Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 3 REVIEW 1 FIX

Links

Action

200 links checked, 192 healthy, 8 broken

FIX

200 links checked, 192 healthy, 8 broken

192 of 200 links are healthy

Broken link: https://hootsuite.com/images/favicon-hs.ico

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://hootsuite.com/images/svg/hootsuite-full-logo.svg

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://hootsuite.com/images/svg/owly/owly-face.svg

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://hootsuite.com/images/svg/owly/owly-perch.svg

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://hootsuite.com/images/owly-symbol-saffron.svg

Found in <img src>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://hootsuite.com/images/app-store-en.svg

Found in <img src>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://hootsuite.com/images/play-store-en.svg

Found in <img src>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://hootsuite.com/images/svg/instagram.svg

Found in <img src>. Returns HTTP 404.

Got: HTTP 404

200 total 191 healthy 8 broken 1 redirects

Broken Links (9)

Status	URL	Found in	Error
404	https://hootsuite.com/images/favicon-hs.ico	`<link>`	Not Found
404	https://hootsuite.com/images/svg/hootsuite-full-lo...	`<link>`	Not Found
404	https://hootsuite.com/images/svg/owly/owly-face.sv...	`<link>`	Not Found
404	https://hootsuite.com/images/svg/owly/owly-perch.s...	`<link>`	Not Found
404	https://hootsuite.com/images/owly-symbol-saffron.s...	`<img>`	Not Found
404	https://hootsuite.com/images/app-store-en.svg	`<img>`	Not Found
404	https://hootsuite.com/images/play-store-en.svg	`<img>`	Not Found
404	https://hootsuite.com/images/svg/instagram.svg	`<img>`	Not Found
403	https://a4894383279964160.cdn.optimizely.com	`<link>`	Forbidden

Redirects (1)

URL	Destination	Found in	Hops
https://hootsuite.com/login	https://hootsuite.com/login	`<a>`	0

200 https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzk... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-83QRN2Y41M&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-GG7BCVQZV5&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-9ZZYCN29EN&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-963X <script>

200 https://edge.fullstory.com/s/fs.js <script>

200 https://utt.impactcdn.com/A6004323-07a8-4735-ae9f-62e3ca941f... <script>

200 https://cdn3.optimizely.com/js/geo4.js <script>

200 https://js.qualified.com/qualified.js?token=LmwyCnUAijaU47fv <script>

200 https://hootsuite.com/images/apple-touch-icon.png <link>

200 https://www.hootsuite.com/ <link>

200 https://www.hootsuite.com <link>

200 https://www.hootsuite.com/fr <link>

200 https://www.hootsuite.com/de <link>

200 https://www.hootsuite.com/it <link>

200 https://www.hootsuite.com/pt <link>

200 https://www.hootsuite.com/es <link>

200 https://socialbusiness.hootsuite.com/js/forms2/js/forms2.min... <link>

200 https://hootsuite.com/_next/static/media/904be59b21bd51cb-s.... <link>

200 https://hootsuite.com/_next/static/media/c351c35273bd50aa-s.... <link>

200 https://hootsuite.com/_next/static/media/96543107d78b4b5f-s.... <link>

200 https://hootsuite.com/_next/static/media/4e6e6661846ac4a4-s.... <link>

200 https://hootsuite.com/_next/static/media/dcc593aea1eca373-s.... <link>

200 https://hootsuite.com/_next/static/media/3b2357b09643eafd-s.... <link>

200 https://hootsuite.com/_next/static/media/56e748dc30abd173-s.... <link>

200 https://hootsuite.com/_next/static/media/4de1fea1a954a5b6-s.... <link>

200 https://hootsuite.com/_next/static/media/6d664cce900333ee-s.... <link>

200 https://hootsuite.com/_next/static/css/0129a07621f66d9e.css <link>

200 https://cdn.optimizely.com/js/4894383279964160.js <script>

200 https://hootsuite.com/_next/static/chunks/polyfills-42372ed1... <script>

200 https://hootsuite.com/_next/static/chunks/webpack-70ce5fc759... <script>

200 https://hootsuite.com/_next/static/chunks/framework-c9489df2... <script>

200 https://hootsuite.com/_next/static/chunks/main-224021690ebe3... <script>

200 https://hootsuite.com/_next/static/chunks/pages/_app-cd4cb19... <script>

200 https://hootsuite.com/_next/static/chunks/585-b191ae64285c88... <script>

200 https://hootsuite.com/_next/static/chunks/pages/%5Blocale%5D... <script>

200 https://hootsuite.com/_next/static/hvnrH1f1wKamTrzpemlbb/_bu... <script>

200 https://hootsuite.com/_next/static/hvnrH1f1wKamTrzpemlbb/_ss... <script>

200 https://tracking-api.g2.com/attribution_tracking/conversions... <script>

200 https://cdnjs.cloudflare.com/ajax/libs/crypto-js/4.0.0/crypt... <script>

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.hootsuite.com/images/social-preview.jpg

Missing og:type

The og:type tag helps social platforms categorize the content.

URL: https://www.hootsuite.com/images/social-preview.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

hootsuite.com

Social Media Marketing & Management Dashboard - Hootsuite

Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — Social Media Marketing & Management Dashboard - Hootsuite
twitter:description — Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening...
twitter:image — https://www.hootsuite.com/images/social-preview.jpg

HOOTSUITE.COM

Social Media Marketing & Management Dashboard - Hootsuite

Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.

Preview quality · Facebook A · 85/100

og:title — Social Media Marketing & Management Dashboard - Hootsuite
og:description — Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening...
og:image — https://www.hootsuite.com/images/social-preview.jpg
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — https://www.hootsuite.com/
og:site_name — Social Media Marketing and Management Tool | Hootsuite

Social Media Marketing & Management Dashboard - Hootsuite

hootsuite.com

Preview quality · LinkedIn A+ · 100/100

og:title — Social Media Marketing & Management Dashboard - Hootsuite
og:description — Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening...
og:image — https://www.hootsuite.com/images/social-preview.jpg

hootsuite.com

Social Media Marketing & Management Dashboard - Hootsuite

Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.

Preview quality · Slack A+ · 100/100

og:title — Social Media Marketing & Management Dashboard - Hootsuite
og:description — Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening...
og:image — https://www.hootsuite.com/images/social-preview.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

62/100

Site name appears as

Page title	tiktokWhite
og:site_name	Social Media Marketing and Management Tool \| Hootsuite
twitter:site	Social Media Marketing & Management Dashboard - Hootsuite
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.