Skip to content
https://sltrib.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

74/100

Site name appears as

Page title<!---->Close Cookie Preferences<!---->
og:site_nameThe Salt Lake Tribune
twitter:site@sltrib
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

has logo + url

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.sltrib.com/pf/resources/img/sltrib_facebook_card.png?d=601
Info::
og:title is long (67 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 67 chars Expected: 25–60 chars
URL: https://www.sltrib.com/pf/resources/img/sltrib_facebook_card.png?d=601

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 67 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

sltrib.com

The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment

Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. Read Pulitzer Prize-winning journalism.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment
  • twitter:description — Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. R...
  • twitter:image — https://www.sltrib.com/pf/resources/img/sltrib_facebook_card.png?d=601

SLTRIB.COM

The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment

Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. Read Pulitzer Prize-winning journalism.

Preview quality · Facebook A+ · 95/100

Title will be truncated (67 chars / 60 max)

  • og:title — The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment
  • og:description — Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. R...
  • og:image — https://www.sltrib.com/pf/resources/img/sltrib_facebook_card.png?d=601
  • og:type — homepage
  • og:url — https://sltrib.com
  • og:site_name — The Salt Lake Tribune
  • Title will be truncated on Facebook (67 chars, max 60)

    → Shorten og:title to ≤60 characters

The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment

sltrib.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (155 chars / 150 max)

  • og:title — The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment
  • og:description — Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. R...
  • og:image — https://www.sltrib.com/pf/resources/img/sltrib_facebook_card.png?d=601
  • Description will be truncated on LinkedIn (155 chars, max 150)

    → Tighten og:description to ≤150 characters

sltrib.com

The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment

Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. Read Pulitzer Prize-winning journalism.

Preview quality · Slack A+ · 100/100
  • og:title — The Salt Lake Tribune - Utah News, Sports, Religion & Entertainment
  • og:description — Utah's independent nonprofit news source covers news, politics, faith, arts and sports for Salt Lake City and Utah. R...
  • og:image — https://www.sltrib.com/pf/resources/img/sltrib_facebook_card.png?d=601

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "https://www.sltrib.com",
  "logo": "https://local.sltrib.com/marketing/tribune_T.png"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback