.c-lazy-image__img

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
cdn.cookielaw.org/scripttemplates/otSDKStub.js	0 B	230 ms
/wp-content/plugins/pmc-plugins/pmc-piano/assets/build/wo...	8.6 KiB
/wp-content/plugins/pmc-plugins/pmc-piano/assets/build/co...	1.2 KiB
iabusprivacy.pmc.com/geo-info.js	265 B	204 ms

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
/af/9879ec/00000000000000007753c185/30/l?primer=7cdcb44be...	5.0 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 434 ms

URL	Time Spent
billboard.com/	434 ms
www.billboard.com/	0.0 ms

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 40 ms 99.8 KiB

URL	Transfer Size	Est Savings
:root{--border-color-grey-lightest: rgb(237, 236, 236);--border-color-brand-secondary-light: rgb(0,…	76.7 KiB	67.2 KiB
/wp-content/themes/vip/pmc-billboard-2021/assets/build/cs...	20.2 KiB	17.5 KiB
www.billboard.com/wp-includes/css/dist/block-library/style.min.css?ver=6.7.5	15.1 KiB	15.1 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 400 ms 1.0 MiB

URL	Transfer Size	Est Savings
/pagead/managed/js/gpt/m202604090102/pubads_impl.js?cb=31...	187.6 KiB	140.0 KiB
ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js	131.8 KiB	105.7 KiB
imasdk.googleapis.com/js/sdkloader/ima3.js	145.7 KiB	96.8 KiB
cds.connatix.com/p/320810193/player.ads.js	94.8 KiB	73.4 KiB
www.googletagmanager.com/gtag/js?id=G-DJBCNPKNBT&cx=c&gtm=4e64h1	168.7 KiB	71.1 KiB
cdn.confiant-integrations.net/video/202603241056/wrap.js	125.1 KiB	69.6 KiB
cdn.tinypass.com/api/tinypass.min.js	132.1 KiB	69.2 KiB
www.googletagmanager.com/gtag/js?id=AW-608454122&cx=c&gtm=4e64h1	144.3 KiB	65.1 KiB
www.googletagmanager.com/gtm.js?id=GTM-MD3ZLS	143.8 KiB	61.7 KiB
/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4...	138.5 KiB	49.0 KiB
ads.blogherads.com/static/chunks/3622.7d0e84ccad5146cd86e6.js	50.1 KiB	41.2 KiB
cds.connatix.com/p/320810193/player.hls.js	74.9 KiB	40.7 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	56.1 KiB	37.5 KiB
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js	54.1 KiB	35.0 KiB
ads.blogherads.com/static/chunks/831.b113b40433677910de75.js	42.9 KiB	34.8 KiB
cds.connatix.com/p/320810193/player.renderer.js	44.1 KiB	24.2 KiB
cdn.cxense.com/cx.js	37.5 KiB	21.8 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.billboard.com/	718 ms	364 ms	10 ms
Unattributable	362 ms	33 ms	0.0 ms
cds.connatix.com/p/320810193/player.user.manager.service.js	330 ms	279 ms	7.4 ms
cdn.tinypass.com/api/tinypass.min.js	194 ms	136 ms	10 ms
cds.connatix.com/p/320810193/player.lit.ui.js	181 ms	137 ms	4.8 ms
cdn.confiant-integrations.net/video/202603241056/wrap.js	123 ms	114 ms	8.4 ms
/p/320810193/connatix.player.js?cid=1ffe63de-eb53-11e9-b4...	123 ms	71 ms	12 ms
imasdk.googleapis.com/js/sdkloader/ima3.js	110 ms	85 ms	8.7 ms
api.b2c.com/api/init-605420mses66u90ksh2.js	99 ms	96 ms	0.4 ms
/pagead/managed/js/gpt/m202604090102/pubads_impl.js?cb=31...	93 ms	66 ms	12 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	83 ms	74 ms	7.9 ms
cds.connatix.com/p/320810193/player.hls.js	81 ms	44 ms	11 ms
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js	78 ms	73 ms	4.0 ms
www.googletagmanager.com/gtag/js?id=G-DJBCNPKNBT&cx=c&gtm=4e64h1	68 ms	56 ms	12 ms
ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js	63 ms	56 ms	6.1 ms
www.googletagmanager.com/gtag/js?id=AW-608454122&cx=c&gtm=4e64h1	62 ms	51 ms	11 ms
/wp-content/plugins/pmc-plugins/pmc-piano/assets/build/wo...	61 ms	18 ms	0.7 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	2.1 s
Other	542 ms
Style & Layout	297 ms
Script Parsing & Compilation	216 ms
Parse HTML & CSS	106 ms
Rendering	92 ms
Garbage Collection	59 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
The page has an unload handler in a sub frame.	Actionable
Pages with WebSocket cannot enter back/forward cache.	Pending browser support

