Skip to content
https://montana.edu

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
86
GRADE
B
FIX
0
REVIEW
3
PASS
3
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
3 PASS 3 REVIEW
B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://montana.edu Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more ▾

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

B
Content Depth
713 words, Very Difficult
REVIEW
713 words, Very Difficult
Info::
Page has 713 words of content
Info::
Reading level: Very Difficult (grade 21)
713 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 21

Text-to-HTML Ratio

6% text 94% HTML

5 KB / 79 KB

B
Image SEO
35 images, 15 descriptive filenames
REVIEW
35 images, 15 descriptive filenames
Warning::
57% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
15 descriptive
0 hash-based
20 generic
35 total
FilenameQualityAltIssues
image5.pnggeneric✓1
Current: image5.png
Suggested: toddm.png
image5.jpggeneric✓1
Current: image5.jpg
Suggested: ujjrn.jpg
image5.pnggeneric✓1
Current: image5.png
Suggested: toddm.png
image8.jpggeneric✓1
Current: image8.jpg
Suggested: jblow.jpg
image8.jpggeneric✓1
Current: image8.jpg
Suggested: kcdzj.jpg
image1.jpggeneric✓1
Current: image1.jpg
Suggested: m2uts.jpg
image1.pnggeneric✓1
Current: image1.png
Suggested: 4yc5s.png
image8.jpggeneric✓1
Current: image8.jpg
Suggested: yme31.jpg
image8.pnggeneric✓1
Current: image8.png
Suggested: nhr8y.png
image8.JPGgeneric✓1
Current: image8.JPG
Suggested: oeezl.JPG
image8.pnggeneric✓1
Current: image8.png
Suggested: ztsxl.png
image8.jpggeneric✓1
Current: image8.jpg
Suggested: 3ktcl.jpg
image8.JPGgeneric✓1
Current: image8.JPG
Suggested: hwn7a.JPG
image8.pnggeneric✓1
Current: image8.png
Suggested: wccez.png
image8.JPGgeneric✓1
Current: image8.JPG
Suggested: 7dnxu.JPG
image8.pnggeneric✓1
Current: image8.png
Suggested: bj65k.png
image8.pnggeneric✓1
Current: image8.png
Suggested: ykjlv.png
image8.jpggeneric✓1
Current: image8.jpg
Suggested: 65kwn.jpg
image8.pnggeneric✓1
Current: image8.png
Suggested: d1yft.png
image8.jpggeneric✓1
Current: image8.jpg
Suggested: 7skh0.jpg

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A
Meta Tags
Title: 82 chars
PASS
Title: 82 chars
Info::
Page title is set
Got: Montana State University | Top Tier Research University | Montana State University
Warning::
Title is 82 characters — will be truncated in search results
Title

"Montana State University | Top Tier Research University | Montana State University"

82 characters Will truncate
Robots: Indexable (no restrictions)
A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 2/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type

Missing schema opportunities

  • easy

    BreadcrumbList

    Page has breadcrumb navigation that could be marked up as BreadcrumbList

    Replaces the URL with a navigable trail in search results

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback