Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BLinks200 links checked, 196 healthy, 4 brokenREVIEW
Broken Links (4)
| Status | URL | Found in | Error |
|---|---|---|---|
| ERR | https://b.pub.network/ | <link> | Get "https://b.pub.network/": resolve b.... |
| 404 | https://c.pub.network/ | <link> | Not Found |
| 404 | https://d.pub.network/ | <link> | Not Found |
| 400 | https://twitter.com/share?text=This%20week%20from%... | <a> | Bad Request |
Redirects (14)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://sltrib.com/support | https://sltrib.com/support | <a> | 0 |
| https://eedition.sltrib.com | https://eedition.sltrib.com | <a> | 0 |
| https://sltrib.com/news | https://sltrib.com/news | <a> | 0 |
| https://sltrib.com/sports | https://sltrib.com/sports | <a> | 0 |
| https://www.sltrib.com/sports | https://www.sltrib.com/sports | <a> | 0 |
| https://www.sltrib.com/news/politics | https://www.sltrib.com/news/politics | <a> | 0 |
| https://sltrib.com/opinion/bagley | https://sltrib.com/opinion/bagley | <a> | 0 |
| https://sltrib.com/opinion/bagley/2026/0... | https://sltrib.com/opinion/bagley/2026/0... | <a> | 0 |
| https://sltrib.com/opinion/bagley/2026/0... | https://sltrib.com/opinion/bagley/2026/0... | <a> | 0 |
| https://sltrib.com/opinion/bagley/2026/0... | https://sltrib.com/opinion/bagley/2026/0... | <a> | 0 |
| https://sltrib.com/opinion/bagley/2026/0... | https://sltrib.com/opinion/bagley/2026/0... | <a> | 0 |
| https://sltrib.com/opinion/bagley/2026/0... | https://sltrib.com/opinion/bagley/2026/0... | <a> | 0 |
| https://sltrib.com/opinion/bagley/2026/0... | https://sltrib.com/opinion/bagley/2026/0... | <a> | 0 |
| https://sltrib.com/support/ | https://sltrib.com/support/ | <a> | 0 |
BBrand PresenceSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
B
74/100
Site name appears as
| Page title | <!---->Close Cookie Preferences<!----> | |
| og:site_name | The Salt Lake Tribune | |
| twitter:site | @sltrib | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
4/15has logo + url
Contact info discoverable
10/10contact page, mailto link + tel link
Findings
- Brand name differs across channels — users see inconsistent identity
- Consider adding contactPoint — helps appear in "contact us" rich results
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
https://www.sltrib.com/pf/resources/img/sltrib_facebook_card.png?d=601The og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
67 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
Preview

sltrib.com
The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment
Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. Read Pulitzer Prize-winning journalism.
- twitter:card — summary_large_image
- twitter:title — The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment
- twitter:description — Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. R...
- twitter:image — https://www.sltrib.com/pf/resources/img/sltrib_facebook_card.png?d=601

SLTRIB.COM
The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment
Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. Read Pulitzer Prize-winning journalism.
Title will be truncated (67 chars / 60 max)
- og:title — The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment
- og:description — Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. R...
- og:image — https://www.sltrib.com/pf/resources/img/sltrib_facebook_card.png?d=601
- og:type — homepage
- og:url — https://sltrib.com
- og:site_name — The Salt Lake Tribune
Title will be truncated on Facebook (67 chars, max 60)
→ Shorten og:title to ≤60 characters

The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment
sltrib.com
Description will be truncated (155 chars / 150 max)
- og:title — The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment
- og:description — Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. R...
- og:image — https://www.sltrib.com/pf/resources/img/sltrib_facebook_card.png?d=601
Description will be truncated on LinkedIn (155 chars, max 150)
→ Tighten og:description to ≤150 characters
sltrib.com
The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment
Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. Read Pulitzer Prize-winning journalism.

- og:title — The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment
- og:description — Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. R...
- og:image — https://www.sltrib.com/pf/resources/img/sltrib_facebook_card.png?d=601
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
AStructured Data1 JSON-LD block(s) found — structured data is well configured.PASS
The "name" property is required for the Organization schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "sameAs" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.sltrib.com",
"logo": "https://local.sltrib.com/marketing/tribune_T.png"
}