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https://flarelighters.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
3
REVIEW
1
PASS
5
INFO
0
Checks
9
5 PASS 1 REVIEW 3 FIX
F
Image Optimization
Action
5 issues found across 33 images
FIX
5 issues found across 33 images
Warning::
2 images significantly larger than display size
Resizing to display dimensions could save approximately 8 KB.
Got: ~8 KB wasted
Warning::
31 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
31 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 2 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Info::
10 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: data:, data:, data: (+7 more).
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

48/100

Site name appears as

Page titleFlare Lighters
og:site_nameFlare Lighters
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: twitter:site, Organization.name
  • No social share image — shared links render as bare URLs
  • og:image missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

flarelighters.com

FLARE LIGHTERS | Custom 360° Full-Wrap Lighters

Create your own 360° full-wrap lighter in minutes. Gift-ready packaging included. Upgrade to fuel-saving inserts for up to 3× runtime. Ship worldwide.

Preview quality · Twitter/X C · 65/100
  • twitter:card — summary_large_image
  • twitter:title — FLARE LIGHTERS | Custom 360° Full-Wrap Lighters
  • twitter:description — Premium 360° full-wrap custom lighters with gift-ready packaging. Optional fuel-saving inserts for longer runtime. Wo...
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

FLARELIGHTERS.COM

FLARE LIGHTERS | Custom 360° Full-Wrap Lighters

Create your own 360° full-wrap lighter in minutes. Gift-ready packaging included. Upgrade to fuel-saving inserts for up to 3× runtime. Ship worldwide.

Preview quality · Facebook C · 65/100
  • og:title — FLARE LIGHTERS | Custom 360° Full-Wrap Lighters
  • og:description — Create your own 360° full-wrap lighter in minutes. Gift-ready packaging included. Upgrade to fuel-saving inserts for ...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://flarelighters.com/
  • og:site_name — Flare Lighters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

FLARE LIGHTERS | Custom 360° Full-Wrap Lighters

flarelighters.com

Preview quality · LinkedIn D · 60/100

Description will be truncated (152 chars / 150 max)

  • og:title — FLARE LIGHTERS | Custom 360° Full-Wrap Lighters
  • og:description — Create your own 360° full-wrap lighter in minutes. Gift-ready packaging included. Upgrade to fuel-saving inserts for ...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (152 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

flarelighters.com

FLARE LIGHTERS | Custom 360° Full-Wrap Lighters

Create your own 360° full-wrap lighter in minutes. Gift-ready packaging included. Upgrade to fuel-saving inserts for up to 3× runtime. Ship worldwide.

Preview quality · Slack B · 80/100
  • og:title — FLARE LIGHTERS | Custom 360° Full-Wrap Lighters
  • og:description — Create your own 360° full-wrap lighter in minutes. Gift-ready packaging included. Upgrade to fuel-saving inserts for ...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 67/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph / Twitter Card Depth
1 OG/Twitter depth issue(s) detected
PASS
1 OG/Twitter depth issue(s) detected
Info::
1 Twitter Card field(s) differ from Open Graph counterparts
Twitter Cards inherit values from Open Graph tags when the Twitter-specific tag is absent (`twitter:title` falls back to `og:title`, etc.). Explicitly-set Twitter values that DIFFER from OG are usually stale -- the marketing team updates `og:title` for FB/LinkedIn previews and forgets to update `twitter:title` separately, leaving Twitter showing the old text. Mismatches: - description: twitter="Premium 360° full-wrap custom lighters w...", og="Create your own 360° full-wrap lighter i..." Fix: either remove the redundant Twitter-specific tags (rely on inheritance) or sync them when updating OG.
Got: 1 field(s) differ
A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "Store" — unable to validate specific properties
Info::
Custom type "ItemList" — unable to validate specific properties
Info::
3 JSON-LD blocks found

