Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Structured Data

3 JSON-LD block(s) found — some improvements recommended.

REVIEW

3 JSON-LD block(s) found — some improvements recommended.

Missing or invalid @context in block #2

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

3 JSON-LD blocks found

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : Organization

18 properties Valid

{
  "@context": "http://schema.org",
  "@type": "Organization",
  "knowsAbout": [
    {
      "@type": "Thing",
      "sameAs": [
        "kg:/g/121jnq1m",
        "https://www.wikidata.org/wiki/Q4830453",
        "https://en.wikipedia.org/wiki/Business"
      ],
      "name": "Business",
      "@id": "https://www.xero.com/#Thing"
    },
    {
      "@type": "Thing",
      "subjectOf": {
        "@type": "WebSite",
        "url": "https://www.xero.com/au/",
        "name": "Xero AU",
        "inLanguage": "https://www.xero.com/au/#Language",
        "disambiguatingDescription": "The AU website and a subdirectory of xero.com. This subdirectory is intended to serve the Australia market.",
        "about": "https://www.xero.com/au/#Thing",
        "isPartOf": "https://www.xero.com/au/#WebSite1",
        "audience": "https://www.xero.com/au/#Audience",
        "@id": "https://www.xero.com/au/#WebSite"
      },
      "sameAs": [
        "kg:/m/01t4tp",
        "https://www.wikidata.org/wiki/Q974828",
        "https://en.wikipedia.org/wiki/Accounting_software"
      ],
      "name": "Accounting Software",
      "@id": "https://www.xero.com/#Thing2"
    },
    {
      "@type": "Thing",
      "sameAs": [
        "kg:/m/0_jm",
        "https://en.wikipedia.org/wiki/Accounting",
        "https://www.wikidata.org/wiki/Q4116214"
      ],
      "name": "Accounting",
      "@id": "https://www.xero.com/#Thing3"
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "19\u201323 Taranaki Street",
    "postalCode": "6011",
    "addressRegion": "Te Aro",
    "addressLocality": "Wellington",
    "addressCountry": "NZ",
    "name": "Xero Address",
    "@id": "https://www.xero.com/#PostalAddress"
  },
  "image": {
    "@type": "ImageObject",
    "width": "409",
    "height": "287",
    "url": "https://www.xero.com/content/dam/xero/pilot-images/opengraph/opengraph-xero.png",
    "@id": "https://www.xero.com/content/dam/xero/pilot-images/opengraph/opengraph-xero.png"
  },
  "logo": {
    "@type": "ImageObject",
    "width": "144",
    "height": "144",
    "url": "https://www.xero.com/content/dam/xero/pilot-images/admin/icons/favicon/apple-touch-icon-144x144-precomposed.png",
    "@id": "https://www.xero.com/content/dam/xero/pilot-images/admin/icons/favicon/apple-touch-icon-144x144-precomposed.png"
  },
  "sameAs": [
    "https://g.co/kgs/ok5soFe",
    "https://www.instagram.com/xero/",
    "https://twitter.com/xero/",
    "https://www.facebook.com/xero",
    "https://www.youtube.com/user/XeroOnlineAccounting",
    "https://www.linkedin.com/company/xero"
  ],
  "numberOfEmployees": "4242",
  "disambiguatingDescription": "Xero is a global software brand, serving many Countries across the world. Xero is the publisher of; Xero accounting software",
  "alternateName": "Xero",
  "foundingDate": "2006",
  "legalName": "Xero Limited",
  "name": "Xero Limited",
  "description": "Xero online accounting software for your business connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today. ",
  "slogan": "Do Beautiful Business",
  "award": "Finder Awards 2023 - Winner Business Account Software",
  "url": "https://www.xero.com/",
  "@id": "https://www.xero.com/#Organization1"
}

Block 2 : Organization

13 properties Valid

Missing or invalid @context

{
  "@type": [
    "Organization"
  ],
  "@id": "https://www.xero.com/#Organization",
  "@context": {
    "@vocab": "http://schema.org/",
    "kg": "http://g.co/kg"
  },
  "url": "https://www.xero.com/",
  "parentOrganization": [
    {
      "@id": "https://www.xero.com/#Organization1"
    }
  ],
  "slogan": "Do Beautiful Business",
  "image": [
    {
      "@type": "ImageObject",
      "@id": "https://www.xero.com/#Organization_image_ImageObject",
      "url": "https://www.xero.com/content/dam/xero/pilot-images/opengraph/opengraph-xero.png"
    }
  ],
  "legalName": "Xero Limited",
  "disambiguatingDescription": "Get back to what you love with Xero",
  "logo": [
    {
      "@type": "ImageObject",
      "@id": "https://www.xero.com/#Organization_logo_ImageObject",
      "url": "https://www.xero.com/content/dam/xero/pilot-images/admin/icons/favicon/favicon-16x16.png\nhttps://www.xero.com/content/dam/xero/pilot-images/admin/icons/favicon/favicon-32x32.png\nhttps://www.xero.com/content/dam/xero/pilot-images/admin/icons/favicon/favicon.svg\nhttps://www.xero.com/content/dam/xero/pilot-images/admin/icons/favicon/favicon.ico"
    }
  ],
  "name": " Xero",
  "sameAs": [
    "https://www.facebook.com/xero",
    "https://www.youtube.com/user/XeroOnlineAccounting",
    "https://www.linkedin.com/company/xero",
    "https://www.instagram.com/xero/",
    "https://twitter.com/xero/"
  ],
  "description": "Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today. "
}

Block 3 : Organization

18 properties Valid

{
  "@context": "http://schema.org",
  "@type": "Organization",
  "sameAs": [
    "https://g.co/kgs/ok5soFe",
    "https://www.instagram.com/xero/",
    "https://twitter.com/xero/",
    "https://www.facebook.com/xero",
    "https://www.youtube.com/user/XeroOnlineAccounting",
    "https://www.linkedin.com/company/xero"
  ],
  "numberOfEmployees": "4242",
  "disambiguatingDescription": "Xero is a global software brand, serving many Countries across the world. Xero is the publisher of; Xero accounting software",
  "alternateName": "Xero",
  "foundingDate": "2006",
  "legalName": "Xero Limited",
  "name": "Xero Limited",
  "description": "Xero online accounting software for your business connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today. ",
  "slogan": "Do Beautiful Business",
  "award": "Finder Awards 2023 - Winner Business Account Software",
  "url": "https://www.xero.com/",
  "knowsAbout": [
    {
      "@type": "Thing",
      "sameAs": [
        "kg:/g/121jnq1m",
        "https://www.wikidata.org/wiki/Q4830453",
        "https://en.wikipedia.org/wiki/Business"
      ],
      "name": "Business",
      "@id": "https://www.xero.com/#Thing"
    },
    {
      "@type": "Thing",
      "subjectOf": "https://www.xero.com/au/#WebSite",
      "sameAs": [
        "kg:/m/01t4tp",
        "https://www.wikidata.org/wiki/Q974828",
        "https://en.wikipedia.org/wiki/Accounting_software"
      ],
      "name": "Accounting Software",
      "@id": "https://www.xero.com/#Thing2"
    },
    {
      "@type": "Thing",
      "sameAs": [
        "kg:/m/0_jm",
        "https://en.wikipedia.org/wiki/Accounting",
        "https://www.wikidata.org/wiki/Q4116214"
      ],
      "name": "Accounting",
      "@id": "https://www.xero.com/#Thing3"
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "19–23 Taranaki Street",
    "postalCode": "6011",
    "addressRegion": "Te Aro",
    "addressLocality": "Wellington",
    "addressCountry": "NZ",
    "name": "Xero Address",
    "@id": "https://www.xero.com/#PostalAddress"
  },
  "image": {
    "@type": "ImageObject",
    "width": "409",
    "height": "287",
    "url": "https://www.xero.com/content/dam/xero/pilot-images/opengraph/opengraph-xero.png",
    "@id": "https://www.xero.com/content/dam/xero/pilot-images/opengraph/opengraph-xero.png"
  },
  "logo": {
    "@type": "ImageObject",
    "width": "144",
    "height": "144",
    "url": "https://www.xero.com/content/dam/xero/pilot-images/admin/icons/favicon/apple-touch-icon-144x144-precomposed.png",
    "@id": "https://www.xero.com/content/dam/xero/pilot-images/admin/icons/favicon/apple-touch-icon-144x144-precomposed.png"
  },
  "@id": "https://www.xero.com/#Organization1"
}

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

68/100

Site name appears as

Page title	Filter Icon
og:site_name	Xero
twitter:site	—
Organization.name	Xero Limited

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
twitter:card missing
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

157 links checked, 156 healthy, 1 broken

PASS

157 links checked, 156 healthy, 1 broken

156 of 157 links are healthy

Broken link: https://www.instagram.com/xero/

Found in <a href>. Returns HTTP 429.

Got: HTTP 429

157 total 156 healthy 1 broken

Broken Links (1)

Status	URL	Found in	Error
429	https://www.instagram.com/xero/	`<a>`	Too Many Requests

200 https://xero.com/content/dam/xero/pilot-images/admin/icons/f... <link>

200 https://www.xero.com/ <link>

200 https://www.xero.com/ie/ <link>

200 https://www.xero.com/hk/ <link>

200 https://www.xero.com/nz/ <link>

200 https://www.xero.com/ph/ <link>

200 https://www.xero.com/uk/ <link>

200 https://www.xero.com/za/ <link>

200 https://www.googletagmanager.com/gtag/js?id=G-XS9N1036ZN&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-F8KKRF65EJ&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-Q622B96ZEQ&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-KCRC7K47&gtm=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-M5JB2B5 <script>

200 https://www.xero.com/resources/5324bc5aef3885cc5e3b067ada1af... <script>

200 https://p11.techlab-cdn.com/e/65319_1825142941.js <script>

200 https://p11.techlab-cdn.com/e/65257_1825202430.js <script>

200 https://p11.techlab-cdn.com/e/64885_1825202492.js <script>

200 https://p11.techlab-cdn.com/e/65226_747628124.js <script>

200 https://p11.techlab-cdn.com/e/65350_1825232252.js <script>

200 https://cdn-au.onetrust.com/scripttemplates/otSDKStub.js <script>

200 https://xero.com/_next/static/chunks/polyfills-c67a75d1b6f99... <script>

200 https://xero.com/_next/static/chunks/webpack-3e48908f59367d7... <script>

200 https://xero.com/_next/static/chunks/framework-4c31947045284... <script>

200 https://xero.com/_next/static/chunks/main-2bc54401a04f340f.j... <script>

200 https://xero.com/_next/static/chunks/pages/_app-f829f9b02edb... <script>

200 https://xero.com/_next/static/chunks/6039-7822f946d28e4858.j... <script>

200 https://xero.com/_next/static/chunks/pages/%5B%5B...slug%5D%... <script>

200 https://xero.com/_next/static/1776398368/_buildManifest.js <script>

200 https://xero.com/_next/static/1776398368/_ssgManifest.js <script>

200 https://js.stripe.com/v3 <script>

200 https://cdn-au.onetrust.com/scripttemplates/202603.1.0/otBan... <script>

200 https://js-agent.newrelic.com/async-api.30bd804e-1.236.0.min... <script>

200 https://js-agent.newrelic.com/860.03a8b7a5-1.236.0.min.js <script>

200 https://js-agent.newrelic.com/session-manager.2a64278a-1.236... <script>

200 https://xero.com/pricing-plans/ <a>

200 https://xero.com/ <a>

200 https://xero.com/signup/ <a>

200 https://login.xero.com/identity/user/login <a>

200 https://xero.com/accounting-software/ <a>

200 https://xero.com/accounting-software/xero-accounting-mobile-... <a>

200 https://xero.com/content/dam/xero/pilot-images/features/xero... <img>

200 https://xero.com/accounting-software/pay-bills/ <a>

200 https://xero.com/content/dam/xero/pilot-images/features/pay-... <img>

200 https://xero.com/accounting-software/claim-expenses/ <a>

200 https://xero.com/content/dam/xero/pilot-images/features/expe... <img>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

xero.com

Beautiful Business & Accounting Software

Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

XERO.COM

Beautiful Business & Accounting Software

Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.

Preview quality · Facebook A+ · 100/100

og:title — Beautiful Business & Accounting Software
og:description — Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start ...
og:image — https://www.xero.com/content/dam/xero/pilot-images/opengraph/opengraph-xero.png
og:type — website
og:url — https://www.xero.com/
og:site_name — Xero

Beautiful Business & Accounting Software

xero.com

Preview quality · LinkedIn A+ · 100/100

og:title — Beautiful Business & Accounting Software
og:description — Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start ...
og:image — https://www.xero.com/content/dam/xero/pilot-images/opengraph/opengraph-xero.png

xero.com

Beautiful Business & Accounting Software

Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.

Preview quality · Slack A+ · 100/100

og:title — Beautiful Business & Accounting Software
og:description — Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start ...
og:image — https://www.xero.com/content/dam/xero/pilot-images/opengraph/opengraph-xero.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.