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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
82
GRADE
B
FIX
4
REVIEW
0
PASS
5
INFO
0
Checks
9
5 PASS 4 FIX
D
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Warning::
Missing og:title
The og:title tag controls the title shown in social sharing previews.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:description is short (35 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 35 chars Expected: 55–200 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more ▾

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 35 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

No image set

100wears.com

No title set

Out of the Box Only Tells One Story

Preview quality · Twitter/X D · 55/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from <title>
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

100WEARS.COM

No title set

Out of the Box Only Tells One Story

Preview quality · Facebook F · 45/100
  • og:title — falling back from <title>
  • og:description — Out of the Box Only Tells One Story
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://100wears.com/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

No title set

100wears.com

Preview quality · LinkedIn D · 60/100
  • og:title — falling back from <title>
  • og:description — Out of the Box Only Tells One Story
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

100wears.com

No title set

Out of the Box Only Tells One Story

Preview quality · Slack B · 75/100
  • og:title — falling back from <title>
  • og:description — Out of the Box Only Tells One Story
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 58/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
F
Image Optimization
Action
5 issues found across 11 images
FIX
5 issues found across 11 images
Warning::
6 images significantly larger than display size
Resizing to display dimensions could save approximately 20 KB.
Got: ~20 KB wasted
Info::
9 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
1 of 11 images use legacy formats
Warning::
1 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Info::
9 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: data:, data:, data: (+6 more).
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

33/100

Site name appears as

Page titleYour Page Title
og:site_name—
twitter:site@100wears
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:title missing
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "CollectionPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollectionPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https:\/\/100wears.com\/",
      "url": "https:\/\/100wears.com\/",
      "name": "- Out of the Box Only Tells One Story",
      "isPartOf": {
        "@id": "https:\/\/100wears.com\/#website"
      },
      "about": {
        "@id": "https:\/\/100wears.com\/#organization"
      },
      "description": "Out of the Box Only Tells One Story",
      "breadcrumb": {
        "@id": "https:\/\/100wears.com\/#breadcrumb"
      },
      "inLanguage": "en-US"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/100wears.com\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/100wears.com\/#website",
      "url": "https:\/\/100wears.com\/",
      "name": "",
      "description": "Out of the Box Only Tells One Story",
      "publisher": {
        "@id": "https:\/\/100wears.com\/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/100wears.com\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/100wears.com\/#organization",
      "name": "100wears",
      "url": "https:\/\/100wears.com\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https:\/\/100wears.com\/#\/schema\/logo\/image\/",
        "url": "https:\/\/i1.wp.com\/100wears.com\/wp-content\/uploads\/2020\/09\/Logo2.jpg?fit=2498%2C808&ssl=1",
        "contentUrl": "https:\/\/i1.wp.com\/100wears.com\/wp-content\/uploads\/2020\/09\/Logo2.jpg?fit=2498%2C808&ssl=1",
        "width": 2498,
        "height": 808,
        "caption": "100wears"
      },
      "image": {
        "@id": "https:\/\/100wears.com\/#\/schema\/logo\/image\/"
      },
      "sameAs": [
        "https:\/\/x.com\/100wears",
        "https:\/\/www.instagram.com\/100wears_reviews\/"
      ]
    }
  ]
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 4 schema type(s)
PASS
1 JSON-LD block(s) declaring 4 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
4 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList, CollectionPage, Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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