Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://web-assets.eset.com/fileadmin/ESET/INT/OG_images/general.jpg

og:title is long (63 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 63 chars Expected: 25–60 chars

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: https://web-assets.eset.com/fileadmin/ESET/INT/OG_images/general.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 63 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

eset.com

ESET Digital Security | Enterprise, Business and Home Solutions

Best IT security solutions for your home and business devices. Try ESET antivirus and internet security solutions for Windows, Android, Mac or Linux OS.

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

ESET.COM

ESET Digital Security | Enterprise, Business and Home Solutions

Best IT security solutions for your home and business devices. Try ESET antivirus and internet security solutions for Windows, Android, Mac or Linux OS.

Preview quality · Facebook B · 80/100

Title will be truncated (63 chars / 60 max)

og:title — ESET Digital Security | Enterprise, Business and Home Solutions
og:description — Best IT security solutions for your home and business devices. Try ESET antivirus and internet security solutions for...
og:image — https://web-assets.eset.com/fileadmin/ESET/INT/OG_images/general.jpg
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — https://www.eset.com/us/
og:site_name — ESET

Title will be truncated on Facebook (63 chars, max 60)
→ Shorten og:title to ≤60 characters

ESET Digital Security | Enterprise, Business and Home Solutions

eset.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (152 chars / 150 max)

og:title — ESET Digital Security | Enterprise, Business and Home Solutions
og:description — Best IT security solutions for your home and business devices. Try ESET antivirus and internet security solutions for...
og:image — https://web-assets.eset.com/fileadmin/ESET/INT/OG_images/general.jpg

Description will be truncated on LinkedIn (152 chars, max 150)
→ Tighten og:description to ≤150 characters

eset.com

ESET Digital Security | Enterprise, Business and Home Solutions

Best IT security solutions for your home and business devices. Try ESET antivirus and internet security solutions for Windows, Android, Mac or Linux OS.

Preview quality · Slack A+ · 100/100

og:title — ESET Digital Security | Enterprise, Business and Home Solutions
og:description — Best IT security solutions for your home and business devices. Try ESET antivirus and internet security solutions for...
og:image — https://web-assets.eset.com/fileadmin/ESET/INT/OG_images/general.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

71/100

Site name appears as

Page title	ESET
og:site_name	ESET
twitter:site	—
Organization.name	ESET

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

8/15

has name + url

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: twitter:site
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
twitter:card missing
Organization schema missing logo — add a logo property pointing to a square PNG
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

200 links checked, 200 healthy, 0 broken

PASS

200 links checked, 200 healthy, 0 broken

200 of 200 links are healthy

200 total 199 healthy 1 redirects

Redirects (1)

URL	Destination	Found in	Hops
https://www.gartner.com/reviews/market/e...	https://www.gartner.com/reviews/market/e...	`<a>`	0

200 https://bat.bing.com/bat.js <script>

200 https://www.googletagmanager.com/gtag/destination?id=AW-1&cx... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-15458512&cx=c... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-8117415&cx=c&... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-16511630952&c... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-M6QG34&gtg_he... <script>

200 https://sgtm.eset.com/gtag/js?id=G-YTY7EYQL14&cx=c&gtm=4e64f... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-999986833&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-388685883&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-1010001743&cx... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-K2RBPS2V4Z&cx=... <script>

200 https://sgtm.eset.com/gtag/js?id=G-QQY56YDFHV&cx=c&gtm=4e64f... <script>

200 https://web-assets.eset.com/typo3conf/ext/eset_base/Resource... <link>

200 https://sgtm.eset.com/gtm.js?id=GTM-TJ2Z4SC <script>

200 https://sgtm.eset.com/gtm.js?id=GTM-M6QG34 <script>

200 https://www.eset.com/us/ <link>

200 https://www.eset.com/sk/ <link>

200 https://www.eset.com/cz/ <link>

200 https://www.eset.com/ca/ <link>

200 https://www.eset.com/ca-fr/ <link>

200 https://www.eset.com/uk/ <link>

200 https://www.eset.com/nl/ <link>

200 https://www.eset.com/br/ <link>

200 https://www.eset.com/de/ <link>

200 https://www.eset.com/at/ <link>

200 https://www.eset.com/ch-de/ <link>

200 https://www.eset.com/au/ <link>

200 https://www.eset.com/gr-en/ <link>

200 https://www.eset.com/gr/ <link>

200 https://www.eset.com/bg/ <link>

200 https://www.eset.com/fr/ <link>

200 https://www.eset.com/py/ <link>

200 https://www.eset.com/bo/ <link>

200 https://www.eset.com/ve/ <link>

200 https://www.eset.com/latam/ <link>

200 https://www.eset.com/pa/ <link>

200 https://www.eset.com/ec/ <link>

200 https://www.eset.com/hu/ <link>

200 https://www.eset.com/me/ <link>

200 https://www.eset.com/me-ar/ <link>

200 https://www.eset.com/sg/ <link>

200 https://www.eset.com/se/ <link>

200 https://www.eset.com/no/ <link>

200 https://www.eset.com/dk/ <link>

200 https://www.eset.com/ph/ <link>

200 https://www.eset.com/fi/ <link>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

2 JSON-LD block(s) found — structured data is well configured.

PASS

2 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "logo" for Organization

Adding "logo" can improve how search engines display your content.

2 JSON-LD blocks found

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : BreadcrumbList

3 properties Valid

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "ESET Cybersecurity | Enterprise, Business and Home Solutions",
      "item": "https://www.eset.com/us/"
    }
  ]
}

Block 2 : Organization

11 properties Valid

{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "ESET",
  "description": "Best IT security solutions for your home and business devices. Try ESET antivirus and internet security solutions for Windows, Android, Mac or Linux OS.",
  "alternateName": "ESET North America",
  "url": "https://www.eset.com/us/",
  "image": "https://web-assets.eset.com/typo3conf/ext/eset_base/Resources/Public/img/svg/eset-logo-print.svg",
  "telephone": "+1 (619) 876-5400",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+1 (619) 876-5400",
      "contactType": "customer service"
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "610 West Ash Street, Suite 1900",
    "addressLocality": "San Diego",
    "addressRegion": "CA",
    "addressCountry": "US",
    "postalCode": "92101"
  },
  "sameAs": [
    "https://www.facebook.com/usaeset",
    "https://twitter.com/eset",
    "https://www.linkedin.com/company/esetnorthamerica",
    "https://www.instagram.com/eset/",
    "https://www.youtube.com/user/esetusa",
    "https://en.wikipedia.org/wiki/ESET"
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.