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https://liverpoolfc.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
3
REVIEW
0
PASS
2
INFO
0
Checks
5
2 PASS 3 FIX
D
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://backend.liverpoolfc.com/sites/default/files/styles/lg/public/2024-01/placeholder.jpg?itok=ZjbSc3jF
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is short (23 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 23 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://backend.liverpoolfc.com/sites/default/files/styles/lg/public/2024-01/placeholder.jpg?itok=ZjbSc3jF

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 23 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

liverpoolfc.com

Liverpool FC — Homepage

No description

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from <meta name=description>
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

LIVERPOOLFC.COM

Liverpool FC — Homepage

No description

Preview quality · Facebook B · 75/100

Description will be truncated (195 chars / 155 max)

  • og:title — Liverpool FC — Homepage
  • og:description — falling back from <meta name=description>
  • og:image — https://backend.liverpoolfc.com/sites/default/files/styles/lg/public/2024-01/placeholder.jpg?itok=ZjbSc3jF
  • og:type — website
  • og:url — //www.liverpoolfc.com/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (195 chars, max 155)

    → Tighten og:description to ≤155 characters

Liverpool FC — Homepage

liverpoolfc.com

Preview quality · LinkedIn A · 90/100

Description will be truncated (195 chars / 150 max)

  • og:title — Liverpool FC — Homepage
  • og:description — falling back from <meta name=description>
  • og:image — https://backend.liverpoolfc.com/sites/default/files/styles/lg/public/2024-01/placeholder.jpg?itok=ZjbSc3jF

  • Description will be truncated on LinkedIn (195 chars, max 150)

    → Tighten og:description to ≤150 characters

liverpoolfc.com

Liverpool FC — Homepage

No description

Preview quality · Slack A+ · 95/100
  • og:title — Liverpool FC — Homepage
  • og:description — falling back from <meta name=description>
  • og:image — https://backend.liverpoolfc.com/sites/default/files/styles/lg/public/2024-01/placeholder.jpg?itok=ZjbSc3jF

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 77/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

47/100

Site name appears as

Page titleFilter Icon
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "breadcrumb": "Home",
  "headline": "Liverpool FC — Homepage",
  "publisher": {
    "url": "https://www.liverpoolfc.com",
    "@type": "Organization",
    "name": "Liverpool FC",
    "address": "5 St Paul’s Square, Liverpool, L3 9SLiverpool Football Club and Athletic Grounds Limited Anfield Road, Liverpool, L4 0TH.",
    "email": "contactus@liverpoolfc.com",
    "description": "Liverpool FC, LFC, is one of the world's most successful Football Clubs, with 48 major Mens Team Honours. LFC play in the Premier League in England, the Club was formed in 1892. Their home stadium is Anfield, Liverpool.",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.liverpoolfc.com/liverpoolfc_crest_red.png",
      "width": "60",
      "height": "109"
    }
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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