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https://benefit-estimator.netlify.app

SEO

· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
90
GRADE
A
FIX
0
REVIEW
4
PASS
9
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
14
9 PASS 4 REVIEW
B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://benefit-estimator.netlify.app Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more ▾

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

C
Content Depth
Action
483 words, Fairly Difficult
REVIEW
483 words, Fairly Difficult
Info::
Page has 483 words of content
Info::
Text-to-HTML ratio is 4%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Fairly Difficult (grade 8)
483 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 8

Text-to-HTML Ratio

4% text 96% HTML

3 KB / 74 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

C
Sitemap Freshness
Action
No sitemap.xml found
REVIEW
No sitemap.xml found
Info::
No sitemap.xml found
Sitemaps help search engines discover and prioritize URLs. Not strictly required for small sites where every page is linked from the homepage, but recommended once a site grows beyond a few dozen URLs.
C
Sitemap × Robots Consistency
Action
Sitemap or robots.txt missing -- consistency check skipped
REVIEW
Sitemap or robots.txt missing -- consistency check skipped
Info::
Cross-check skipped (sitemap or robots.txt absent)
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Aotearoa New Zealand Benefit Estimator
Info::
Title length (38 chars) is optimal
Info::
Meta description is 317 characters — truncated on mobile (~160 char limit)
Info::
Title and H1 are identical
Consider differentiating — the title is for search results, the H1 is for the page.
Title

"Aotearoa New Zealand Benefit Estimator"

38 characters Optimal ✓
Title: Aotearoa New Zealand Benefit Estimator
H1: Aotearoa New Zealand Benefit Estimator
Match: Similar ✓
Robots: Indexable (no restrictions)

Consider differentiating — the title is for search results, the H1 is for the page.

Why this matters

Title and H1 match exactly — internally consistent but misses an opportunity to optimize each for its audience (Title for SERP CTR, H1 for on-page).

Learn more ▾

Title and H1 don't have to be identical — and often shouldn't be. The Title competes for SERP click-through (lead with keyword + value prop), while the H1 confirms to the visitor they're on the right page (more conversational is fine). Differentiating gains both surfaces.

Source: Google Search Central / on-page SEO

A+
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
PASS
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
A+
Image SEO
No images
PASS
No images
Info::
No images on this page
No images on this page.
A+
Hreflang URL Quality
No hreflang tags on the page
PASS
No hreflang tags on the page
Info::
No hreflang tags on the page
A+
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
PASS
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+
Sitemap Hygiene
No sitemap to evaluate -- depth check is N/A
PASS
No sitemap to evaluate -- depth check is N/A
Info::
No sitemap fetched -- depth check skipped
A+
Markup Quality
No markup-quality issues detected
PASS
No markup-quality issues detected
Info::
No markup-quality issues detected
A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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