SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.Cross-tab audit — SEO, performance, crawlability, mobile, structured data
BContent Depth867 words, Very DifficultREVIEW
Good depth
Reading level
Grade 23
Text-to-HTML Ratio
6 KB / 96 KB
A+Canonical URLProperly configuredPASS
AMeta TagsTitle: 13 charsPASS
"Illinois Logo"
Alignment helps users confirm they've reached the right page.
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
AInternal Links27 internal, 89 externalPASS
Link Distribution
Anchor Text Quality
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | https://illinois.edu/about/accessibility/ | 2 |
| 2 | https://illinois.edu/community/visit-illinois/ | 2 |
| 3 | /faculty-staff-resources/ | 2 |
| 4 | /about/nobel-laureates-pulitzer-prize-winners/ | 1 |
| 5 | https://illinois.edu/admissions/ | 1 |
| 6 | https://illinois.edu/about/ | 1 |
| 7 | /student-resources/ | 1 |
| 8 | https://illinois.edu/athletics/ | 1 |
| 9 | https://illinois.edu/student-resources/ | 1 |
| 10 | https://illinois.edu/calendars/?utm_source=illinois_homepage&utm_medium=referral&utm_campaign=footer | 1 |
Top External Domains
| Domain | Links |
|---|---|
| news.illinois.edu | 11 |
| www.admissions.illinois.edu | 7 |
| grad.illinois.edu | 7 |
| maps.app.goo.gl | 5 |
| www.library.illinois.edu | 3 |
| newstudent.illinois.edu | 3 |
| payment.giving.illinois.edu | 2 |
| krannertcenter.com | 2 |
| myillini.illinois.edu | 2 |
| fightingillini.com | 2 |
A+Image SEO58 images, 52 descriptive filenamesPASS
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 723018-e-364x243.jpg | generic | ✓ | 1 |
Current: 723018-e-364x243.jpg Suggested: 13124550.jpg | |||
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
| . | generic | ✓ | 1 |
See Accessibility tab for detailed alt text quality analysis.
A+Schema Markup Audit2 schema types detectedPASS
Rich result eligibility
Sitelinks search box
Organization knowledge panel
Detected schema types
WebSite json-ld → Sitelinks search box2/2 required · 0/1 recommended
Required fields (Google)
- name — Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Add a SearchAction with target and query-input Enables the in-SERP search box
Organization json-ld → Organization knowledge panel2/2 required · 3/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Add sameAs URLs for social profiles Connects the entity across the web
- contactPoint — Enables direct contact from the knowledge panel
- description — Used as the panel summary
Missing schema opportunities
- moderate
VideoObject
Page embeds video content that could be marked up as VideoObject
Videos appear in the video carousel and have a thumbnail badge
Adding these recommended fields improves chances of getting Sitelinks search box in search results.
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Hreflang0 hreflang tagsINFO
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.