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/3531517a-1735-4185-b95f-3a7c30723e94/mmid-34c53e44-3f11-...	2.5 MiB
/3531517a-1735-4185-b95f-3a7c30723e94/mmid-34c53e44-3f11-...	2.5 MiB
/wp-content/themes/vip/pmc-billboard-2021/assets/public/l...	1020.9 KiB
www.billboard.com/	271.9 KiB
imasdk.googleapis.com/js/core/bridge3.758.1_en.html?gdpr=1	270.9 KiB
/pagead/managed/js/gpt/m202604090102/pubads_impl.js?cb=31...	187.6 KiB
www.googletagmanager.com/gtag/js?id=G-DJBCNPKNBT&cx=c&gtm=4e64h1	168.7 KiB
imasdk.googleapis.com/js/sdkloader/ima3.js	146.1 KiB
www.googletagmanager.com/gtag/js?id=AW-608454122&cx=c&gtm=4e64h1	144.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-MD3ZLS	144.2 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
EJAE Audrey Nuna REI AMI Billboard Cover April 18, 2026 `div.lrv-u-margin-lr-1@mobile-max > div.c-lazy-image > a.c-lazy-image__link > img.c-lazy-image__img`	/wp-content/themes/vip/pmc-billboard-2021/assets/public/l...
EJAE Audrey Nuna REI AMI Billboard Cover April 18, 2026 `div.left-content > div.c-lazy-image > a.c-lazy-image__link > img.c-lazy-image__img`	cdn.shopify.com/s/files/1/0237/2843/products/2020_04_540x.jpg?v=1581608516

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Max Potential First Input Delay 120 ms

●Layout shift culprits

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 27 user timings

●Avoid long main-thread tasks 10 long tasks found

●Avoid non-composited animations 5 animated elements found

●Network Requests

●Network Round Trip Times 180 ms

●Server Backend Latencies 380 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 490 ms

●Avoid large layout shifts 3 layout shifts found

○INP breakdown

Accessibility

ARIA

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Alex Jones Has Shirtless Meltdown as ‘The Onion’ Prepares to Relaunch Infowars … `div.js-Flickity > div.flickity-viewport > div.flickity-slider > div.js-Flickity-cell`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

Screen reader users rely on frame titles to describe the contents of frames. Learn more about frame titles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.js-subscribe-header-button > span#pmc-piano-header-button > div.tp-container-inner > iframe#offer_53e0b7e9a87a5d71ca4e-0 `div.js-subscribe-header-button > span#pmc-piano-header-button > div.tp-container-inner > iframe#offer_53e0b7e9a87a5d71ca4e-0`
div.lrv-u-margin-lr-1@mobile-max > div#pmc-piano-footer-mag-button > div.tp-container-inner > iframe#offer_6aae26e0e232111b2fbf-0 `div.lrv-u-margin-lr-1@mobile-max > div#pmc-piano-footer-mag-button > div.tp-container-inner > iframe#offer_6aae26e0e232111b2fbf-0`
li.a-subscription-footer-nav__list-item > div.pmc-piano-footer-sub-button > div.tp-container-inner > iframe#offer_87584a17cd659d24f171-1 `li.a-subscription-footer-nav__list-item > div.pmc-piano-footer-sub-button > div.tp-container-inner > iframe#offer_87584a17cd659d24f171-1`

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.o-card > div.o-card__image-wrap > div.c-lazy-image > a.c-lazy-image__link `div.o-card > div.o-card__image-wrap > div.c-lazy-image > a.c-lazy-image__link`
div.o-card > div.o-card__image-wrap > div.c-lazy-image > a.c-lazy-image__link `div.o-card > div.o-card__image-wrap > div.c-lazy-image > a.c-lazy-image__link`
div.a-homepage-top-grid__aside > div.homepage-news-river > header.o-header > a.c-button `div.a-homepage-top-grid__aside > div.homepage-news-river > header.o-header > a.c-button`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Navigation

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
OUR SITES `div.lrv-u-flex > div.lrv-u-margin-l-auto@tablet > nav.o-nav > h4#pmc-footer`

These are opportunities to improve keyboard navigation in your application.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
KRISTIN ROBINSON `ul.o-article-byline > li.lrv-u-flex > div.c-tagline > a`
KYLE DENIS `ul.o-article-byline > li.lrv-u-flex > div.c-tagline > a`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●`<video>` elements contain a `<track>` element with `[kind="captions"]`

●Identical links have the same purpose.

○`[accesskey]` values are unique

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
Topics	ads.blogherads.com/static/chunks/3622.7d0e84ccad5146cd86e6.js line 1, col 55741

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source Description

Source	Description
ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js line 1, col 288164	`%cP%cM%cC Atlas MG padding: 2px 1px 2px 10px; border-radius: 7px 0 0 7px; background-color: black; color: white; padding: 2px 1px; background-color: black; color: #ed1c24; padding: 2px 10px 2px 1px; border-radius: 0 7px 7px 0; background-color: black; color: white; Error: Time to wait for consent has expired. at s (https://ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js:2:106729) at Y (<anonymous>:1:2216)`

ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js line 1, col 288164

%cP%cM%cC Atlas MG padding: 2px 1px 2px 10px; border-radius: 7px 0 0 7px; background-color: black; color: white; padding: 2px 1px; background-color: black; color: #ed1c24; padding: 2px 10px 2px 1px; border-radius: 0 7px 7px 0; background-color: black; color: white; Error: Time to wait for consent has expired.
    at s (https://ads.blogherads.com/static/chunks/5273.eec6f62e6c9beefc4be4.js:2:106729)
    at Y (<anonymous>:1:2216)

Why this matters

Performance issues directly impact user engagement and conversion rates.

Issue type
Content security policy

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.billboard.com/page/2/	READ MORE

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://billboard.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (2)

Usability (1)

Navigation (2)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Payback period

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Names and labels

Navigation

Best Practices

General

SEO

Content Best Practices

Crawling and Indexing

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Names and labels

Navigation

Best practices

Best Practices

General

SEO

Content Best Practices

Keyboard Shortcuts