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Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
1
REVIEW
0
PASS
8
INFO
0
Checks
9
8 PASS 1 FIX
F
Image Optimization
Action
5 issues found across 200 images
FIX
5 issues found across 200 images
Warning::
44 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Warning::
All 178 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
6 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://avilon.ru/png/webLogo.png, https://avilon.ru/svg/call.svg, https://avilon.ru/svg/compare.svg (+3 more).
Info::
1 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://s1.avilon.ru/upload/medialibrary/72e/72e58f8a0c64d29515bd26b4244dd915.jpg.
Info::
10 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://s1.avilon.ru/upload/medialibrary/72e/72e58f8a0c64d29515bd26b4244dd915.jpg, https://s1.avilon.ru/upload/medialibrary/1e3/1e3f1b2002c5a86894ed3bbcdae19fb3.jpg, https://s1.avilon.ru/upload/medialibrary/9e6/9e67f52d7e2743ea8c9f893ed75f42c0.jpg (+7 more).
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://avilon.ruhttps//s1.avilon.ru/upload/medialibrary/72e/72e58f8a0c64d29515bd26b4244dd915.jpg
Info::
og:title is long (89 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 89 chars Expected: 25–60 chars
Info::
og:description is long (206 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 206 chars Expected: 55–200 chars
URL: https://avilon.ruhttps//s1.avilon.ru/upload/medialibrary/72e/72e58f8a0c64d29515bd26b4244dd915.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 89 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 206 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

avilon.ru

АВИЛОН — ваш надежный партнер в мире автомобилей. Официальный дилер в Москве, 60+ брендов

В наличии новые и подержанные автомобили, мотоциклы. Весь цикл услуг, тест-драйв, спецпредложения, страхование, Trade-in, сервисное и гарантийное обслуживание. Выгодные условия покупки для каждого клиента!

Preview quality · Twitter/X A · 90/100

Title will be truncated (161 chars / 70 max)

Description will be truncated (370 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — АВИЛОН — ваш надежный партнер в мире автомобилей. Официальный дилер в Москве, 60+ брендов
  • twitter:description — В наличии новые и подержанные автомобили, мотоциклы. Весь цикл услуг, тест-драйв, спецпредложения, страхование, Trad...
  • twitter:image — https://avilon.ruhttps//s1.avilon.ru/upload/medialibrary/72e/72e58f8a0c64d29515bd26b4244dd915.jpg

  • Title will be truncated on Twitter/X (161 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (370 chars, max 200)

    → Tighten the description to ≤200 characters

AVILON.RU

АВИЛОН — ваш надежный партнер в мире автомобилей. Официальный дилер в Москве, 60+ брендов

В наличии новые и подержанные автомобили, мотоциклы. Весь цикл услуг, тест-драйв, спецпредложения, страхование, Trade-in, сервисное и гарантийное обслуживание. Выгодные условия покупки для каждого клиента!

Preview quality · Facebook A · 90/100

Title will be truncated (161 chars / 60 max)

Description will be truncated (370 chars / 155 max)

  • og:title — АВИЛОН — ваш надежный партнер в мире автомобилей. Официальный дилер в Москве, 60+ брендов
  • og:description — В наличии новые и подержанные автомобили, мотоциклы. Весь цикл услуг, тест-драйв, спецпредложения, страхование, Trad...
  • og:image — https://avilon.ruhttps//s1.avilon.ru/upload/medialibrary/72e/72e58f8a0c64d29515bd26b4244dd915.jpg
  • og:type — website
  • og:url — https://avilon.ru/avilon.ru/
  • og:site_name — АВИЛОН

  • Title will be truncated on Facebook (161 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (370 chars, max 155)

    → Tighten og:description to ≤155 characters

АВИЛОН — ваш надежный партнер в мире автомобилей. Официальный дилер в Москве, 60+ брендов

avilon.ru

Preview quality · LinkedIn A · 90/100

Title will be truncated (161 chars / 120 max)

Description will be truncated (370 chars / 150 max)

  • og:title — АВИЛОН — ваш надежный партнер в мире автомобилей. Официальный дилер в Москве, 60+ брендов
  • og:description — В наличии новые и подержанные автомобили, мотоциклы. Весь цикл услуг, тест-драйв, спецпредложения, страхование, Trad...
  • og:image — https://avilon.ruhttps//s1.avilon.ru/upload/medialibrary/72e/72e58f8a0c64d29515bd26b4244dd915.jpg

  • Title will be truncated on LinkedIn (161 chars, max 120)

    → Shorten og:title to ≤120 characters

  • Description will be truncated on LinkedIn (370 chars, max 150)

    → Tighten og:description to ≤150 characters

avilon.ru

АВИЛОН — ваш надежный партнер в мире автомобилей. Официальный дилер в Москве, 60+ брендов

В наличии новые и подержанные автомобили, мотоциклы. Весь цикл услуг, тест-драйв, спецпредложения, страхование, Trade-in, сервисное и гарантийное обслуживание. Выгодные условия покупки для каждого клиента!

Preview quality · Slack A+ · 100/100

Description will be truncated (370 chars / 300 max)

  • og:title — АВИЛОН — ваш надежный партнер в мире автомобилей. Официальный дилер в Москве, 60+ брендов
  • og:description — В наличии новые и подержанные автомобили, мотоциклы. Весь цикл услуг, тест-драйв, спецпредложения, страхование, Trad...
  • og:image — https://avilon.ruhttps//s1.avilon.ru/upload/medialibrary/72e/72e58f8a0c64d29515bd26b4244dd915.jpg

  • Long description may be shortened by Slack (370 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
10 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "duns": "365962328",
  "logo": "https://avilon.ru/png/favicons/mstile-150x150.png",
  "legalName": "АО \"Авилон АГ\"",
  "name": "АВИЛОН",
  "url": "https://avilon.ru",
  "address": [
    {
      "@type": "PostalAddress",
      "postalCode": "109316",
      "addressCountry": "7",
      "addressLocality": "Россия",
      "addressRegion": "Москва",
      "streetAddress": "Волгоградский проспект, д. 41, к. 1"
    }
  ],
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+7 (495) 730-44-08",
      "contactType": "customer service",
      "availableLanguage": [
        "Russian"
      ]
    }
  ],
  "email": "info@avilon.ru"
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 1 schema type(s)
PASS
1 JSON-LD block(s) declaring 1 schema type(s)
Info::
1 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
A
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
PASS

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

A

85/100

Site name appears as

Page titleваш надежный партнер в мире автомобилей. Официальный дилер в Москве, 60+ брендов
og:site_nameАВИЛОН
twitter:site—
Organization.nameАВИЛОН

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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