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https://nice.org.uk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\n \"@context\": \"http://schema.\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\n \"@context\": \"http://schema.\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\n \"@context\": \"http://schema.\n\t^...............................\n"
[
  {
    "@context": "http://schema.org",
    "@type": "Organization",
    "url": "https://www.nice.org.uk",
    "name": "NICE, National Institute for Health and Care Excellence",
    "logo": "http://cdn.nice.org.uk/V3/Content/nice/favicon-google.png",
    "sameAs": [
      "https://plus.google.com/+niceorguk",
      "https://twitter.com/nicecomms",
      "https://www.freebase.com/m/027j90",
      "https://en.wikipedia.org/wiki/National_Institute_for_Health_and_Care_Excellence"
    ]
  },
  {
    "@context": "http://schema.org",
    "@type": "WebSite",
    "url": "https://www.nice.org.uk",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.nice.org.uk/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

63/100

Site name appears as

Page titleNICE
og:site_nameNICE website: The National Institute for Health and Care Excellence
twitter:site@NICEComms
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (8 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 8 chars Expected: 25–60 chars
URL: 8 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

nice.org.uk

Homepage

NICE helps practitioners and commissioners get the best care to patients, fast, while ensuring value for the taxpayer

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

NICE.ORG.UK

Homepage

NICE helps practitioners and commissioners get the best care to patients, fast, while ensuring value for the taxpayer

Preview quality · Facebook A+ · 100/100
  • og:title — Homepage
  • og:description — NICE helps practitioners and commissioners get the best care to patients, fast, while ensuring value for the taxpayer
  • og:image — https://nice.org.uk/open-graph/open-graph-1200x1200.png
  • og:type — website
  • og:url — https://www.nice.org.uk/
  • og:site_name — NICE website: The National Institute for Health and Care Excellence

Homepage

nice.org.uk

Preview quality · LinkedIn A+ · 100/100
  • og:title — Homepage
  • og:description — NICE helps practitioners and commissioners get the best care to patients, fast, while ensuring value for the taxpayer
  • og:image — https://nice.org.uk/open-graph/open-graph-1200x1200.png

nice.org.uk

Homepage

NICE helps practitioners and commissioners get the best care to patients, fast, while ensuring value for the taxpayer

Preview quality · Slack A+ · 100/100
  • og:title — Homepage
  • og:description — NICE helps practitioners and commissioners get the best care to patients, fast, while ensuring value for the taxpayer
  • og:image — https://nice.org.uk/open-graph/open-graph-1200x1200.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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