JSON-LD Blocks

Block 1 : Store
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": [
        "Store",
        "Organization"
      ],
      "@id": "https://flarelighters.com/#organization",
      "name": "Flare Lighters",
      "url": "https://flarelighters.com",
      "sameAs": [
        "https://www.instagram.com/flarecustomlighters/",
        "https://www.tiktok.com/@flarelightersofficial",
        "https://www.youtube.com/@FlareLightersOfficial",
        "https://www.pinterest.com/flarelightersofficial/"
      ],
      "email": "support@flarelighters.com",
      "logo": {
        "@type": "ImageObject",
        "@id": "https://flarelighters.com/#logo",
        "url": "https://flarelighters.com/wp-content/uploads/2025/12/Flarelighters-Site-Icon.png",
        "contentUrl": "https://flarelighters.com/wp-content/uploads/2025/12/Flarelighters-Site-Icon.png",
        "caption": "Flare Lighters",
        "inLanguage": "en-US",
        "width": "512",
        "height": "512"
      },
      "description": "Cool Lighters and Custom lighters with 6-side UV printing &amp; laser engraving. Fuel-Saving Insert lasts ~3\u00d7 longer per fill. Gift-ready, fast shipping to US/EU/KSA.\n",
      "image": {
        "@id": "https://flarelighters.com/#logo"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://flarelighters.com/#website",
      "url": "https://flarelighters.com",
      "name": "Flare Lighters",
      "alternateName": "FlareLighters",
      "publisher": {
        "@id": "https://flarelighters.com/#organization"
      },
      "inLanguage": "en-US",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://flarelighters.com/?s={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "ImageObject",
      "@id": "https://flarelighters.com/wp-content/uploads/2026/07/ChatGPT-Image-Jul-16-2026-09_48_10-PM-1.png",
      "url": "https://flarelighters.com/wp-content/uploads/2026/07/ChatGPT-Image-Jul-16-2026-09_48_10-PM-1.png",
      "width": "200",
      "height": "200",
      "inLanguage": "en-US"
    },
    {
      "@type": "WebPage",
      "@id": "https://flarelighters.com/#webpage",
      "url": "https://flarelighters.com/",
      "name": "Custom &amp; Collectible Lighters | Flare Lighters",
      "datePublished": "2026-01-01T07:48:21+08:00",
      "dateModified": "2026-10-23T19:37:34+08:00",
      "about": {
        "@id": "https://flarelighters.com/#organization"
      },
      "isPartOf": {
        "@id": "https://flarelighters.com/#website"
      },
      "primaryImageOfPage": {
        "@id": "https://flarelighters.com/wp-content/uploads/2026/07/ChatGPT-Image-Jul-16-2026-09_48_10-PM-1.png"
      },
      "inLanguage": "en-US"
    }
  ]
}
Block 2 : ItemList
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "ItemList",
  "@id": "https://flarelighters.com/#trending",
  "name": "Trending Lighters at FLARE",
  "url": "https://flarelighters.com/",
  "numberOfItems": 4,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "item": {
        "@type": "Thing",
        "name": "Saint Benedict 552 Brass Lighter",
        "url": "https://flarelighters.com/product/zorro-saint-benedict-lighter-552-brass/",
        "image": "https://flarelighters.com/wp-content/uploads/2026/06/zorro-saint-benedict-552-brass-lighter-front.jpg"
      }
    },
    {
      "@type": "ListItem",
      "position": 2,
      "item": {
        "@type": "Thing",
        "name": "Torrance Single Hooked Lighter",
        "url": "https://flarelighters.com/product/torrance-single-hooked-lighter/",
        "image": "https://flarelighters.com/wp-content/uploads/2024/10/2-39.webp"
      }
    },
    {
      "@type": "ListItem",
      "position": 3,
      "item": {
        "@type": "Thing",
        "name": "Custom Lighters with Pictures (6-Side 360°)",
        "url": "https://flarelighters.com/product/custom-lighters-with-pictures/",
        "image": "https://flarelighters.com/wp-content/uploads/2024/12/custom-lighters-with-pictures-300x300.webp"
      }
    },
    {
      "@type": "ListItem",
      "position": 4,
      "item": {
        "@type": "Thing",
        "name": "Bronze Constantine Starter Deal",
        "url": "https://flarelighters.com/product/bronze-constantine-cigarette-lighter/?attribute_insert-type=Normal+%E2%80%94+Standard+runtime",
        "image": "https://flarelighters.com/wp-content/uploads/2024/05/constantine-cigarette-lighter-front-3.jpg"
      }
    }
  ]
}
Block 3 : FAQPage
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Is every order gift-ready?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. Every order includes a matte black gift bag, a velvet pouch, a greeting card (To/From), and a maintenance kit (cotton, wick, flints)."
      }
    },
    {
      "@type": "Question",
      "name": "Do you make custom lighters with pictures?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. Flare offers true 6-side 360° UV custom photo printing on brass shells."
      }
    },
    {
      "@type": "Question",
      "name": "Are these personalized / personalised lighters?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. We make personalized photo and logo designs and ship worldwide."
      }
    },
    {
      "@type": "Question",
      "name": "Are your lighters Zippo-style size compatible?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Many flip-top designs share Zippo-style sizing and inserts often fit. Flare is not affiliated with Zippo."
      }
    },
    {
      "@type": "Question",
      "name": "Can I upgrade for fewer refills?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. Add a metal fuel-saving pad or choose an Anti-Evap insert to help reduce evaporation."
      }
    },
    {
      "@type": "Question",
      "name": "Do you ship internationally?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, worldwide. All lighters are shipped without fuel due to air-shipping safety rules."
      }
    }
  ]
}
A+
Rich Results Eligibility
3 JSON-LD block(s) declaring 7 schema type(s)
PASS
3 JSON-LD block(s) declaring 7 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
7 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): FAQPage, ImageObject, ItemList, Organization, Store, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
1 media element(s) found, none autoplay
PASS
1 media element(s) found, none autoplay
Info::
1 media element(s) found, none autoplay
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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