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https://pawcoach.dog

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
1
REVIEW
3
PASS
5
INFO
0
Checks
9
5 PASS 3 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

46/100

Site name appears as

Page titlePawCoach
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

10/20

twitter:image set; og:image missing

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

pawcoach.dog

PawCoach: Online Dog Training From One Short Video

Upload a short behavior clip and receive a personalized, force-free 5-day dog training plan.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — PawCoach: Online Dog Training From One Short Video
  • twitter:description — Upload a short behavior clip and receive a personalized, force-free 5-day dog training plan.
  • twitter:image — https://pawcoach.dog/coach/tavi.webp

PAWCOACH.DOG

PawCoach: Online Dog Training From One Short Video

Upload a short behavior clip and receive a personalized, force-free 5-day dog training plan.

Preview quality · Facebook F · 35/100
  • og:title — PawCoach: Online Dog Training From One Short Video
  • og:description — Upload a short behavior clip and receive a personalized, force-free 5-day dog training plan.
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://pawcoach.dog
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

PawCoach: Online Dog Training From One Short Video

pawcoach.dog

Preview quality · LinkedIn C · 65/100
  • og:title — PawCoach: Online Dog Training From One Short Video
  • og:description — Upload a short behavior clip and receive a personalized, force-free 5-day dog training plan.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

pawcoach.dog

PawCoach: Online Dog Training From One Short Video

Upload a short behavior clip and receive a personalized, force-free 5-day dog training plan.

Preview quality · Slack A+ · 95/100
  • og:title — PawCoach: Online Dog Training From One Short Video
  • og:description — Upload a short behavior clip and receive a personalized, force-free 5-day dog training plan.
  • og:image — falling back from og:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 73/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image⚠
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "PawCoach",
    "url": "https://pawcoach.dog/",
    "logo": "https://pawcoach.dog/mascots/paw-mark.jpg",
    "email": "support@scintilla.media",
    "sameAs": [
      "https://www.youtube.com/@PawCoachDog",
      "https://www.instagram.com/pawcoachdog/",
      "https://www.pinterest.com/pawcoachdog/"
    ],
    "parentOrganization": {
      "@type": "Organization",
      "name": "Scintilla Media LLC",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "30 N Gould St, STE R",
        "addressLocality": "Sheridan",
        "addressRegion": "WY",
        "postalCode": "82801",
        "addressCountry": "US"
      }
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "SoftwareApplication",
    "name": "PawCoach",
    "applicationCategory": "LifestyleApplication",
    "operatingSystem": "Web",
    "url": "https://pawcoach.dog/",
    "description": "A paid online dog training app that turns a short behavior video into a personalized five-day plan.",
    "image": "https://pawcoach.dog/coach/tavi.webp",
    "offers": {
      "@type": "Offer",
      "price": "19.00",
      "priceCurrency": "USD",
      "category": "subscription"
    }
  }
]
B
Image Optimization
1 issues found across 6 images
REVIEW
1 issues found across 6 images
Warning::
3 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 0 schema type(s)
PASS
1 JSON-LD block(s) declaring 0 schema type(s)
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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