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https://aro.tech

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
90
GRADE
A
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
F
Image Optimization
Action
7 issues found across 46 images
FIX
7 issues found across 46 images
Warning::
23 images significantly larger than display size
Resizing to display dimensions could save approximately 296 KB.
Got: ~296 KB wasted
Warning::
46 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
42 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
23 of 46 images use legacy formats
Warning::
27 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Info::
10 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://aro.tech/wp-content/uploads/2026/04/thumb-150x150.jpg, https://aro.tech/wp-content/uploads/2026/04/thumb-1024x576.jpg, https://aro.tech/wp-content/uploads/2026/04/BMET-1-300x225.png (+7 more).
Info::
5 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://aro.tech/wp-content/uploads/2026/04/thumb-150x150.jpg, https://aro.tech/wp-content/uploads/2026/04/thumb-1024x576.jpg, https://aro.tech/wp-content/uploads/2026/04/BMET-1-300x225.png (+2 more).
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

64/100

Site name appears as

Page titleARO
og:site_nameARO
twitter:site@AROTechnologyUK
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

aro.tech

IT Services & Solutions Company | UK | ARO

We provide our clients, their employees, and customers with sustainable IT services and solutions through world-class cloud technologies. Enquire now.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

ARO.TECH

IT Services & Solutions Company | UK | ARO

We provide our clients, their employees, and customers with sustainable IT services and solutions through world-class cloud technologies. Enquire now.

Preview quality · Facebook A+ · 100/100
  • og:title — IT Services & Solutions Company | UK | ARO
  • og:description — We provide our clients, their employees, and customers with sustainable IT services and solutions through world-class...
  • og:image — https://staging5.aro.tech/wp-content/uploads/2026/03/Why-ARO-Brochure-icon.png
  • og:type — website
  • og:url — https://aro.tech/
  • og:site_name — ARO

IT Services & Solutions Company | UK | ARO

aro.tech

Preview quality · LinkedIn A+ · 100/100
  • og:title — IT Services & Solutions Company | UK | ARO
  • og:description — We provide our clients, their employees, and customers with sustainable IT services and solutions through world-class...
  • og:image — https://staging5.aro.tech/wp-content/uploads/2026/03/Why-ARO-Brochure-icon.png

aro.tech

IT Services & Solutions Company | UK | ARO

We provide our clients, their employees, and customers with sustainable IT services and solutions through world-class cloud technologies. Enquire now.

Preview quality · Slack A+ · 100/100
  • og:title — IT Services & Solutions Company | UK | ARO
  • og:description — We provide our clients, their employees, and customers with sustainable IT services and solutions through world-class...
  • og:image — https://staging5.aro.tech/wp-content/uploads/2026/03/Why-ARO-Brochure-icon.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/aro.tech\/",
      "url": "https:\/\/aro.tech\/",
      "name": "IT Services & Solutions Company | UK | ARO",
      "isPartOf": {
        "@id": "https:\/\/aro.tech\/#website"
      },
      "about": {
        "@id": "https:\/\/aro.tech\/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/aro.tech\/#primaryimage"
      },
      "image": {
        "@id": "https:\/\/aro.tech\/#primaryimage"
      },
      "thumbnailUrl": "https:\/\/staging5.aro.tech\/wp-content\/uploads\/2026\/03\/Why-ARO-Brochure-icon.png",
      "datePublished": "2024-02-16T11:07:48+00:00",
      "dateModified": "2026-05-07T08:00:50+00:00",
      "description": "We provide our clients, their employees, and customers with sustainable IT services and solutions through world-class cloud technologies. Enquire now.",
      "breadcrumb": {
        "@id": "https:\/\/aro.tech\/#breadcrumb"
      },
      "inLanguage": "en-GB",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/aro.tech\/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-GB",
      "@id": "https:\/\/aro.tech\/#primaryimage",
      "url": "https:\/\/staging5.aro.tech\/wp-content\/uploads\/2026\/03\/Why-ARO-Brochure-icon.png",
      "contentUrl": "https:\/\/staging5.aro.tech\/wp-content\/uploads\/2026\/03\/Why-ARO-Brochure-icon.png"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/aro.tech\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/aro.tech\/#website",
      "url": "https:\/\/aro.tech\/",
      "name": "ARO",
      "description": "Technology. Only Better.",
      "publisher": {
        "@id": "https:\/\/aro.tech\/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/aro.tech\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-GB"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/aro.tech\/#organization",
      "name": "ARO",
      "alternateName": "Arrow Business Communications",
      "url": "https:\/\/aro.tech\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-GB",
        "@id": "https:\/\/aro.tech\/#\/schema\/logo\/image\/",
        "url": "https:\/\/aro.tech\/wp-content\/uploads\/2023\/08\/aro.png",
        "contentUrl": "https:\/\/aro.tech\/wp-content\/uploads\/2023\/08\/aro.png",
        "width": 564,
        "height": 102,
        "caption": "ARO"
      },
      "image": {
        "@id": "https:\/\/aro.tech\/#\/schema\/logo\/image\/"
      },
      "sameAs": [
        "https:\/\/www.facebook.com\/AROTechnologyUK",
        "https:\/\/x.com\/AROTechnologyUK",
        "https:\/\/www.linkedin.com\/company\/arotechnology"
      ]
    }
  ]
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 5 schema type(s)
PASS
1 JSON-LD block(s) declaring 5 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
5 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList, ImageObject, Organization, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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